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EFL leadership 161019 - The Attentive Mindset
- 1. Vi utvecklar människor som utvecklar företag EFL EXECUTIVE FOUNDATION LUND efl.se executivemba.se
- 2. efl.se executivemba.se EFL Akademin mitt i näringslivet EFL – EXECUTIVE FOUNDATION LUND Executive Education Unik koppling till Ekonomihögskolan i Lund Öppna och företagsanpassade program
- 3. efl.se executivemba.se EFL Akademin mitt i näringslivet ÖPPNA SPETSPROGRAM SÅSOM: Akademiska Diplomprogram Executive MBA Styrelseprogrammet
- 4. efl.se executivemba.se EFL Akademin mitt i näringslivet FÖRETAGSANPASSADE UTBILDNINGAR INOM: affärsmannaskap ekonomi ledarskap marknadsföring strategi styrelseutveckling
- 5. FÖLJ OSS www.efl.se www.executivemba.se Facebook: EFL - Executive Education, Lund Linked In: EFL - Executive Education, Lund
- 9. efl.se executivemba.se W H AT I S I N N O VAT I O N ?
- 10. efl.se executivemba.se W H AT I S I T TO YO U ? T E L L U S A B O U T A N I N N O VA T I O N T H A T Y O U F I N D U S E F U L I N Y O U R D A I LY L I F E .
- 11. T H E O D O R E L E V I T T “Ideas are useless unless used. The proof of their value is their implementation. Until then they are in limbo.”
- 12. efl.se executivemba.se I N N O VAT I O N T H E S U C C E S S F U L I N T R O D U C T I O N O F S O M E T H I N G N E W.
- 13. efl.se executivemba.se I S T H E R E A D I F F E R E N C E B E T W E E N C R E AT I V I T Y , I N V E N T I O N A N D I N N O VAT I O N ?
- 14. efl.se executivemba.se CREATIVITY ABILITY TO GENERATE NOVEL IDEAS. INVENTION NOVEL IDEAS TRANSFORMED INTO REALITY. INNOVATION SUCCESSFUL IMPLEMENTATION OF NOVEL IDEAS.
- 18. efl.se executivemba.se Inattentional blindness Missing what you are not looking for… ...even when it is right in front of you.
- 19. efl.se executivemba.se The Attentive Company What is it to you?
- 20. efl.se executivemba.se Why don’t we just ask people what they want?
- 22. efl.se executivemba.se Problems with Focus Groups Users might not recognize their own needs Users might assume that their desires can’t be fulfilled If no current product exists, users have nothing to base their opinion on
- 23. efl.se executivemba.se None of the bands mentioned in this clip actually exists.
- 25. HOWTO SELL MORE CANS?
- 26. GET MORE CANS INTOTHE FRIDGE
- 27. INSIGHT? CHILDREN NEEDTHICKER GRIPS, NOTTHINNER
- 28. efl.se executivemba.se INSIGHT? THE JOURNEY DOES NOT START ATTHE STATION
- 29. GOPRO INSIGHT? THE BEST PHOTO OPPORTUNITIES COME WHEN YOU CAN’T HOLD A CAMERA
- 30. GOPRO INSIGHT? IFTHE PUCK HAD EYES ,WHAT WOULD IT SEE?
- 31. INSIGHT? PARENT-CHILD INTERACTION IS IMPORTANT
- 33. efl.se executivemba.se EXPERIENCES, NOT ONLY EFFECTIVETREATMENTS INSIGHT?
- 34. INSIGHT? HEALTHY LIFESTYLE, NOT WINNING
- 36. efl.se executivemba.se “WHY AREN’TYOU DOING ANYTHING WITHTHIS?”
- 37. efl.se executivemba.se “THERE MUST BE A BETTER WAY”
- 38. efl.se executivemba.se A normal day inTokyo.
- 40. efl.se executivemba.se Normal is relative. What do you take for granted?
- 41. efl.se executivemba.se The poetry of Donald Rumsfeld
- 44. efl.se executivemba.se Innovator’s Paradox When times are good, you have the ability to do things differently, but not much urgency or desire. When times are bad, you urgently need to do things differently, but it’s extremely difficult.
- 45. efl.se executivemba.se Amplifying weak signals “Right now, it’s just this little, tiny thing, so why should we bother with about it?”
- 46. efl.se executivemba.se EXERCISE People are working longer hours than they used to. The number of single-parent families is steadily increasing. People are getting married later in life. People are spending more and more time online. What’s the bigger story?
- 48. efl.se executivemba.se Techwatching What is possible now? What will (likely) be possible in the future? Which technologies are crucial to our success?
- 49. efl.se executivemba.se How did portable music evolve?
- 51. 60s
- 55. efl.se executivemba.se EMERGING 1998 Diamond Rio 20 songs, 32 MB 199 USD 90s
- 56. efl.se executivemba.se ADOLESCENT iTunes 1.0 iPod 1000 songs, 5 GB 399 USD 2001
- 57. efl.se executivemba.se MAINSTREAM iPod nano 4000 songs, 149 USD iTunes 10.7 2012
- 61. Cool!
- 62. Let’s hop on the bandwagon!
- 65. Mom has one
- 66. WHAT’S HERETHAT WE COULD BE USING? WHAT’S HERETHAT WE’RE NOT USING? DELIBERATE DECISION?
- 67. TACK! Missa inte att byta ut ditt visitkort mot en presentcheck på 5000 kr i EFL:s monter.
- 68. FÖLJ OSS www.efl.se www.executivemba.se Facebook: EFL - Executive Education, Lund Linked In: EFL - Executive Education, Lund