-Gerry Murray, Research Manager, CMO Advisory, IDC
How did a major sports and entertainment website boost subscription revenue by 45% without increasing its marketing spend? How did one of the web's most popular financial services sites drive $10Ms of new revenue with simple changes to its user experience? How did a major enterprise software vendor add 200M EUs of revenue without adding sales staff? With predictive analytics for marketing of course. During this session, Gerry Murray (Research Manager, CMO Advisory at IDC) will reveal how to start and grow an analytics team; how to identify the best applications for measurable impact; how to assess and manage issues on the critical path for successful analytics; and how to nurture cultural acceptance of the analytical approach to marketing and sales.
16. 16
Lead nurturing
Marketing mix optimization
Enhanced lead scoring
White space analysis
Web UX optimization
Social marketing
Content marketing
Marketing
Lead prioritization
Sales enablement
Opportunity identification
Up selling optimization
Mktg + Sales
Share of wallet
Coverage models
Territory optimization
Pipeline optimization
Compensation modeling
Sales
#78490766 , 75675604 , 150853276 Like a chef managing their food suppliers from season to season, you have to understand that conditions are always changing in your data supply chain. New data types become available, different regional regulations be triggered, fields and formatting can change, you may acquire a company with a completely incompatible data structure. Your best customer data may be outside marketing Be part of the data stewardship process. If there isn't one you'll need to get one set up or you will not survive long.