1. Mind Map – Maryasiye Kircin - 1158
Ideas For The
School Magazine
Masthead name ideas
- Get smart
- St Andrews Times or St Andrews Daily
- Discover
- Value
- Educating Students
Colour schemes
Yellow, black, and navy blue as
that is the main colours of the
St Andrews uniform, and the
schools logo.
Brand Identity
• Colour scheme; same as the
St Andrews logo
• A plain and simple font, like
a type of ‘Sans Serif’ font. Stories
- Ideas of why the bus is late or
recent complaints about the bus
company.
- “Student Of The month”
- Exchange student stories.
- Sport Competitions
- How to cope with stress of
exams.
- Review of revision guides.
- Interview with a head of year.
Puff/Promotion ideas
- Puff Promotion will have to be in the same
colours as the St Andrews logo; yellow and
navy blue with black
- Win a device (such as an IPad, IPod or a
Tablet).
- Vouchers for a company (such as Apple or
Samsung or one’s local library).
- Win free revision guides.
2. Mind Map – Maryasiye Kircin - 1158
Ideas For The
School Magazine
Continued
Strapline
“Surrey’s finest, most successful
school’s magazine”
-Alliteration of “Surrey”,
“Successful” and “School” makes it
more catchy to the students.
-”Most” connotes the best or the
highest, meaning St. Andrews plays
an achieving role in the education
system.
-”Surrey” insinuates the magazine is
aimed at people in the area.
Images
• Shot types; Close up or mid-shot of a teacher/head of year. Also a long shot of one part of the school
building could work.
• Who; A teacher or head of a specific subject, for example; Miss Burrows the head of languages; I can talk
about a school trip away, or Mr Hamshar as the head of IT can talk about technology that attracts my
target audience (11-18 year olds). Mr Mitchell may be good as well because he is the school’s head
teacher.
• Props would need to be present to fit the education atmosphere, such as a teacher holding books or
revision guides.
• Teachers would have to wear their smart work clothing and I would need to take a picture of them in a
classroom doing their work because it will continue St Andrews looking like a professional school to the
students.
Price
- The price of magazine
will be cheap so the
school children will be
able to afford it as they
are in the lowest level of
subsistence as they most
likely do not work.
- The price will range from
£1 - £2.50
