2. Front Cover
• Masthead: serif font - more official looking. Gives magazine a
more educative and official ambience. Juxtaposes with the
font of the cover lines (sans serif) - balanced, mix between
formal and informal. Implies the magazine is suitable for all
audiences - parents and students.
• Strapline: “By students - for students” - highlights who the
target audience is. More relatable.
• Main image: colourful - reflecting a vibrant and friendly
atmosphere. Including people of all ethnic backgrounds -
showing a diverse community within the school. All models
are smiling and being tactile with one another -
demonstrating how they’re very close and there is a friendly
community within the school.
• Puffs: lexical field - education and the future. Talking about
what there is beyond school. Suitable for sixth formers.
• Colour scheme: no set colour scheme visible - vibrant
colours, mixture between warm and cool colours. Connotes
how a spectrum students are able to read this magazine - not
just one specific demographic.
3. Contents Page
• Bleed: image of globe crosses onto second page - globe
connotes diversity and a universal community - gives the school a
friendly, accepting reputation.
• The images within the global collage demonstrate the school’s
great achievements - good team work demonstrated. Gives
school a collaborative reputation.
• House style: black and yellow are prominent colours that are also
used on the front cover. A contemporary and informal style.
• “hello”: welcoming and friendly note from editor. Prominent even
though in the top right corner. Yellow connotes happiness,
optimism and creativity. Reflects what the school believes in.
• Typography: sans serif and serif font used - implications of how
the magazine is balanced between informal and formal. Suitable
for all audiences - despite the target audience being students,
parents are also welcome to read it. Lower case - the “hello” and
“what’s in this issue?” do not begin with capital letters - more
informal. Reinforcing how the magazine’s target audience is
students.
• Content of magazine: from the articles’ headlines, the issue is
focusing on travelling and international affairs. Reflective of the
globe on the opposite page. Giving students ideas of what they
can do after sixth form (“apprenticeships”) - lexical field.