The 3B's of Better B2C strategy focuses on branding, building, and broadening. It recommends focusing a brand on both professional and personal aspects, building a global and local presence by teaching and delighting customers, and broadening reach through strategic relationships and personal learning networks.

1. 3B’s of Better B2C Brand, Build, Broaden

2. Brand

3. LinkedIn Professional + Personal = You

4. Facebook Personal + Professional = You

5. Build

6. Global = Local; Local = Global

7. Teach and Delight

8. Show, Don’t Just Tell

9. Broaden

10. Strategic Relationships

11. Personal Learning Network