Steps you can take to use community marketing strategies to grow a new business idea. One of the keys to moving an idea forward is building early supports and fans of your idea's purpose.

1. Grow Your Community
Business idea assessment and enhancement

2. Agenda
• Intr
o
• Creating a business thesi
s
• Validating your business ide
a
• Create a go-to-market offer from your thesi
s
• Discover your communit
y
• Building community pro
fi
le
s
• How to use community marketin
g
• Finding community pro
fi
les inside digital space
s
• Moving your community members to a paid offer

3. Access Presentation
marvharris.com/grow-your-community-program

4. “You need three things to create a
successful startup: to start with good
people, to make something
customers actually want, and to
spend as little money as possible.”
― Paul Graham

5. What is a business thesis
• The problem you believe you solv
e
• Who you believe you solve it fo
r
• The bene
fi
t you believe customers receive from yo
u
• How much you think they will pay for i
t
• Is there a large enough market for your idea

6. Let’s validate that your thesis.

7. How can I validate my offer?
• Survey peopl
e
• Find digital spaces where your target customer complain
s
• Talk to your audienc
e
• Iterate your thesis around the learning

8. Start building an offer from the
final thesis

9. Offer creation
• How can you give 90% of the value with 10% of the effor
t
• Who is your
fi
rst offer fo
r
• The people who are willing to buy i
t
• One custome
r
• Niche wins, broad lose
s
• Use terms you learned from interviewees and survey results

10. Community vs Targets
• See as huma
n
• Purpose drive
n
• Care about a shared proble
m
• You have member
s
• You steer the ship

11. Who needs to be part of your
community?

12. Offer free and paid help to
your community

13. Your community is out there
looking for you

14. Create member profiles

15. Find channels they hang out in

16. Who influences your members

17. Where are they complaining today?

18. Map out your community
members journey to help

21. Thank you
Marvin Harris
Business Idea Consultant
marvin@marvinharris.com
/marvharris