I've been using LinkedIn for many years as a marketing tool and had put a few slides together to show others what I'd been doing. Such was their reaction - the well known "Light Bulb Moment", I thought there must be something in this !! The few slides are now over 100 and cover everything from using LinkedIn effectively to email marketing. This is not just the usual theoretical musings, as I also include some real life examples of what happened when I applied these strategies to some real customers and the results. So now apart from being an electronics guru, I also class myself as a specialised LinkedIn consultant in the electronics distribution market. I help companies use LinkedIn to develop marketing campaigns and grow their business. Apart from strategic execution, I also show others how to use LinkedIn to meet their objectives. My many years of experience enables me to help companies understand how social media can be used as a basis for generating new business at very little cost, providing they are willing to commit the time. Here are a few slides to give you a taste of what i am talking about. If you are interested in knowing more contact me at:- EltonValeConsulting@outlook.com +44 706 226 126 +44 7469184575

1. Digital Marketing Strategies
Using LinkedIn
Industry Blogs
and
Targeted Mail Shots
Elton Electronics Digital Marketing StrategiesPage Index

2. Page Index
Elton Electronics Digital Marketing Strategies
• Cold Calling is Dead
• Misguided Digital Thinking
• The New Decision Makers
• The Merging of Sales and
Marketing
• The Digital Marketing Strategy
• Create the Company Profile
• Lets get Organised
• Create the Correct Personal Profile
• Create the Database
• Targeting Potential Customers
• Business Development Strategies
• Business Development Strategies
• The Eco System
• How to Engage
• Targeting Using Digital Blogs and
Magazines
• Prospecting Using Exhibitions
• Mail Shots
• Using MailChimp and Gmail
• The Blog
• Content is King
• How it All Fits Together
• And Finally

3. Cold Calling is Dead
• Sales people hate doing it
• Targets are usually busy and don’t want to be
disturbed
• Targets use gatekeepers to field calls or have
implemented voice mail on their direct lines
• Many targets resent / hate cold calling
• Information is readily available on line
• Targets often prefer to use email to avoid
having a one to one conversation
• And worst still - cold calling has a bad
reputation due to nuisance calls to the home
Elton Electronics Digital Marketing StrategiesPage Index

4. Misguided Digital Thinking
• I have a website
– People will come
• I have sent out a mail shot
– People will come
• I have advertised this great new product
– People will come
• I am buying search engine keywords
– People will come
Elton Electronics Digital Marketing StrategiesPage Index

5. The New Decision Makers
• Share information with colleagues and provide
recommendations on suppliers
• Are connected with peers and industry groups on social
networks
• Subscribe to industry blogs / feeds / emails for market
information, product information and news
• Do not like online surveys or having to provide contact
details to access information:- Just go straight to
another suppliers website …
• Put unsolicited snail-mail straight in the bin unopened
• Don’t like providing an email address to a website pop-
up, but will put a full biography on LinkedIn
Elton Electronics Digital Marketing StrategiesPage Index

6. The Merging of Sales and Marketing
• In the digital age the difference between sales
and marketing has become blurred
• Sales and marketing should now be seen as a
single team effort
• Old School sales reps now find it difficult to get
appointments when call planning
Can’t get past the gatekeeper / voicemail
Nothing new to talk about – all online
Demo equipment sat on shelves gathering dust
• Their time could be used more effectively
Elton Electronics Digital Marketing StrategiesPage Index