Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
• Participate in this session using the NAMA
OneShow App:
• Open up the mobile app from:
www.eventmobi.com/oneshow
• Click...
Get LinkedIn or Locked Out
Kelly Mahoney, social media manager,
CompTIA
Live Polling Question!
Open up the mobile app from
www.eventmobi.com/oneshow
• Click on Menu – upper left hand side.
• Sel...
Question:
Have you used social media (Facebook,
Twitter, LinkedIn), to secure a sale?
YES
NO
Live Poll
About Me
Kelly Mahoney
@KellyCulinarian
kmahoney@comptia.org
My Job & What We Do
Social media
manager, CompTIA
• IT certification
trade and
professional group
• Promoting IT
careers
•...
Agenda
•Survey results
•Power of social media
•Being effective on LinkedIn
•Making the most of your
time
Results
Social Media is a Revolution
https://www.youtube.com/watch?v=jottDMuLesU
Why Social
Media is
Important
Who’s on LinkedIn?
100 Million users
LinkedIn is …
• Marketing
• Networking
• Branding
• Customer
Service
Profile: Your Portfolio, Your Resume, You
Building the Best You
•Rules: Professional, social,
genuinely helpful
•Use a custom description,
personal statement and
ba...
Company Pages: Your Online Office
Why You Need a Company Page
•Allows your company to have
followers
•Gives you a spot to share
company achievements
•Showca...
Company Pages
• Greater
insights,
control,
advertising
potential
• More
information
about your
audience
and
potential
cont...
Getting Started
Groups: Your Online Golf Course
• Human Resources
• Chamber of Commerce
• Local events
• Expos/shows
• Trade organizations
• Alumni groups
• Your competit...
Local, Specific, Personal
• Create a mix
• Cultivate relationships
• Build big, build strong
Group Doesn’t Exist?
Make one:
•Professional
interests
•Affinity groups
•Accomplishments
•Locations
Now what?
Share, Contribute, Comment
Connect
Get Local
Congratulate
Share
Connect
Get Local
Congratulate
• As a person, company or in a group
But What to Share?
80/20 Rule
Only promote your products,
services and content
*20 percent*
of the time
The Other 80 Percent
•Articles
•Workshops
•Events
•Images
•Industry insights
•Commentary
Informative, useful updates recei...
Silence is Golden
Use the letterhead rule
Does it belong here?
What to
Share
Where
Profile: You, personally
• Brag, congratulation, connect, inform
Group: Know your audience
Interesting articles, useful resources, requests for advice or
help
Company: Your business
Jobs, new products, expansions, milestones
My Routine
• Personal – Weekly
– Connect with new contacts
– Post a personal update
– Add any new skills/accomplishments
–...
Your Action Plan
• Update your personal profile
–Photo
–Background summary
–Title
–Skills
• Join three groups
• Set up a c...
Relevant Links
•Claim your personal URL
•How to set up a LinkedIn
Company Page
•Reasons Why You Should
Make Your Company a...
Questions?
•kmahoney@comptia.org
•@KellyCulinarian
•Feedback on this
presentation
Get LinkedIn or Locked OUt
Get LinkedIn or Locked OUt
Get LinkedIn or Locked OUt
Get LinkedIn or Locked OUt
Get LinkedIn or Locked OUt
Get LinkedIn or Locked OUt
Upcoming SlideShare
Loading in …5
×

Get LinkedIn or Locked OUt

629 views

Published on

Social media is everywhere. Learn how to leverage the power of LinkedIn to secure sales, find new customers and build relationships.

  • Be the first to comment

Get LinkedIn or Locked OUt

  1. 1. • Participate in this session using the NAMA OneShow App: • Open up the mobile app from: www.eventmobi.com/oneshow • Click on Menu – upper left hand side. • Select ‘Agenda’ • At the top select the date as Wednesday, April 22, 2015 • Click on the Get LinkedIn or Locked Out session Welcome!
  2. 2. Get LinkedIn or Locked Out Kelly Mahoney, social media manager, CompTIA
  3. 3. Live Polling Question! Open up the mobile app from www.eventmobi.com/oneshow • Click on Menu – upper left hand side. • Select ‘Agenda’ • At the top select the date as Wednesday, April 22, 2015 • Click on the Get LinkedIn or Locked Out session • Scroll to the bottom and click on ‘Join Live Poll’ to submit your response!
  4. 4. Question: Have you used social media (Facebook, Twitter, LinkedIn), to secure a sale? YES NO Live Poll
  5. 5. About Me Kelly Mahoney @KellyCulinarian kmahoney@comptia.org
  6. 6. My Job & What We Do Social media manager, CompTIA • IT certification trade and professional group • Promoting IT careers • Providing vital services to small businesses
  7. 7. Agenda •Survey results •Power of social media •Being effective on LinkedIn •Making the most of your time
  8. 8. Results
  9. 9. Social Media is a Revolution https://www.youtube.com/watch?v=jottDMuLesU
  10. 10. Why Social Media is Important
  11. 11. Who’s on LinkedIn? 100 Million users
  12. 12. LinkedIn is … • Marketing • Networking • Branding • Customer Service
  13. 13. Profile: Your Portfolio, Your Resume, You
  14. 14. Building the Best You •Rules: Professional, social, genuinely helpful •Use a custom description, personal statement and background •Make the most of your background summary •Claim your personal URL
  15. 15. Company Pages: Your Online Office
  16. 16. Why You Need a Company Page •Allows your company to have followers •Gives you a spot to share company achievements •Showcase products/services •Gather/display recommendations •Empowers customers to find you
  17. 17. Company Pages • Greater insights, control, advertising potential • More information about your audience and potential contacts https://www.linkedin.com/company/comptia
  18. 18. Getting Started
  19. 19. Groups: Your Online Golf Course
  20. 20. • Human Resources • Chamber of Commerce • Local events • Expos/shows • Trade organizations • Alumni groups • Your competitors
  21. 21. Local, Specific, Personal • Create a mix • Cultivate relationships • Build big, build strong
  22. 22. Group Doesn’t Exist? Make one: •Professional interests •Affinity groups •Accomplishments •Locations
  23. 23. Now what?
  24. 24. Share, Contribute, Comment
  25. 25. Connect Get Local Congratulate Share
  26. 26. Connect
  27. 27. Get Local
  28. 28. Congratulate • As a person, company or in a group
  29. 29. But What to Share? 80/20 Rule Only promote your products, services and content *20 percent* of the time
  30. 30. The Other 80 Percent •Articles •Workshops •Events •Images •Industry insights •Commentary Informative, useful updates receive the highest engagement rates because that’s the information members expect from companies they follow on LinkedIn.
  31. 31. Silence is Golden Use the letterhead rule Does it belong here?
  32. 32. What to Share Where
  33. 33. Profile: You, personally • Brag, congratulation, connect, inform
  34. 34. Group: Know your audience Interesting articles, useful resources, requests for advice or help
  35. 35. Company: Your business Jobs, new products, expansions, milestones
  36. 36. My Routine • Personal – Weekly – Connect with new contacts – Post a personal update – Add any new skills/accomplishments – Endorse three friends – Post one group discussion in a professional group • Your Business – 3-5 per week – Update your company page – Approve any new groups – Review submissions/discussions – Comment and contribute as needed
  37. 37. Your Action Plan • Update your personal profile –Photo –Background summary –Title –Skills • Join three groups • Set up a company page –Image –Logo –Description • Commit to a maintenance schedule
  38. 38. Relevant Links •Claim your personal URL •How to set up a LinkedIn Company Page •Reasons Why You Should Make Your Company a Page on LinkedIn •How to Start a Group
  39. 39. Questions? •kmahoney@comptia.org •@KellyCulinarian •Feedback on this presentation

×