This document provides an introduction and overview to the case method approach used in business education. It includes guidelines for students on how to effectively analyze business cases by identifying key issues, analyzing the issues using facts from the case and relevant business concepts, developing alternative solutions, and evaluating those alternatives. The document contains two main sections - the first discusses understanding the case method approach and the second provides guidance on performing a case analysis.

1. 1.
Advanced Business
Communication
Debra Danielsen
BUAD 301 Spring 2021
California State University - Fullerton
Table of Contents
The Student Guide to the Case
Method...................................................................................
........5
Telus: Ethics and Cellphone Tower
Sites.......................................................................................
69
Building a Backdoor to the iPhone: An Ethical
Dilemma................................................................77

2. Managing Diversity and Inclusion at
Yelp.......................................................................................
87
Team Conflict: The Chatty Accusation At The Customer
Support Call Center...............................97
Advanced Business Communication BUAD 301 Spring 2021
Debra Danielsen California State University - Fullerton
2.
THE STUDENT GUIDE TO THE CASE METHOD
By Laurie George Busuttil and Susan J. Van Weelden
Product # 9B18M128

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9. The Student Guide to the Case Method
2
NOTE 1: UNDERSTANDING THE CASE METHOD
..................................................................................5
1. Introduction to Understanding the Case Method
..............................................................................6
2. Purpose of the Case Method
...............................................................................................
.............6
3. Reading a Case
...............................................................................................
..................................7
4. Analyzing a Case
...............................................................................................
...............................7
5. Scope of the Case Guide Series
...............................................................................................
........7
6. Case Analysis and Academic Integrity
..............................................................................................
8
NOTE 2: PERFORMING A CASE ANALYSIS
.........................................................................................10
1. Introduction to Performing a Case Analysis
....................................................................................11
2. Identify the Issues

10. ...............................................................................................
............................11
2.1. Pay Attention to Questions
...............................................................................................
.......11
2.2. Distinguish Symptoms from Issues
..........................................................................................12
2.3. Limit Issues to a Manageable Set
............................................................................................1
2
3. Analyze the Issues
...............................................................................................
...........................12
3.1. Use Case Facts
...............................................................................................
.........................13
3.2. Use Business Concepts, Models, and Tools
...........................................................................13
3.3. Use Outside Research Sparingly
.............................................................................................1
3
4. Develop and Evaluate the Alternatives
...........................................................................................13
4.1. Develop Alternative
Solution
s
...............................................................................................

11. ...14
4.2. Evaluate the Alternative