Presentation to Innovate UK for VR tool for proposed tool to be created in association with Columbia Reocrds

1. PRESENTATION BY
Virtual and Augmented Reality Innovation
Challenge Category:
Columbia Records

2. ● VR platform which puts the
fan at the centre of their
favourite artist’s world.
● Spaces to engage with their
heroes like never before

3. Exclusive
Social
Experience
Access
Storytelling
Immersive
Engaging
Experimental

4. ● Nonlinear storytelling
● Tangible and immersive digital
experience
● It’s open to everyone
● Open media landscape /
New type of music consumption
INNOVATIONS

5. ● Building of relationship with Columbia
and artists
● Produce exclusive content with 1-3
artists.
● 3-5 spheres of content per artist
● 360º video, fly on the wall, 3D
soundscapes
● Create camera & audio rig for content
production
DEVELOPMENT

6. ● Alpha product
● Social media & fan forum
campaign & competitions
● Artist endorsements
● Create pop-up stations
TRIAL

7. ● Subject of content wanted by
audiences
● Balance between free and paid
for content
● Balance between full VR and
360º video content
OUTCOMES

8. HOW PHASES MAKES MONEY
● Exclusive content
● Promotional sphere
● Artist merchandise
● Content production

9. PHASES AUDIENCE
● Technology savvy
● Attend gigs & festivals recording
their experiences there
● Disposable income
● Love exclusivity and uniqueness
● Follow their favourite artist on
social media

10. ● Social media / Fan forum / Promo campaigns
● Featured artist endorsements
● Launch new artists
● Preview for all paid content (15 secs)
ROUTE TO MARKET
BUILD MARKET SHARE
COMPETITIVE ADVANTAGE
● Closest you are ever going to feel to an artist
● User being the director/controller

11. ● Experience in producing music
videos and music branding
● Experience with digital tools and
physical products
WHY COMMON WORKS AND M/A
THE TEAM
Martin Vowles
Project lead
Chris Waggott
Production lead
Sam Hipwell
Tech lead
Jonny Garrill
UX Design
Sam Tripp
Interface design
● Expertise in user testing
● In house project using
innovative VR tech
MUSIC INDUSTRY
CLIENTS

12. ● VR as a product beyond gaming & geeks
● Continue musical heritage the UK has
● 3-5 years to full adoption - perfect time to invest
to gain the biggest returns
WHY PUBLIC MONEY

13. ● Amazingly diverse and creative roster of artists
● Gravitas of Columbia’s musical history
● Immersion within music industry
● Knowledge of artist’s fanbase
● History of bold use of technology and music
● Already creating content for VR
WORKING WITH COLUMBIA

14. WHAT IS PHASES?
● Immersive experiences platform
● Unique interface to explore through
● A space to engage with heroes
WHY WILL IT WORK?
● Exclusive & sponsored content
● User being the director
● Large and diverse audience
WHY M/A & COMMON WORKS
● Experienced in content production
● Experienced in user testing
● VR knowledge & experience
HOW WILL WE DO IT?
● 1-3 Artists & 3-5 unique spheres
● Pop up stations at gigs, festivals
● Social media & fan forums