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A case-for-variation


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A case-for-variation

  1. 1. Bits and Bobs Yuwei LinLecturer in Future MediaSchool of Arts and Media University of Salford y.lin @
  2. 2. Something about myself
  3. 3. Getting my hands dirty
  4. 4. What I will cover today● Remixing and Reusing● Spreadable Media● Open Source, Music and hacking● Inter-disciplinarity and collaboration ● Music in games ● gamifying music● Challenges● Emergent technologies
  5. 5. Reusing and Remixing● Nothing new● “The aesthetic of borrowing and sampling is as old as Western music itself. Long before hip-hop artists were taking existing ideas and sounds and splicing them into their songs, composers of the Baroque were recycling themes from themselves and others. Bach is the most obvious example.”!/articles/album-week/2012/jan/01/js-bach-recy
  6. 6. Bach and Music reused● Bach recycled and reused music – Many of Bach’s cantatas contained themes that were recycled from elsewhere.● Sweetboxs “Everythings Gonna Be Alright" (based on J. S. Bachs Ouverture No. 3 in D major, BWV 1068)
  7. 7. Variations and Reusing Tunes● Mozarts Twelve Variations on "Ah vous dirai-je, Maman", K. 265/300e, a piano composition, widely known as Twinkle Twinkle Little Star these days.● Mozart wrote many variations of his own music ● Improvisation ● Composing variations is a way of recycling and reusing music ● Variations were considered as new pieces; reusing music is not infringing copyrights of the original● The concept of variations is similar to forking software (as seen in free/open source software)
  8. 8. Freedom of information / dataFreedom to play, to create, to modify
  9. 9. Harlem Shakes Viral Videos● The MediaCityUK example -● Another example -● A compilation of some fav videos -● English National Ballet does Harlem Shake●● Harlem reacts to Harlem Shake videos -
  10. 10. Contemporary Pop● One Pound Fish● PSY and Gangnam Style
  11. 11. Spreadable Media - Memes, virals, Web 2.0, Social Media -●● Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some approved, many unauthorized.● Spreadable Media examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation.
  12. 12. Digital Music and Subculture – Sharing Files and Sharing Styles● 42● In this paper, the author proposes a new approach for the study of online music sharing communities, drawing from popular music studies and cyberethnography. The author describes how issues familiar to popular music scholars — identity and difference, subculture and genre hybridity, and the political economy of technology and music production and consumption — find homologues in the dynamics of online communication, centering around issues of anonymity and trust, identity experimentation, and online communication as a form of "productive consumption." Subculture is viewed as an entry point into the analysis of online media sharing, in light of the user–driven, interactive experience of online culture. An understanding of the "user–driven" dynamics of music audience subcultures is an invaluable tool in not only forecasting the future of online music consumption patterns, but in understanding other online social dynamics as well.
  13. 13. The Art of Immersion● Frank Rose -● The blurring of author and audience: Whose story is it?● The blurring of story and game: How do you engage with it?● The blurring of entertainment and marketing: What function does it serve?● The blurring of fiction and reality: Where does one end and the other begin?
  14. 14. User-generated content● Approaches: re-mix, re-contextualise, re- purpose, re-use,● Why people did it? ● Just for fun ● ?
  15. 15. Fans and Crowdfunding● Kickstarter● IndieGoGo● Flattr (social micropayments)● sites/
  16. 16. Interdisciplinarity Collaboration
  17. 17. Music in Games● Journey – Winner of BAFTA Original Music, Audio Achievement, Artistic Achievement, Game Design, Online Multiplayer in 2013● The Unfinished Swan – Winner of BAFTA Game Innovation and Debut Game in 2013● Gamifying Music - CBBC music games. games
  18. 18. Open Source and Music● Amateurs● Make it available● Make your own
  19. 19. Free/open source tools for musicians● JACK (Audio Connection Kit) ● JACK is at the cutting edge of professional media software, and powers the ● most powerful Free Software applications in the field, including: - Ardour: - Hydrogen: - Blender: - VLC: - PureData:
  20. 20. Music and Interactivity● Raspberry Pi - cture-design-blog/2013/mar/01/raspberry-pi- design-museum● Arduino● Streaming operas (Digital Operas) (National Theatre Live)● Gamifying music
  21. 21. Music and Hacking- Rubens Tube -
  22. 22. Whats wrong with Web 2.0, user-generated content, and going viral?
  23. 23. Surveillance
  24. 24. Downsides of Harlem Shakes Viral Videos● Australian miners fired for Harlem Shake ( ● Employers monitor workers performance on the Internet (through Facebook for example) ● Big brother / surveillance culture
  25. 25. Credits and Licences● Content by <Put Your Name> http://<PutYourWebsite> License: <Put Your License>● Creative Commons● GNU/Linux software usually licensed under GPL (General Public Licence) ● GNU FDL (GNU Free Documentation licence) ●
  26. 26. Quality vs. PlayfulnessProfessionalism vs. Amateurism
  27. 27. Emergent Technologies● Eye-tracking devices – e-Reader or smart phones that track your eyes and turn pages for you ● Samsungs new smartphone will track eyes to scroll pages ● feature-eye-tracking-tech-though-were-not-entirely-sure-how● Pattern recognition AI software can search tunes and identify the right pieces for you● Location-based or context-aware music production and consumption (e.g., soundscaping, immersion, interactivity)● Interdisciplinarity● The future will (still) be about convergence. While things will be aggregated, stored in the cloud and to be consumed anytime anywhere, which in turn will allow individual tastes to be differentiated and satisfied (to tailour, to contextualise, and to customise).
  28. 28. This set of slides is licensed under CC BY-SA 3.0 (Attribution-ShareAlike 3.0 Unported)