I was again invited to speak before the New York City chapter of the International Intellectual Property Society (IIPS). I talked about what is Asia, and where to file and litigate patents and trademarks. The result was a rare comparative overview, useful for strategic purposes. My article about this talk is here https://ip-lawyer-tools.com/how-to-strategically-allocate-your-ip-budget-in-asia/

1. How to strategically allocate
your IP budget in Asia.
What is Asia, and where to file and litigate patents and
trademarks?
A comparative overview.
A talk before the International Intellectual Property Society (New York)
Held at Arent Fox at 1301 Avenue of the Americas, 42nd Floor, New York, NY
16 June 2019

2. Start
Can I get hearing aids in Singapore?

5. Starkey Siemens Oticon Axon
Counterfeit Counterfeit Counterfeit Genuine Product

6. Why Asia?

7. What Changed The World Recently

10. Asia
East-Asia

11. Asia, E-Asia and SE-Asia
11
ASEAN
• Brunei
• Cambodia
• Indonesia
• Laos
• Malaysia
• Myanmar
• Philippines
• Singapore
• Thailand
• Vietnam
„everything“
in SE-Asia
happens
here

12. SE-Asia facts
12
All figures in US$, GDP p.c. as calculated and compared with official value, US, EU, Australia, China, India are mentioned for
comparison
US population 329,350 mio GDP 20,494,000 mio GDP per Capita 59,500
EU population 512,6 mio GDP 18,750,052 mio GDP per Capita 33,715
Australia population 21 mio GDP 1,323,000 mio GDP per Capita 57,821
India population 1,339 mio GDP 2,597,000 mio GDP per Capita 1,939 USD
China population 1,386 mio GDP 12,240,000 mio GDP per Capita 8,826 USD

13. Pareto 20/80 Principle
20% of the population generates 80% of the GDP
20% of 20% of 20% (= 0.8%) of the population
generates 80% of 80% of 80% (= 50%) of the GDP
20% of 20% (= 4%) of the population generates
80% of 80% (= 64%) of the GDP

14. 4%/50% GDP SE-Asia Population: ~ 25 Mio People
14
Singapore
Jakarta
Manila
Kuala Lumpur
Bangkok
Ho Chi Min City (Saigon)Hanoi

15. Trademark strategy
• file everywhere & use border + police enforcement
• If the budget is not large enough for “everywhere”:
ask accounting where profits are higher than trademark costs &
file there

16. - Cost driven filing strategies
- Market driven filing strategies
- Competition driven filing strategies
- Enforcement driven strategies (quality of IP, of judicial
system, final enforcement)
versus
- Strategy to not file a patent at all and
- Do a Defensive Publication!
Patent Strategy 101: where to file

17. Pareto 20/80 Principle
20% of the buck generates 80% of the bang
20% of 20% of 20% (= 0.8%) of the buck generates
80% of 80% of 80% (= 50%) of the bang
20% of 20% (= 4%) of the buck generates 80% of
80% (= 64%) of the bang

18. IP Value analysis for SE Asia
Costs EnforcementValue
% of
total
Indonesia 5 1 0.20 0.05
Malaysia 3 2 0.67 0.17
Philippines 3 2 0.67 0.17
Singapore 4 7 1.75 0.45
Thailand 5 1 0.20 0.05
Vietnam 5 2 0.40 0.10
total 3.88 1.00
20%

19. World-wide value analysis 0.8%
0.8%
Population GDP GDP per capita on/off Costs Enforcement Value
USA 325 19,390,000 59,531 1 5 7 1.40 0.13
China 1,386 12,240,000 8,826 1 5 4 0.80 0.08
Japan 126 4,872,000 38,428 1 6 4 0.67 0.06
EU 512 17,900,000 37,400 1 5 7 1.40 0.13
India 1,339 2,597,000 1,939 1 3 3 1.00 0.09
South
Korea 51 1,531,000 29,742 1 5 4 0.80 0.08
SE Asia 650 2,891,000 4,444 1 5 3 0.60 0.06
Brazil 209 2,000,000 11,200 1 5 3 0.60 0.06
Canada 37 1,653,000 53,000 1 5 7 1.40 0.13
Australia 21 1,323,000 57,821 1 5 7 1.40 0.13
Nigeria 190 357,000 2,461 1 4 2 0.50 0.05
total 10.57 1.00

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