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KaiAds Presentation - 21 December 2018

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KaiOS's Advertising Presentation

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KaiAds Presentation - 21 December 2018

  1. 1. KaiOS Technologies, Inc. - Confidential and Proprietary @Kaiostech www.kaiostech.com THE EMERGING OS Advertising Deck KaiAds by
  2. 2. @Kaiostech www.kaiostech.com 2 KaiOS – KaiAds Part of the Eco-system KaiOS Technologies, Inc. - Confidential and Proprietary
  3. 3. @Kaiostech www.kaiostech.comKaiOS Technologies, Inc. - Confidential and Proprietary 3 KaiOS - The Emerging OS KaiOS powers an emerging, global ecosystem of affordable digital products and services
  4. 4. @Kaiostech www.kaiostech.com 4 KaiOS - Today Established in June 2016 250 employees in eight countries Third mobile OS globally (1.12% Market share) 50 million active users in 25+ countries On track for 150+ million users in early 2019 Recognized brand by mobile manufacturers and operators around the world Clear positioning: connect the unconnected in emerging countries but also in developed countries (senior, 2nd phone) Google invested $22M in June2018 (Series A) KaiOS Technologies, Inc. - Confidential and Proprietary
  5. 5. @Kaiostech www.kaiostech.com 5 KaiOS – Become the next Billion’s Eco-system Our current customers will gradually become middle class, have more disposable income, and migrate to smartphones. Today’s Next Billion are tomorrow’s middle class • Create cross-platform services and ecosystem (e.g., account, email, cloud storage, payments) • Being present on other form factors (e.g., set-top boxes, tablets, business enablers, and later 5G clients) KaiOS will migrate with them KaiOS Technologies, Inc. - Confidential and Proprietary
  6. 6. @Kaiostech www.kaiostech.com 0 20 30 40 65 100 0.20 50 100 200 0 20 40 60 80 100 120 140 160 180 200 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Users connected since years from project/market launch (in million users) Internet.org/Free Basics Project Loon KaiOS 6 KaiOS – Fastest Next Billion Users’ Growth 4 new KaiOS users every second KaiOS Technologies, Inc. - Confidential and Proprietary
  7. 7. @Kaiostech www.kaiostech.com 7 KaiOS – Be the main Smart Feature Phone (all units in millions) 2017 2018 2019 2020 Total Feature Phone shipments 500 500 490 480 - of which are 3G or 4G 30 80 100 100 Portion of 3G and 4G 6% 16% 30.6% 35.4% KaiOS shipments 12.3 56.8 77.5 87.8 KaiOS market share in Smart Feature Phones 41% 71% 77.5% 87.8% KaiOS active users 12.1 64.2 120.9 148.3 Reach over 150M+ active users and win more than 70% market share over competition. Achieve scale • Can run on 256MB RAM (US$3 cost advantage) • Ability to generate recurrent revenues • Time-to-market advantage (1+ year) • Strategic partnerships with mobile operators Key advantages of KaiOS over Competition KaiOS Technologies, Inc. - Confidential and Proprietary
  8. 8. @Kaiostech www.kaiostech.com 8 KaiOS – Feature Phone Market Size Source: IDC data 2017 and operators/manufacturer/chipset forecasts 2.5 billion feature phone users in the world North America: 12 million Latin America: 40 million Europe: 32 million MEA: 150 million Asia Pacific: 250 million Brazil 6M Nigeria 12M South Africa 7M India 150M China 30M Indonesia 20M Russia 10M 500 million feature phones are shipped per year - 25% of the market. 54% of the population still don't have access to Internet. 50% of the mobile owners have a features phone. KaiOS Technologies, Inc. - Confidential and Proprietary
  9. 9. @Kaiostech www.kaiostech.com 9 KaiOS – Products Launched KaiOS Technologies, Inc. - Confidential and Proprietary LIVE Q1 2019
  10. 10. @Kaiostech www.kaiostech.com 10 KaiOS – Industry Endorsements $22M Series A by KaiOS Technologies, Inc. - Confidential and Proprietary
  11. 11. @Kaiostech www.kaiostech.com 11 KaiADS – Inventory Q1 2019 Only 1 chance to make a first Impression. Region 2019 Q1 Monthly Imp North America 1.4 Bn Europe & Eastern Europe 6.6 Bn France 574.7 M Germany 882.0 M Greece 400.9 M Italy 801.9 M Netherlands 400.9 M Portugal 534.6 M Spain 173.7 M UK 708.3 M Rest of Europe 534.6 M Hungary 133.6 M Poland 133.6 M Rest of CEE 801.9 M Russia 574.7 M Region 2019 Q1 Monthly Imp India 34 Bn APAC 12.9 Bn China 801.9 M Bangladesh 801.9 M Indonesia 2.1 Bn Malaysia 80.10 M Philippines 935.5 M Thailand 2.1 Bn Vietnam 574.7 M Pakistan 2.1 Bn Australia & NZ 534.6 M Rest of Asia/Pacific 2.7 Bn Region 2019 Q1 Monthly Imp MEA 14.1 Bn Algeria 267.3 M Cameroon 481.1 M Egypt 400.9 M Israel 66.80 M Ivory Coast 400.9 M Kenya 601.4 M Nygeria 6.1 Bn Senegal 801.9 M South-Africa 3.1 Bn Rest of MEA 2.1 Bn Mobile Exclusive in-app Inventory "Untouched”; "Adless" users KaiOS Technologies, Inc. - Confidential and Proprietary
  12. 12. @Kaiostech www.kaiostech.com 12 KaiADS – Our community KaiOS Users: We estimate that the majority of our community are 1st time Internet users. The rest are mostly Senior or 2nd Phone owner. Brands need to welcome them to the Internet World. Great engagement within our community Our users are using several apps per day Average CTR 25% Average CR >70% +90% of our users install an app every month High eCPM KaiOS Technologies, Inc. - Confidential and Proprietary
  13. 13. @Kaiostech www.kaiostech.com KaiApps 11 live KaiGames KaiOS Technologies, Inc. - Confidential and Proprietary 13 KaiADS – Integrated into KaiGames & KaiApps Guardians Gems Ice Breaker Plan.et Flashlight Stocks Recorder Counter Converter Birdy 11 live
  14. 14. @Kaiostech www.kaiostech.co m News (Airfind) Horoscope (Airfind)Flexi Snake FlySafe Grumpy Gorilla Monsters Burn Too Rock the Dock AccuWeather Disney Shop Booking.com Opera News Ringtone Wallpaper Livesport.eu Pulse FanKick ESPN UberTrainline Twitch IMDB Web Shortcuts BBC BuzzFeed Pinterest Etsy Ebay Trivago Jiji.ng Astro Knot Brick Plunge Coin Grab Cuby Zap Dodgy Falling Through Jimbo Jump Let’s Go Fishing Twin Hop Watch the Walls Kwai Air Quality Dragon Trail DrawSumVerbs FacebookMapsGoogleYouTube Google VA Nitro Street Run 2 Danger Dash Siberian Strike Nitro Street Drag Run Real Football Runner Castle of Magic Puzzle Pets Memory Sokoban Whack a Mole Twitter Gems Guardians Birdy 2048 Ice BreakerPlanet.ET The Weather Channel ToDo QR Reader Counter Crazy Eggs Live KaiADS – Integrated also with 3rd Party Apps LIVE Q1 2019 Q2 2019
  15. 15. @Kaiostech www.kaiostech.com KaiADS – Per Category Danger Dash Games Booking.com EtsyEbay Trivago Jiji.ng Info News (Airfind) ESPN Opera News BBC BuzzFeed Pinterest Livesport.eu Pulse Utilities AccuWeather The Weather Channel Horoscope (Airfind) Air Quality Games Nitro Street Run 2 Danger Dash Gems Birdy 2048 Planet.ETSokoban Whack a Mole Siberian Strike Nitro Street Drag Run Real Football Runner Castle of Magic Puzzle Pets Memory Flexi Snake Fly Safe Grumpy Gorilla Monsters Burn Too Rock the Dock Astro Knot Brick Plunge Coin Grab Cuby Zap Dodgy Falling Through Jimbo Jump Let’s Go Fishing Twin Hop Watch the Walls Crazy Eggs Dragon Trail DrawSum Verbs Travel Google Maps Trainline Uber Media YouTube IMDb TwitchDisney FanKick Kwai Social Facebook Twitter KaiApps Google Search Google VA
  16. 16. @Kaiostech www.kaiostech.com 3 4 KaiADS – Ad Inventory KaiOS Technologies, Inc. - Confidential and Proprietary 16 Lock-Screen ads1 Video ads Full screen ads List or scroll banner ads 1 2 3 4 2
  17. 17. @Kaiostech www.kaiostech.comKaiOS Technologies, Inc. - Confidential and Proprietary 17 KaiADS – Ads Formats Banner Ads (Responsive Ads Display)- List view Banner Ads (Responsive Ads Display) - Scroll view Full page (Responsive Display Ads) List banner ad resides within allocated position in page upon landing in desired page • 216 x 54 • 216 x 36 • 200 x 100 • 180 x 150 Scroll banner ad resides within allocated position usually top and/or bottom in page upon scrolling • 216 x 54 • 216 x 36 • 200 x 100 • 180 x 150 Full page ad resides in transition and/or restart of apps • Portrait: 240 x 320 • Landscape: 320 x 184 Text Ads 30 characters max Pre-Roll Video Ad Banner • 320 x 50 Full page Video Ads (Wifi ONLY!) Full page ad resides in transition and/or restart of apps Resolution: Less than 180 dpi Standard ratio: 16:9 / 4:3 (landscape) or 9:16 / 3:4 (portrait) Weight: Less than 500 Kb Duration: up to 30 sec
  18. 18. @Kaiostech www.kaiostech.com Video ad for game Crazy Eggs, developed by KaiOS in-house team Crazy Eggs KaiOS Technologies, Inc. - Confidential and Proprietary 18 KaiADS – Video Example
  19. 19. @Kaiostech www.kaiostech.com 19 KaiADS – Rate list Region CPM North America $2.50 France $1.50 Germany $1.50 Greece $0.90 Italy $1.00 Netherlands $1.00 Portugal $1.00 Spain $1.00 UK $1.50 Rest of Europe $0.70 Hungary $0.70 Poland $0.60 Rest of CEE $0.60 Russia $0.60 Region CPM China $0.70 Bangladesh $0.30 Indonesia $0.30 Malaysia $0.30 Philippines $0.30 Thailand $0.30 Vietnam $0.30 Pakistan $0.30 Australia & NZ $0.80 Rest of Asia/Pacific $0.30 India $0.30 Region CPM Algeria $0.30 Cameroon $0.30 Egypt $0.30 Israel $0.40 Ivory Coast $0.30 Kenya $0.30 Nygeria $0.30 Senegal $0.30 South-Africa $0.50 Rest of MEA $0.30 Working on Revenue-sharing and CPM models. KaiOS Technologies, Inc. - Confidential and Proprietary
  20. 20. KaiOS Technologies, Inc. - Confidential and Proprietary 20 THANK YOUMathieu.boyer@kaiostech.com Advertising Monetization Director
  21. 21. @Kaiostech www.kaiostech.comKaiOS Technologies, Inc. - Confidential and Proprietary 21 DISCLAIMER The present document (the “Document”) has been prepared by KaiOS Technologies Inc., (KaiOS) for the exclusive use of the Recipient. By receiving the Document from KaiOS, the Recipient shall be deemed to have accepted all of the below mentioned provisions This Document is confidential and its content may not be quoted, referred to or otherwise disclosed, in whole or in part to any third party, except with KaiOS prior written consent and only for the sole purpose of the matters discussed in this Document. It is understood that, in such a case, by receiving the Document from the Recipient, all of the provisions of the present disclaimer shall apply in the same terms and conditions to any of such third party. To that extent, the Recipient undertakes to notify any of such third party of this disclaimer in providing it with the Document The information contained in the Document is being delivered for information purpose. Although the information contained in the Document or on which the Document is based has been obtained from sources which KaiOS believe to be reliable, it has not been independently verified. KaiOS does not makes any representation or warranty, express or implied, as to the accuracy or the completeness of such information. As a result, the Recipient has agreed that no liability of any form is or will be accepted by any KaiOS or any of its directors or employees which expressly disclaim any and all liabilities which may be based on, or may derive from the Document or its content or for any errors, omissions or misstatements Nothing contained in the Document is a promise or a representation of the future or should be relied upon as being so. In particular, no representation or warranty is given by KaiOS as to the achievement or reasonableness of any future projections, estimates, management targets or prospects, if any. It is therefore advisable for the Recipient to make its own judgment and assessment of the information contained in the Document In providing the Document, KaiOS does not undertakes to provide the Recipient with access to any additional information or to update the information contained in the Document or to correct any inaccuracies therein which may become apparent The Document cannot be considered as a recommendation by KaiOS to the Recipient in relation to the matters discussed in this Document. The Document does not constitute an offer or invitation to treat and is not intended to provide as a basis of any agreement or a substitute for the Recipient’s analysis. Furthermore, the Recipient agrees that although this Document might contain legal, tax, or accounting references as a way to clarify its contents, it does not constitute any legal, tax, or accounting advising 01 02 03 04 05 06

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