It's official - we are half way there. Check out this week's installment of the A-Z of Digital Shopper Marketing for the digi-buzzwords beginning with M.

1. Welcome, one and all, to the MARS A-Z of Digital Shopper Marketing. Now, the world of digital
is always brimming with new and confusing terminology, and it can be difficult to stay up-to-date.
Our weekly glossary will keep you right on top of the key terms that you need to know,
and this week we the big, bad digi-buzzwords beginning with...

2. Brief text updates that
are usually fewer than
200 characters. These
can either be received
by the general online
community or a select
number of individuals.
Twitter is a great
example of a
microblog platform.
Microblogging
In Online Reputation
Management, mentions
refer to the instances
when your brand is
talked about online.
Monitoring tools like
BrandsEye seek out
mentions and alert you
to them so you can
respond appropriately.
Mentions
Meta tags are there to
tell the spiders what
exactly the web pages
are about. It’s important
that your meta tags are
optimized for the
targeted key phrases.
Meta tags are made
up of meta titles,
descriptions and
keywords, etc.
Meta Tag
Meta data is information
that can be entered
about a web page and
the elements on it that
provide context and
relevancy information
to search engines.
These used to be
an all-important
ranking factor.
Meta Data

3. MySQL is an open
source Database
Management System
that is available for
Linux and Windows.
Based on goals of
speed, robustness and
ease of use, this very
popular, ubiquitous
system stores
information for use
on web sites.
MySQL
A blend of the words
mobile and weblog.
A moblog consists of
content posted to the
Internet from a mobile or
mobile device or tablet.
Moblogs generally
involve technology that
allows publishing from a
mobile device.
Moblog
Mousetrapping is a
“cheesy” term that
essentially describes
the practice of forcing
the visitor to stay on a
particular web page.
Mousetrapping
techniques include
disabling browser
features to prevent
closing or moving
back pages.
Mousetrapping
Duplicates of a site
usually found on a
different server. These
sites are used to trick
search engines and are
usually considered a
black hat tactic that the
search engines will most
often penalize by
removing both the
mirror and original sites
from the index
Mirror Sites

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