The digi-buzzwords just keep going - check out our latest installment of the A-Z of Digital Shopper Marketing featuring the letter L to stay on top of it all.

1. Love digital marketing? Left confused by all the jargon? Well you’re in the right place. Welcome back
to the MARS A-Z of Digital Shopper Marketing. Now, the world of digital is always brimming with
new and confusing terminology, and it can be difficult to stay up-to-date. Our weekly glossary will
keep you right on top of the key terms that you need to know, and this week you’re in for a treat as
we give you the pick of the crop of digi-buzzwords that begin with...

2. Link rot refers to what
happens when you click
on a link and receive an
error message that the
website has been moved.
This is detrimental to
SEO as spiders can’t
keep up with the changes.
A ‘redirect’ link solves
the issue.
Link Rot
Providing useful,
attention grabbing
content that encourages
link shares from other
web pages. Particularly
applicable when creating
content that appeals
to social networks
and/or bloggers.
Link Bait
A symbiotic advertising
initiative where two
businesses promote
each other’s services
and websites on an
exchange rather than
paid basis. Also known
as Banner Exchange.
Link Exchange
The very first page a
user reaches when
clicking on a search
engine listing or a
banner ad. The pages
that have the highest
success rates are those
that match up as closely
as possible with the
users search query.
Landing Page

3. Files that are automatically
created by a web server
as user actions occur. Log
Analyzers analyze the log
files to map visitors’ data.
When used in conjunction
with cookies they provide
rich, in-depth information.
Log File
LAN stands for ‘Local
Area Network’. It’s a
network of workstations
sharing a server within a
relatively small
geographic area, like in
an office. Any device in
the LAN network can
access the server.
LAN
A software like Google
Analytics that provides
information about a
site’s visitors, activity
statistics, accessed
files, click-through
paths and other
analytical data based
on the user’s behavior.
Log Analyser
An open source
operating system based
on the most popular
server operating system.
Linux is used to run web
servers and desktops,
and because it’s open
sourced can be
developed by coders.
Linux

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