3. Explore Everything PASS Has to Offer
FREE ONLINE WEBINAR EVENTS FREE 1-DAY LOCAL TRAINING EVENTS
LOCAL USER GROUPS
AROUND THE WORLD
ONLINE SPECIAL INTEREST
USER GROUPS
BUSINESS ANALYTICS TRAINING
VOLUNTEERING OPPORTUNITIES
PASS COMMUNITY NEWSLETTER
BA INSIGHTS NEWSLETTERFREE ONLINE RESOURCES
4.
5. Session Evaluations
ways to access
Go to passSummit.com Download the GuideBook App
and search: PASS Summit 2016
Follow the QR code link displayed
on session signage throughout the
conference venue and in the
program guide
Submit by 5pm
Friday November 6th to
WIN prizes
Your feedback is
important and valuable. 3
12. From Data to Action
Data
+ Context
+/- Pertinence
= Information
* Presentation
= Insight
1,234,567.89
Sales in EUR
1.2 Mio
Line Chart
Declining Sales
*
Action Increase Marketing
13. 1. Use proper chart-type.
2. Display as few information as possible,
as much information as necessary.
3. Encode accurately.
4. Highlight important things.
5. Calculate measures.
You shall …
reducing
enriching
19. Many values
Two or three
measures
simultaneously
Spikes
Portfolio/Scatter
20. Heatmap
Mass of data points
Do not show
Simple data
Map
Source: http://www.salzburg24.at/2014/10/2014-10-06-13_37_45-11.-Runde-RBS-vs.-WRN-Heatmap.jpgSource: http://www.gsd.harvard.edu/gis/manual/lookup/
22. Reduce “ink factor”
Information only
No useless decoration
Use proper scaling
Precision, mio, time, …
2.Display as few information as possible,
as much information as necessary.
47. Check used chart types
Reduce your reports
Enrich your reports
Call to Action
48. 1. Use proper chart-type.
2. Display as few information as possible,
as much information as necessary.
3. Encode accurately.
4. Highlight important things.
5. Calculate measures.
Wrap up
reducing
enriching
49. Questions?
Markus Ehrenmüller-Jensen
Business Intelligence Architect
runtastic.com
Microsoft Certified Solution Expert (MCSE)
Chapter Leader PASS Austria
Organizer SQL Saturday Vienna
markus.ehrenmueller@gmail.com
sqlederhose.wordpress.com
@MEhrenmueller
/markus-
ehrenmueller
50. Session Evaluations
ways to access
Go to passSummit.com Download the GuideBook App
and search: PASS Summit 2016
Follow the QR code link displayed
on session signage throughout the
conference venue and in the
program guide
Submit by 5pm
Friday November 6th to
WIN prizes
Your feedback is
important and valuable. 3
51. Thank You
Learn more from
Markus Ehrenmüller-Jensen
markus.ehrenmueller@gmail.com
or follow @MEhrenmueller