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How to Create Infographic Masterclass by Venngage

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How to create infographics in 5 easy steps. ICCORE method for visualizing your data. Design principles and hack to make your infographic beautiful. Short cuts and real examples.

Published in: Design

How to Create Infographic Masterclass by Venngage

  1. 1. Who Am I? Eugene Woo Co-founder of 2 Infographic sites Vizualize.me & Venngage eugene@venngage.com
  2. 2. MY STORY 2010 9-5 job Discovers Infographics 2011
  3. 3. MY STORY 2010 1st Viral Infographic Generated 200k Signups in 2 months
  4. 4. VENNGAGE INFOGRAPHICS
  5. 5. INCREDIBLE RESULTS >1M users >20k Premium & Business users #1 ranked in infographic 400% YOY
  6. 6. WHY DO INFOGRAPHICS WORK?
  7. 7. My Promise to You 1. The 5 key steps in creating great infographics 2. Our own ICCORE method for transforming data to visuals 3. Design hacks to make your infographics beautiful 4. Short cut to the next level
  8. 8. WHO IS THIS FOR? 1. Marketers who want to grow traffic 2. Educators, researchers, analysts and students 3. Professionals who want to create better reports or slides 4. Self employed, startups or consultants growing their brand 5. News editors, writers who want to tell visual stories
  9. 9. 5 KEY STEPS TO GREAT INFOGRAPHICS
  10. 10. Pick a Great Topic Key Step 1
  11. 11. It’s a noisy world Vast majority of articles get ZERO shares
  12. 12. Solve a burning problem Tip 1
  13. 13. Ask your audience STEP 1 Ask your audience what problems they are struggling with?
  14. 14. Solve your own problem STEP 2
  15. 15. Solve a burning problem
  16. 16. Challenge the status quo Tip 2
  17. 17. Challenge the status quo
  18. 18. Twitter Hashtags are Worthless
  19. 19. Write down top 3 status quo in your job, field or industry STEP 1 • Superbowl ads are really expensive • All companies need to hire an agency • You need spend a lot of money to master social media Example: Ad Agency
  20. 20. Reverse the status quo STEP 2
  21. 21. Change the Perspective Tip 3
  22. 22. Reframe the question Why fighting Malaria is important?
  23. 23. Key Step 2 Plan a Research Strategy
  24. 24. Form a Question Pyramid Tip 1
  25. 25. Start with the main question for the topic STEP 1 Form a Question Pyramid Your Main Question for the Topic.
  26. 26. Create 2-3 Supporting Questions STEP 2 Form a Question Pyramid2-3 Supporting Questions (The What and Which type question) Follow up Probing Questions (The Whys? and Insights)
  27. 27. Follow up Questions STEP 3 Form a Question PyramidFollow up Probing Questions (The Why type questions and Insights)
  28. 28. Pinterest Infographics Example 1 Form a Question Pyramid What makes an infographic popular on Pinterest? • What are the most popular topics? • What type and style of infographics work best? • Does length matter? Why do certain characteristics work better?
  29. 29. Key Step 3 Collect your Data
  30. 30. Search: “Topic” + data
  31. 31. Search: “Topic” + data + filetype:xls Other file types: CVS, XLSX, PDF
  32. 32. Search Images: “Topic” + data
  33. 33. Existing Data Sources 1. Government data - data.gov 2. Industry data - statista.com 3. Public opinion - pewresearch.org, gallup.com 4. Google public data - google.com/publicdata/directory 5. Data is plural newsletter - http://tinyletter.com/data-is-plural 6. More here: https://venngage.com/blog/how-to-make-an-infographic-in-5-ste ps/
  34. 34. Site Specific Search: site:Topic
  35. 35. 1. Open Science Framework - osf.io 2. Google Scholar - scholar.google.com 3. Google Books - books.google.com 4. Sci-Hub Academic research & books
  36. 36. 1. Manual data collection (this is what we do a lot) 2. Automatic data coding (web scrape, API or tool) 3. Ask another company/organization for data 4. Conduct your own experiment or poll Original Research
  37. 37. Key Step 4 Visualize your data
  38. 38. ICCORE Method Tip 1 What is the goal of each visual?
  39. 39. What is the goal of the visual? I C C O R E NFORM OMPARE RGANIZE ELATIONSHIPS XPLORE HANGE You want to convey an important message or data point You want to compare multiple things or parts of whole You want to show changes or trends over time or space You want to show groups, pattern, rank or order You want to reveal relationships between things You want to the reader to explore the data and discover insights for themselves
  40. 40. INFORM Large Titles and Labels Labels + Pictograms
  41. 41. COMPARE Bar Chart Pie Chart Column TreemapStacked AreaDonut Pictogram Bubble Chart Bubble CloudStacked Bar Icon Chart Compare multiple categories or values Compare parts of whole More Accuracy Less Accuracy
  42. 42. CHANGE Line Chart Choropleth map Column Bubble Chart Small Multiples Area ChartCombo Timeline Look at change over time or trends Compare spatial changes or trends
  43. 43. ORGANIZE Bar Chart Bubble Cloud Column Chart List WordCloud BubbleTable Pyramid Show Rank or Order Show Organized Groups Icon Chart
  44. 44. RELATIONSHIP Bubble Cloud Scatterplot Line Charts Column Chart WordCloudCombo Venn Diagram
  45. 45. EXPLORE Interactive Drill downs
  46. 46. For each Question choose an ICCORE goal STEP 1 Form a Question Pyramid What makes an infographic popular on Pinterest? • What are the most popular topics? • What type and style of infographics work best? • Does length matter? INFORM COMPARE ORGANIZE & COMPARE RELATIONSHIP
  47. 47. Then Choose a Visual Form STEP 2 What makes an infographic popular on Pinterest? • What are the most popular topics? • What type and style of infographics work best? • Does length matter? Large Titles and Labels Column Chart Word Cloud Column Chart
  48. 48. DIFFERENT GOALS, DIFFERENT CHARTS Function before Form
  49. 49. Key Step 5 Make it Beautiful
  50. 50. Use a grid layout TIP 1
  51. 51. Templates Hack! Use ready made templates with layouts to easily plug in your information.
  52. 52. Title Most important question Section 1 2nd most important question Section 3 3rd most important question Build a Natural Information Flow TIP 2 Eye moves Left to Right, from Top to Bottom
  53. 53. Pick a color palette TIP 3
  54. 54. Online color tools: TIP 3 colourlovers.com coolors.co lolcolors.com design-seeds.com
  55. 55. Structure your typography TIP 4
  56. 56. Structure your typography TIP 4 Main Header Header 2 Description Header 2 Description Header 2 Description
  57. 57. Add Icons Tip 20 Use Icons to reenforce text TIP 5
  58. 58. Create negative space TIP 6
  59. 59. Use Color & Size to Highlight TIP 7
  60. 60. Use Color & Size to Highlight
  61. 61. Short cut to the next level
  62. 62. TWO PATHS YOU CAN TAKE STATUS QUO CONFUSED LOST NO SUPPORT IMPROVE SUPPORT FASTER SIMPLER
  63. 63. MOVE FASTER WITH BUSINESS PLAN 1. Premium & Business Templates 2. Brand kit with font pairs/color palettes 3. Live workshops & concierge service (1-1) 4. Team collaboration
  64. 64. Premium & Business Templates
  65. 65. BRANT KIT - CREATE YOUR MEMORABLE BRANDS
  66. 66. 1-1 CONSULTATION INFOGRAPHICS DOMINATION Everything you need to know to create professional infographics ● How to create memorable branding & visuals ● Get design feedback ● Solve problems quickly ● Answer any questions ● Best practices on marketing & communications
  67. 67. Regular Price Your Price: Promocode: WEBINAR2017 ONE TIME OFFER - TODAY ONLY $19/month (paid annually)
  68. 68. WHAT’S THE SAVINGS?
  69. 69. HOW TO SIGN UP? 1. Log into venngage.com 2. Click on Upgrade 3. Select Business Yearly: WEBINAR2017 WEBINAR2017 Click on coupon icon
  70. 70. 1. Pick a great topic 2. Build a Question Pyramid with 3-5 questions 3. Collect your data & analyze it 4. Determine the goal with ICCORE and pick visual type 5. Make your infographic beautiful 6. Shortcut - Business plan RECAP
  71. 71. THANK YOU! Questions or comments? Please contact me at: eugene@venngage.com or visit venngage.com
  72. 72. LET US DO THE WORK FOR YOU Brand new Full Service offering, from $1500/month 1. Ideation and concept 2. Editorial 3. Design 4. Publishing 5. PR boost option Email eugene@venngage.com if you’re interested

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