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BLOG 
At a loss on how to get started putting 
together your blog post? Read on! 
1. Set story up in first 100 words. Begin to 
tell your story in the first 100 words. Don’t 
jump right into the “business,” instead find 
your angle to set up the “lesson.” 
2. Explain your idea in next 100 words. 
Articulate your ONE IDEA, explaining what 
this blog post will deliver to the reader 
3. Blog relevance in next 100 words. 
Explain why this blog post is relevant to the 
reader. This is the WIIFM moment! 
4. Offer your advice in 3 or 5 bullets in the 
penultimate 100 words. Bullets are the 
best way to clearly communicate your advice 
in easy-to-consume content. 
5. Recap blog in last 100 words. Use the last 
100 words to recap your idea, the benefits of 
your advice and your call to action! 
How To Blog In 5 Steps 
It’s easier than you think!

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How To Blog

  • 1. .. BLOG At a loss on how to get started putting together your blog post? Read on! 1. Set story up in first 100 words. Begin to tell your story in the first 100 words. Don’t jump right into the “business,” instead find your angle to set up the “lesson.” 2. Explain your idea in next 100 words. Articulate your ONE IDEA, explaining what this blog post will deliver to the reader 3. Blog relevance in next 100 words. Explain why this blog post is relevant to the reader. This is the WIIFM moment! 4. Offer your advice in 3 or 5 bullets in the penultimate 100 words. Bullets are the best way to clearly communicate your advice in easy-to-consume content. 5. Recap blog in last 100 words. Use the last 100 words to recap your idea, the benefits of your advice and your call to action! How To Blog In 5 Steps It’s easier than you think!