3. my reference point: The Net Impact Web Development - Internet Marketing Agency What we do⌠Develop online strategies Execute marketing tactics Measure, report, confer and revise AKA: test â test â test â test â test â testâŚ. Great team of 44 people 5 miles from here
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7. âOver the past year, network has seen a significant amount of growth, especially internationally. As of last December, the network had 55 million members. LinkedInâs networkâs CEO, Jeff WeinerWhat does this mean?
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10. B2B + Social Media = Search Results âIf you are following a best practice that dates back to 2008 or earlier, toss it away. Itâs now wrongâ. SES Chicago 2009 âSearch will be customized, personalized, and targeted to us and our contexts: who we are and where and when we are asking for something.â Jeff Jarvis, author of What Would Google Do
11. 8 Traffic based design⢠TRAFFIC TRAFFIC Home Page Social Sites Pathways 1 2 3 4 5 Landing Page Landing Page Info Page TRAFFIC Goal Page Info Page Goal Page Info Page Goal Page Conversion strategy and testing Invite-Connect-EngageŽ Goal Page
12. âI donât have the advertising budget to get our message to, for instance, Java developers working on handset applications for the medical industry. But one of our developers, just by taking time to write a blog, can do a great job getting our message out to a fanatic readership.â Sun CEO Jonathan Schwartz -Â
14. âWe know our current customers might not be using Twitter and Facebook, but we know that the next generation is, and we want to be there and ready for it,â Tim Madel, Manger, Global Ebusiness, Kennametal
15. Defining a strategy Determine audiences Define unique needs Define unique activities (Java developers working onâŚ) Plan unique calls-to-action Define goals (also⌠what to measure) Brand impressions Traffic to a target Generate leads / sales Reinforce brand identity Determine assets for engagement www.mybrand.com Social media Blended offline and online approaches
43. New Web + Social Media = New Model âMarketers tell us they define and manage their brandâŚBullâŚYour brand is whatever your customers say it is. â Groundswell Li and Bernoff p.78