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  1. 1. Panel Discussion: Taking Advantage of Local Search Will Hanke
  2. 2. Claim Your Local Business Listing
  3. 3. The Yellow Pages are Dying
  4. 4. Ranking Locally is Ranking Nationally (Eventually)
  5. 5. Make Some Onsite Changes <ul><li>Add Geographical Locator to some Title Tag(s) </li></ul><ul><li>Update Your Contact Page Info </li></ul><ul><li>Include a Map and Driving Directions (Text) </li></ul><ul><li>Add GL’s to your META Descriptions </li></ul><ul><li>Blog about local events/news related to your biz </li></ul><ul><li>Mention local landmarks in posts </li></ul><ul><li>Don’t forget about multiple spellings, zip codes </li></ul>
  6. 6. Marketing Suggestions Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending
  7. 7. Will Hanke Contact info: [email_address] @TechLH