Search Engine Friendly Web Design

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David Ogletree covers how to build websites that the search engines love in his session at the 2009 MarketSTL Conference

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Search Engine Friendly Web Design

  1. 2. On Page SEO
  2. 4. SEO Planning
  3. 5. Page Titles
  4. 6. Page Description
  5. 7. Content
  6. 8. Duplicate Content
  7. 9. Internal Linking / Siloing
  8. 10. Website Design <ul><li>Flash </li></ul><ul><li>Tableless CSS </li></ul><ul><li>HTML Tables </li></ul>
  9. 13. CSS vs Tables
  10. 16. SEO Friendly URL’s <ul><li>/article/search-engine-friendly-urls </li></ul><ul><li>/article/Search_Engine_Friendly_URLs_with_PHP_and_Apache/17/15049/index.html&quot; </li></ul><ul><li>/robots/goodurls.html </li></ul><ul><li>/WileyCDA/Section/Provocative-Search-Engine-Friendly-URLs-in-ASP-NET.id-305997.html </li></ul>
  11. 18. Things to watch out for <ul><li>HTML Validation </li></ul><ul><li>Google Sitemap </li></ul><ul><li>Frequent Changes </li></ul><ul><li>HTML Heading Tags </li></ul><ul><li>Search Engine Submission </li></ul><ul><li>PPC Ads </li></ul>
  12. 19. Ask Questions

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