IDX-200 UX class week 3

1. UX WEEK 3 Personas and User
Requirements

2. PERSONAS

3. Why Use Personas
 Personas focus your design on the user
 Personas allow your team to be on the same page
 Persons eliminate friction in a team over opinions
“Sam would have a hard time navigating using this
method”

4. Personas
 Try to keep the personas fleshed out.
 Care about getting them the best experience
 Use good names not goofy ones
 Don’t use recognizable images
 Use observed characteristics

5. Who uses (Shake)speare?
 English Teachers
 Students of English Literature
 Bard-o-philes

6. Meet Jared

7. Building a Persona
 Photo
 Name
 Age
 Gender
 Location
 Occupation
 Education

8. Who is
 Jared Michaels
 22, Male
 Dallas University
 Junior BFA Student,
Theater Arts

9. Building a Persona
 What is the persona’s motivation
 What is the persona’s friction point
 A quote that sums up their motivation

10. Motivation (Goal)
 Wants to be an actor
 Sees challenge and opportunity in Shakespeare
plays
 Needs additional resources to study and explore
the texts
 Doesn’t have much time to study outside of
curriculum
 Quote
“To become proficient, I need to be
interacting with the material often.”

11. Building a Persona
 In what situation will they interact with your
product
 Write a scenario which typifies an interaction
 Jared finds himself with a short amount of
uninterrupted time on his public bus ride to
campus in which he plays memory games. When
he comes across new material that he likes he
shares it through his social media channel.

12. Jared Michaels
 22, Male
 Dallas University
 Junior BFA Student, Theater
Arts
 Studies Shakespeare
Jared finds himself with a short
amount of uninterrupted time on his
public bus ride to campus in which he
plays memory games. When he
comes across new material that he
likes he shares it through his social
media channel.
“To become
proficient, I need to
be interacting with
the material often.”

13. Apple’s UX Lawsuit
 On August 24, 2012 the jury returned a verdict
largely favorable to Apple. It found that
Samsung had willfully infringed on Apple's design
and utility patents and had also diluted Apple's
trade dresses related to the iPhone. The jury
awarded Apple $1.049 billion in damages and
Samsung zero damages in its counter suit.
http://en.wikipedia.org/wiki/Apple_Inc._v._Samsung_Electro
.

14. 3 to 5 Personas
 Cover the base of your audience
 Balance the types of user
 Shows how novice and experienced UX differ
 Identify the key persona

15. Balanced Personas

16. Create 3 Personas
 Age
 Gender
 Location
 Occupation
 Education
 User Scenario
Quote