My Level 2 (Expert) Gamification Certification project.

1. Community theater is essential for our cultural health. It enriches the lives of
everyone it touches whether you’re an audience member, performer, set crew,
or donor. Community theater also has a positive effect on the economy,
generating jobs and increasing revenue for local businesses. So, how can we
help ArtsWest keep members of the community engaged as well as attract
more participants? Through Gamification!

2. For every $10 someone spends at or donates to ArtsWest,
they’ll earn 1pt.
Points can be redeemed for items such as:
 Season Subscriptions
 Merch
 Tickets
 Drinks
 Advanced viewings
 Read throughs
 Advanced ticket purchases
 Casting audition sit-in
 Cameo play appearances

3. $100 - Friend of ArtsWest - 12pts
$250 - Supporter of ArtsWest - 30pts
$500 - Contributor to ArtsWest - 60pts
$1,000 - Patron of ArtsWest - 120pts
$5,000 - Benefactor of ArtsWest - 600pts
$10,000 - Champion of ArtsWest - 1200pts

4. Refer a friend…
 Ticket purchased - 3pts
 Friend Level Donor - 6pts
 Supporter Level - 15pts
 Contributor Level - 30pts
 Patron Level - 60pts
 Benefactor Level - 300pts
 Champion Level - 600pts
Purchasing single play ticket blocks
 5-9 tix - 25pts
 10+ - 50pts

5. Creating leaderboards
 Most points earned
 Most people recruited
 Most shows viewed
 Etc…

6. Implementing a point system is a fun and exciting way
to engage people in ArtsWest! If implemented
correctly, loyalty of current members will become
stronger and recruitment of new members will be the
best it’s ever been!