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San Mateo County Fair Overview


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Sales & Sponsorship Information & Presentation

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San Mateo County Fair Overview

  1. 1. 2010 EVENT OVERVIEW Confidential. Do not copy and/or distribute. All rights reserved.
  2. 2. O verview W e invite you to participate in the 76 th annual San Mateo County Fair! This nine day family oriented, community festival is the perfect opportunity to showcase your products, services to 140,000 consumers. And, be a part of your community. Sponsoring the fair, not only promotes your brand over nine days, it promotes your company on a year-round basis in the community that you serve. All of our partners are unique; therefore we will work with you to create a sponsorship package that suits your needs.
  3. 3. What: Celebrating 76 th anniversary $2 million, nine-day, multi-event fair More than 100-entertainers performing on three stages Commercial exhibits, Art and craft exhibits Gourmet and favorite fair foods Trapeze acts, pig racing, fire-art, petting zoos, livestock exhibits Floral and fine art exhibits Carnival games and rides Children’s area Attendance: 140,000 Where: San Mateo County Event Center When: Saturday, June 12 through Sunday, June 20, 2010 Tickets: $10.00 adults, $7.00 children & seniors Sponsors: AAA, Bud Light, San Mateo Credit Union, Comcast, Ford, Health Plan of San Mateo, Ben & Jerry’s, T-Mobile, DirecTV, The Examiner, Kitchen Craft, Coca-Cola F acts
  4. 4. <ul><li>Median age is 42 and 56 percent are female </li></ul><ul><li>54% of attendees are families of “3” to “5” people </li></ul><ul><li>$100K-$125K is the predominant income range of San Mateo County Fair attendees, with 52% of attendees income over $65,000 </li></ul><ul><li>53% percent have attended college </li></ul><ul><li>78% of attendees are likely to purchase sponsor products & services </li></ul><ul><li>76 percent of fairgoers stay on the grounds in excess of 4 hours per visit </li></ul>Overview: D emographics
  5. 5. A dvertising C overage A rea
  6. 6. Sponsorship Levels S ponsorship L evels <ul><li>Presenting Sponsor </li></ul><ul><li>Platinum Sponsor – main stage sponsor, price range = $30k-$50k </li></ul><ul><li>Gold Sponsor – promotional day sponsor, price range = $15k-$25k </li></ul><ul><li>Silver Sponsor – Attraction sponsor, price range = $10k-$15k </li></ul><ul><li>Bronze Sponsor – Onsite sponsor, price range = $5k-$10k </li></ul><ul><li>Mobile Tour Sponsor - price range = $2.5k-$15k </li></ul><ul><li>Community Partner – Banner onsite, ad on website, coupon giveaway, price range = $500-$2.5k </li></ul>
  7. 7. <ul><li>Celebrity Stage </li></ul><ul><li>Summer Concert Series </li></ul><ul><li>Themed Days (Kids Day, Hispanic Day, Free ‘til Three, Seniors Day, create your own day!) </li></ul><ul><li>Building Naming Rights </li></ul><ul><li>Carnival </li></ul><ul><li>Opening Day Fireworks Show </li></ul><ul><li>Street Pole Banners </li></ul><ul><li>Sweepstakes/Discount Promotions </li></ul><ul><li>Community Stage </li></ul><ul><li>Blues Stage </li></ul><ul><li>Opening Night VIP Party </li></ul><ul><li>Onsite Booth Sponsor </li></ul><ul><li>Onsite signage, couponing at parking kiosks or gates, website banner ads, </li></ul>Sample Sponsorship Opportunities S ponsorship O pportunities
  8. 8. F airgrounds
  9. 9. 2009 Participating Sponsors & Promotional Partners S ponsors
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  11. 11. Contact ► Chris Hillyard Action Marketing 510-835-4295 [email_address] Based on your goals and objectives, a customized sponsorship proposal will be developed for your business! We invite you to participate in the premier San Mateo County event! N ext S teps