1. Presented by: Kira Howell, Liz Godbout,
Taylor Rotella & Christian Tabares

2. GAME ON!
Vantage Sports Network
From Frontier
Let’s Give’em something to SPORT about !
VSN-CT Channel 600/1600HD
A Vantage TV Exclusive
The BIG Win

3. What is VSN-CT?
• New/Exclusive to Vantage TV
• Channel dedicated to High School, College/University, Pro
and Youth Sports throughout our 169 cities and towns
• Hosted by Former WTNH Sports Director Noah Finz
• Content & Programming developed by Finz Creative
Programming (FCP)
• CT Sports NOW- employee named show
• Our partners will join our team: Uconn, CT Sun, Black Wolves
Lacrosse, Bridgeport Sound Tigers, Special Olympics, In
sports, Sportscenter etc.

4. Our Goal
• Acquire new Vantage customers
• Retain CT Vantage TV customers
• Community Goodwill- Hands on Learning for Students
• Create New Revenue Source
• To attract CT residents with kids who have interest or
participate in sports
• Excite them, Engage them
• Game changer to attain more market share
HOMERUN- 1,000 NEW CUSTOMERS a month

5. • We need you to get in the game with us
• We need you , we need your kids, we need your schools, we
need CT to come play with us!
• Increase market share in the state
• Create awareness of, interest in and affinity for Vantage Sports
Network among our target audiences in order to retain existing
customers and attract new ones
• Build viewership for the network
• Demonstrate Frontier’s commitment and passion to its local
communities through the use of sports and our communities
Background/Objectives

6. Sponsorship Opportunities to sell Spirit &
Sports
• Vantage Sports Network from Frontier Game of the WEEK
• Sponsorship segments
– Game will be referred to as “The [Your Company Name] Game of the
Week”
• Game of the Week Sponsor Package includes:
– The title will appear throughout game broadcast with graphic branding
and be mentioned by broadcaster
– Game will be aired several times throughout the week and will be
branded in all guides and listings
– Promotions for the game on our nightly show and will run through the
day’s programming
– Additional Frontier promotional advertising to CT residencies through
the following channels:

7. The Leader Board

8. CT Video Subscribers
Taking 2% market share from our competitors would equal: 20,875 New Video Subscribers
Can we do it?
YES WE CAN
Operating Qtr Operator Video Subscribers Market Share %
Taking 2%
Market
Share From
Competitors
2016Q1 Cablevision Systems Corp. 233,947 19.38% 4679
2016Q1 Charter Communications Inc. 85,705 7.10% 1714
2016Q1 Comcast Corporation 461,871 38.26% 9237
2016Q1 Cox Communications Inc. 106,142 8.79% 2123
2016Q1 DIRECTV Group Holdings LLC 98,749 8.18% 1975
2016Q1 DISH Network Corp. 56,857 4.71% 1137
2016Q1 Verizon Communications Inc. 500 0.04% 10
20875Total New Video Subscribers

9. • Direct advertising toward households with children within and
outside of the current Frontier marketing footprint in CT.
• Allocate higher media weight levels to Fairfield county than the
remainder of the state
– Higher number of competing media vehicles providing local
sports content
– Higher Frontier household penetration
• Schedule higher cross channel TV and digital media weight levels
during the first 5 weeks of the campaign to build impact and
excitement around the launch quickly.
• SPONSORSHIPS= Sell Show, Sell Segments, Game of
• Week, In League of Their Own Zone
Media Strategies

11. Internal Plan: Employee based
External Plan: Retain
Customer Based
External Plan:
acquire new
customers
• Engagement
• “Name Our New Show”
• Kick off 8/22
• E-blast 8/19
• Newsletter
• Quick Stops
• Casting Calls 8/25
• Get Your Sports Selfie On
• Cross Channel TV spots on
Vantage
• Earned Media
• Press conference
• Leverage Partners
• Target SMB/medium
customers sports
• Billing Ads
• Targeted E-mail Blasts
• STB 1 – 8/31
• STB2(9/7-9/12)
• Social Media
• Target small business
/medium customers that
are categorized by sports
• TFN
866-406-8268
866-406-VANTAGE
• BAU Marketing
• Leverage home team
marketing
• Leverage sports teams
• Leverage Partner digital
assets
• Selfie rolls
• Social Media Ads
• Snapchat, Facebook,
Twitter, Instagram
• Field Collateral
• Door hangers
• Flyers
• Commercials
• Radio
• Educational Tool Kits
“GET YOUR GAME ON”

12. Media Plan
• Use of all Frontier platforms/real estate
• Coming soon teaser- multi staged flyer campaign-under way
(September)
• Casting Calls August 8/25 & 8/28
• Digital/Static/Mobile Banners 8/26
• Social Media sponsored ads 8/26
• Buck Slips October mailing 8/26
• Bill inserts- coming soon -COMPLETE
• Door Hangers 8/26
• TV & Radio Campaign

13. Watch Me

14. Casting Call For All CT Student
Athletes

15. Visual Identity

16. School Roll Out
• Media kit to introduce VSN-CT to schools throughout state
working with schools AD’s (Athletic Directors) 9/6
– HANS Network Road Show to schools- weekly schedules
– Unified Games Special Olympics

17. Hometeam Marketing
Date High School State Opponent DMA Opponent Sport (Schedule)
Home/Awa
y
9/9/2016 7:00 PMRidgefield High School CT 06877 New York,NY Trumbull Football Home
9/10/2016 1:30 PMWesthill High School CT 06902 New York,NY Greenwich Football Home
9/16/2016 7:00 PMNorwalk High School CT 06851 New York,NY Fairfield Warde Football Home
9/23/2016 12:00 AMStaples High School CT 06880 New York,NY Wilton Football Home
9/30/2016 7:00 PMBrien McMahon High School CT 06854 New York,NY Stamford Football Home
10/1/2016 1:00 PM
Notre Dame Catholic High
School CT 06825 New York,NY New Fairfield Football Home
10/7/2016 7:00 PMLyman Hall High School CT 06492
Hartford-New
Haven,CT East Haven Football Home
10/15/2016 1:30 PMSaint Joseph High School CT 06611 New York,NY Wilton Football Home
10/21/2016 7:00 PMFairfield Warde High School CT 06825 New York,NY St. Joseph Football Home
10/28/2016 7:00 PMWest Haven High School CT 06516
Hartford-New
Haven,CT North Haven Football Home
10/29/2016 1:30 PM
Bridgeport Central High
School CT 06606 New York,NY Ridgefield Football Home
11/5/2016 7:00 PM
Fairfield Ludlowe High
School CT 06824 New York,NY Bridgeport Central Football Home
11/10/2016 7:00 PMCrosby High School CT 06705
Hartford-New
Haven,CT
Sacred
Heart/Kaynor Football Home
11/11/2016 7:00 PMForan High School CT 06460
Hartford-New
Haven,CT Amity Football Home
11/12/2016 1:00 PMStamford High School CT 06902 New York,NY
Norwich Free
Academy Football Home
11/17/2016 6:30 PMEast Lyme High School CT 06333
Hartford-New
Haven,CT Law Football Home
11/18/2016 7:00 PMNew Britain High School CT 06051 Berlin Football Home
11/19/2016 1:00 PMImmaculate High School CT 06810 New York,NY Cheney Tech Football Home
11/23/2016 6:00 PMDanbury High School CT 06811 New York,NY Ridgefield Football Home
11/24/2016 10:00 AMTrumbull High School CT 06611 New York,NY St. Joseph Football Home

18. Get YOUR SPORTS SELFIE on with
VANTAGE SPORTS NETWORK FROM FRONTIER
WATCHME@ ftr.com

19. Join Our Team
• Be Ambassadors for Vantage Sports Network
• Encourage your family and friends to
participate and switch to Frontier
• Celebrate Our Communities
• Get new customers to switch and join our team
GAME ON……GO TEAM

20. WATCH ME
WATCH ME video (insert Taylor Video)
WATCHME@FTR.com

21. Website Launch
In Progress
• www.vantagesportsnetowork.com
• www.VSNCT.com
• watchme@FTR.com