IABC FranceApril 24, 2013Karina R. Jensen, PhDManaging Director, Global Minds NetworkProfessor, Reims Management SchoolBri...
Senior managers responsible for cross-cultural teams in conceiving,planning, and delivering new products for international...
The ChallengeCustomerPersonalizationInternationalMarketExpansionRapid Timeto MarketGlobalCompetitionProduct /ServiceInnova...
Global or Local Strategy?70% of study participants indicated that front-end activities are centralized.
Global Leadership StyleIdeationPlanningValidationGlobal ProjectManagementTeamPerformance
Knowledge-sharing BehaviorsTrust-buildingCross-culturalmindsetOpencommunicationAct and deliveron promisesStructure– Team r...
Communication Process & ToolsHave a social media platformSocial NetworkNo (60%)Yes (40%)Social networking practicesTypeFor...
Cross-cultural Team IssuesUnderstanding& Support ofGlobalStrategyInteractiveDialogueTeamParticipationTrust-buildingA major...
Cross-cultural Collaboration MechanismsIdeationPlanningValidationGo toMarketLaunchCollaborativeVisionLeadership &StrategyC...
Global Leadership StyleIdeationEmpoweringPlanningInclusiveValidationDecisiveGlobal ProjectManagementCommunicativeCross-cul...
Local to Global Strategylocal market knowledge as competitive advantageHQGlobalValueCreationHQGlobalValueCreationSub 1 Asi...
Global Innovation Culture & ClimateCross-culturalGlobal Teamwork &Cultural DiversityCreativeGlobal Ideation &InnovativeThi...
Knowledge-sharing and LearningGlobalTeamsSocialNetworking(+53%)Knowledge-sharing(+67%)Cross-culturalLearning(+69%)Effectiv...
Effective TechnologiesLiveMeetings(25%)LiveMeetings(25%)WebConference(18%)WebConference(18%)Web Portal(14%)Web Portal(14%)...
Cross-cultural Collaboration SuccessVISIONDIALOGUESPACELeadership &StrategyOrganizationalCulture &ClimateKnowledge-sharing...
“Le véritable voyage de découverte ne consiste pasà chercher de nouveaux paysages, mais à avoir denouveaux yeux.”-- Marcel...
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Iabc france preso-kjensen0413

  1. 1. IABC FranceApril 24, 2013Karina R. Jensen, PhDManaging Director, Global Minds NetworkProfessor, Reims Management SchoolBridging Global with Local:Strategies for Multicultural Collaboration
  2. 2. Senior managers responsible for cross-cultural teams in conceiving,planning, and delivering new products for international markets.Qualitative study with 120+ global project leaders at 38MNCs with HQ in Europe, Asia, and North AmericaAcross 3 continents and 12 countriesSource: Global Innovation and Collaboration Study, Dr. Karina Jensen, 2010-12
  3. 3. The ChallengeCustomerPersonalizationInternationalMarketExpansionRapid Timeto MarketGlobalCompetitionProduct /ServiceInnovationR&D DESIGN GTMManagerTeamOrganizationPRODUCT DEVDISTRIBUTIONSERVICESuppliers PartnersCustomers
  4. 4. Global or Local Strategy?70% of study participants indicated that front-end activities are centralized.
  5. 5. Global Leadership StyleIdeationPlanningValidationGlobal ProjectManagementTeamPerformance
  6. 6. Knowledge-sharing BehaviorsTrust-buildingCross-culturalmindsetOpencommunicationAct and deliveron promisesStructure– Team role and hierarchyPower– Knowledge and sharingstatusOpenness– Saving face andcommunication styleInitiative– Recognition and support82% believe that national culture affects knowledge-sharing behaviors.
  7. 7. Communication Process & ToolsHave a social media platformSocial NetworkNo (60%)Yes (40%)Social networking practicesTypeFormal (39%)Informal (34%)Virtual (27%)Preference for traditional networking despite increased access to social media.
  8. 8. Cross-cultural Team IssuesUnderstanding& Support ofGlobalStrategyInteractiveDialogueTeamParticipationTrust-buildingA majority (88%) listed culture as a predictive element in global team processes.
  9. 9. Cross-cultural Collaboration MechanismsIdeationPlanningValidationGo toMarketLaunchCollaborativeVisionLeadership &StrategyCross-culturalCollaborationCollaborativeSpaceOrganizationalCulture & ClimateCollaborativeDialogueKnowledge-sharing Structure&CommunicationProcessTime to market Product LocalizationCustomer satisfaction Local sales results© 2012-13 Global Minds Network
  10. 10. Global Leadership StyleIdeationEmpoweringPlanningInclusiveValidationDecisiveGlobal ProjectManagementCommunicativeCross-culturalTeamPerformance
  11. 11. Local to Global Strategylocal market knowledge as competitive advantageHQGlobalValueCreationHQGlobalValueCreationSub 1 AsiaRoleSub 1 AsiaRoleSub 2 AsiaRoleSub 2 AsiaRoleSub 1EuropeRoleSub 1EuropeRoleSub 2EuropeRoleSub 2EuropeRoleSub 1AmericasRoleSub 1AmericasRoleSub 2AmericasRoleSub 2AmericasRoleSub 1Africa/Middle EastRoleSub 1Africa/Middle EastRoleLocal valuecreationLocal valuecreation
  12. 12. Global Innovation Culture & ClimateCross-culturalGlobal Teamwork &Cultural DiversityCreativeGlobal Ideation &InnovativeThinkingCollaborativeTransparency &Knowledge-sharingMarketresponsivenessEntrepreneurialinitiativeGlobal teamtransparencyExecutionefficiency
  13. 13. Knowledge-sharing and LearningGlobalTeamsSocialNetworking(+53%)Knowledge-sharing(+67%)Cross-culturalLearning(+69%)EffectiveinfrastructureInteractive workflowsCollaborative toolsLive forums andcommunitiesKnowledge facilitatorSpontaneoussharing
  14. 14. Effective TechnologiesLiveMeetings(25%)LiveMeetings(25%)WebConference(18%)WebConference(18%)Web Portal(14%)Web Portal(14%)Email(24%)Email(24%)Day-to-day updates,action items, statusWeb portal for globaland local updatesLive interaction forproject start andmilestonesWeb meetings forweekly updatesWeb 2.0 and Social Media tools represent 19% of active users:Skype, wikis, texting, video conference and telepresence
  15. 15. Cross-cultural Collaboration SuccessVISIONDIALOGUESPACELeadership &StrategyOrganizationalCulture &ClimateKnowledge-sharing &CommunicationProcessEstablish a common vision,values, and language.Develop a collaborative spacefor transparent communication.Create dynamic andinteractive conversations.• Leader as knowledge facilitator• Engage team members in process• Initiate local to global planning• Establish on site and virtual collaboration space• Ensure time and place for ideation• Create transparency for project collaboration• Listen and respond to local market voices• Allow time for preparation and reflection• Promote frequent interactions, live and virtual• Understand and promote culturally diverse views© 2012-13 Global Minds Network
  16. 16. “Le véritable voyage de découverte ne consiste pasà chercher de nouveaux paysages, mais à avoir denouveaux yeux.”-- Marcel ProustQuestions? Contact:Karina Jensen, PhDGlobal Minds NetworkParis: +33 (0)6 32 32 04 84San Francisco: +1 (650) 223 3334Email: karina@globalmindsnetwork.comWeb: www.globalmindsnetwork.com

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