What is digital marketing? An introduction for companies looking to increase brand awareness and lead generation.

2. What is Digital Marketing?
Brand Building and Lead Generation

3. Traditional (Outbound) versus Digital (Inbound) Marketing
Traditional Digital
Reach Limited Global
Time Business Hours 24x7
Cost High Low
Efficiency Cold Warm /Hot Leads

4. * 94% of B2B buyers go online to research products *
** Consumers more likely to buy via something they have
seen recommended online ( need for case studies!) **
You need to be found online!!
B2B buyers are typically 57% of the way to a buying decision before
actively engaging with sales.
(CEB)
Why do I need Digital Marketing?

5. Digital Marketing has different elements
but interrelated and multi -dimensional
Search Engine Management – Pay Per Clicks, Organic SEO, Snippets
SEO – Content Writing, Keyword Links, Good Website Design , Pillar Pages
Content Writing – Blogs, Social Media, News, Landing Pages, White Papers, Keyword Links, Newsletters
Social Media Posts – Content, Videos, News, Links, Sponsored Posts
Word Of Mouth – online reviews, vloggers, bloggers, Online Reputation Management (ORM)
Lots of terms: Digital Marketing Platforms/ Growth Hacking / Lead Scoring/ Conversion rates/CTA/
etc

6. Search Engine Management – Pay Per Clicks versus Organic SEO versus Snippets
(82% users click on organic links)

7. What Rain Dance Can do for broadcast and technology companies
Specialty is Content Writing – Case Studies, Press Releases (News Stories), Newsletters (email campaigns),
Blogs, White Papers, Web Sites
Posting Content – Internal Website and external portals for news and content (organic SEO)
Social Media Posts – LinkedIn (posts and content), Twitter, Facebook – sponsored posts? – (Branding)
Websites – Landing Pages (organic SEO)
Digital Marketing Strategy – Evolve - LinkedIn (target people/groups, sponsored posts), Webinars, Videos etc

8. Rain Dance will work with you on content ideas
Content needs to be compelling, educational and well written
Rain Dance likes to discover from clients: -
• Strengths (USP’s)
• Weaknesses (turn perceived weaknesses into strengths)
• Competitor FUD – fear, uncertainty and doubt
Incorporate Keyword Links based on Google Keyword Analysis
Rain Dance can do free Keyword Analysis

9. Google Keyword Planner

10. Measuring Success / ROI
Increased traffic and conversions

11. Rain Dance Digital Marketing
Visit our Digital Marketing Website for Broadcast and Technology Companies
Contact: enquiry@rd-software.net
Global coverage. Friendly. Professional.
Ask for our free Google keyword analysis on your business. No obligation!