Virtual Option, an association management and virtual assistance company, announced the launch of a new social media marketing service to help clients connect within their industry and promote their business online. The service will allow clients to monitor discussions about their organization, participate in industry conversations, and promote products to targeted audiences. The company developed this service in response to client demand for assistance managing their online presence amid the changing social media landscape. Virtual Option is now offering existing and new clients a free online assessment of their social media marketing needs.