WHY SOCIAL
MEDIA?
TOP 8 REASONS WHY SOCIAL MEDIA
IS A MUST FOR SMALL BUSINESS

WHAT IS
SOCIAL MEDIA?
“Social Media is an online platform
that connects people to chat, to share
and receive information or content.”

TOP 8 REASONS
WHY SOCIAL
MEDIA IS A MUST

Community1
Social Media allows you to build online communities, and to reach out to
untapped client demographics.
People enjoy being part of a community with similar interests and passions.
Community Fans | Followers | Friends are like your Brand Ambassadors.
Small businesses often grow their business from small circles of loyal
customers and clients.

“Community strength
is a very powerful
branding force, and
social media offers
exactly this kind of
relationship-building
opportunity.”
Velly Angelova
likeablemedia

Connection2
Connection to clients and customers is crucial for businesses.
Social Media allows businesses to gain insight into client’s likes,
needs and wants.
Businesses can build relationships with new clients, gain trust
and deepen their connection with existing ones.

“Everyday billions of
people are connecting
online with their
friends, colleagues,
clients and their
communities .”
#Hootsuite

Brand Exposure3
Using multiple platforms like Facebook, YouTube, Google+,
Twitter and Pinterest etc, businesses can amplify their brand
message to more prospects, and grow their reach.
Social media allows businesses to broaden their appeal,
promote products and services through the viral nature of
content sharing online.

“92 percent of marketers say their
social media efforts have generated
more exposure for their businesses.
If you’re not using social media to
its best potential for your brand, you
could be missing out on a huge
opportunity to build awareness for
your startup..”
#2014
Social Media
Marketing
Report

Online Presence4
Social Media helps businesses create a digital footprint.
With helpful, useful and relevant content distributed via social
network channels, businesses can reach a wider audience of
people, untapped and ready to be engaged.
Social media allows businesses to be found by the millions of
online searchers and consumers.

#Facebook
Research by
StatisticBrain
1..1.2014

Increase
Revenue Leads
5
Social media has transformed the purchase habits of consumers.
People see your posts and hear about your business from their friends.
Social media is your online 24/7 Business Development Manager.
People look to social sites to learn more about products and services.

#Facebook
Research by
StatisticBrain
1..1.2014
Every 20 minutes on
Facebook:

Conversation6
Unlike traditional marketing, social media allows businesses to engage in
two-way conversations directly with their customers and clients.
Businesses should leverage off social media to learn about their customers
through meaningful dialogue and conversation.
Social media is an effective listening, discussing, understanding and an
engaging tool businesses cannot do without.

“To reach today’s
consumers; businesses must
follow consumers to their
new communication channel
of choice: social media..”
#socialekho
blogspot

Customer
Service
7
Social media can be a powerful tool to serve as the first defense for
businesses to promptly turn unhappy customers into satisfied ones.
Businesses can pro-actively listen to their customer’s questions, reviews,
opinions, and initiate conversations with them to resolve issues.
Using social media for customer service can help reduce cost and wait
times, lesson load on other platforms & increase customer feedback,
decease response time, improve customer satisfaction.

“To reach today’s
consumers;
businesses must
follow consumers
to their new
communication
channel of choice:
social media..”
#BRW publication, October 2013
“It is a huge mistake to only
let marketing run [social
media]; companies that are
not looking at it as a
customer service channel will
be left behind and find more
and more cases of their
brand being diminished
because they’re not
responding to consumer
requests on a real-time
basis.”
“Consumers want to
speak to companies on
what channel, what time
and the way they want
to and when you try to
steer any consumer to
do it your way not their
way, you lose your
customer base”

Education8
The way we do business as a whole has changed. The power is in the hands
of the people who search online everyday seeking content that will empower
them, inform them and educate them to aid in their purchasing decision.
Social media allows businesses to create online information or content that
is educational, helpful, useful and relevant which aims to solve prospect’s
problems, issues or challenges to convert them into customers and clients.

#StatisticBrain
26.12.2013
Statistics on
YouTube:

TOP 8 REASONS WHY
SOCIAL MEDIA IS A MUST

jenny@collaborationcafe.com.au

BY JENNY LEE-KOKSAL.
@jennyleekoksal
Founder & Enthusiastic Social Media Explorer at
CollaborationCafe, Blogger, Social Media Coach,
Visual Content Designer, Presenter, Visual Data
Storyteller & Trainer.
My goal is to empower and educate businesses
to harness the power of social media to easily
connect with more people, customers, clients
and prospects to grow strong and sustainable
relationship-based businesses.
www.collaborationcafe.com.au