The document discusses Adidas' digital ambitions and strategy. It aims to (1) engage consumers through a premium, personalized, and connected digital brand experience across all consumer touchpoints, (2) build journeys for customer personas and moments for individuals, and (3) leverage new technologies and data to continuously improve the digital experience. It highlights key areas of focus such as e-commerce, customer engagement, analytics, and developing foundational digital technologies and platforms.

2. CORE BELIEF
2
T H R O U G H S P O RT, W E H AV E
THE POWER
TO CHANGE LIVES

3. OUR
DIGITAL
AMBITION
ENGAGING CONSUMERS
IN A PREMIUM, PERSONALIZED
AND CONNECTED DIGITAL
BRAND EXPERIENCE ACROSS
ALL OUR
CONSUMER TOUCH POINTS
IN THE DIGITAL ECOSYSTEM

4. FROM
EXPERIENCES
CREATED IN
SILOS,
_
TO JOURNEYS
BUILT FOR
PERSONAS,
_
TO MOMENTS
BUILT FOR
INDIVIDUALS.
OUR OPPORTUNITY AND POTENTIAL
ARE ENDLESS – 2020 AND BEYOND
MERCHAN
DISING &
INVENTOR
Y
COMMUNITY
IMPROVED
PRODUCT
DATA
CUSTOMER
DATA
DIGITAL
WHOLESAL
E
(DPC)
CONTENT
STORE
MEDIA
ADIDAS.CO
M
RETAIL
SOCIAL
MEDIA
EMAIL
APP
STORES
CONSUMERSEARCH
ENGINES
MOBILE
APPS
DIGITAL
IN
STORE
.COM
SOCIAL
ONE-TO-
ONE
COMMS
MOBILE
SITE
TOUCHPOINTS
PLATFORMS
DATA
ECOMMERC
E
MEMBE
RSHIP
RUNTAST
IC
CRM
GAMING
CMS
CUSTOM
ER
SERVICE
KEY
CITIES

5. 28-OCT-19FOOTER / PRESENTATION NAME 5

6. 28-OCT-19FOOTER / PRESENTATION NAME 6

7. FERNANDO CORNAGO AND BENJAMIN GRIMM
PLATFORM ENGINEERING & .COM
WHERE CLOUD NATIVE
MEETS THE SPORTING
GOODS INDUSTRY

8. 28-OCT-19 8
FERNANDO CORNAGO
SR.DIRECTOR PLATFORM ENGINEERING
BENJAMIN GRIMM
SR.DIRECTOR .COM EXPERIENCE

9. 9
SOFTWARE IS
CHANGING SPORTS

10. 10
IS ADIDAS A
SOFTWARE
COMPANY?

11. SPEED @QUALITY
TOGETHER WE PLAY TO WIN
ROLE OF IT
“EXCEL OR DIE IN THE RETAIL INDUSTRY”
ACCELERATE STATE OF DEVOPS 2019

12. KEEP
C.A.L.M.S.
AND
DO
DEVOPS

13. ON-DEMAND & SELF-SERVICE
SCALABLE & ELASTIC
PAY PER USE
TRANSPARENT & MEASURABLE
OPEN / INNER SOURCE
CLOUD NATIVE PLATFORMS FOR DEVOPS

14. CHINA DIGITAL HUB
ADIDAS DIGITAL PRIORITIES
14
BUILD DIRECT
RELATIONSHIPS
AND DRIVE SALES
DIGITAL COMMERCE
ENGAGEME
NT
ENTERPRIS
E
DATA & ANALYTICS
ADVANCED ANALYTICS
DIGITAL SUPPLYCHAIN
OPERATIONS | SYSTEMS
OMNICHANNEL
E2E DIGITAL CREATIONCONSUMER ENGAGEMENT & MEMBERSHIP
RUNTASTIC INTEGRATION
INNOVATION / ACCELERATION
PROJECTS
PEOPLE
DX SERIES I CULTURE & ORGANIZATION
DIGITAL TECH FOUNDATIONS
FUTURE INFRASTRUCTURE | PLATFORM
DIGITAL BRAND CONTENT &
MEDIA

15. DIGITAL TECH FOUNDATIONS KEY OBJECTIVES
15
4 CHANGE MANAGEMENT
Provide awareness, guidance and consultancy on new technical
capabilities
2 SMARTER AND FASTER DATA USAGE
Make data easily consumable within the enterprise and beyond
1 GET CLOSER TO THE CONSUMER
Provide scalable solutions faster and in higher quality.
3 LEVERAGE EFFICIENCIES
Provide state of the art solutions to improve automation of processes

18. UP TO ALL THE ASSISTANTS
APPEAR IN THE WORLD
(00.39)

19. UP TO THE ASSISTANT
APPEAR AT HOME (00.42)

20. UP TO SHOE IS FINISH AND
DATA GENERATED (00.50)

21. UP TO BATON WITH DATA
(01.06)

22. UP TO RUNNERS IN THE
SKY (01.34)

23. UP TO MUCLED MAN
FINISHING (01.47)

24. UP TO TACKLE (02.00)

25. UP TO AUTO-
KICKER(02.11)

26. UP TO END OF RPA
(XX.XX)

27. UP TO GUY SITTING AT
HOME (XX.XX) (current 2.21)

28. UP TO GUYS RUNNING
DOWN THE CLOUDS
(XX.XX) (current 2.27)

30. DEVOPS CUP
255.000.000
lines of code
114.559 builds/
month
10.601
kubernetes pods
167.000.000
API / Streaming daily
messages
2.650
bitbucket accounts
Chaos & DevSecOps
In every critical system
116
Projects in
Global Metrics Portal
12
mentors
25
teams
220
participants
4
Jury members
0
Downtime
6 weeks ! 3 times/
day
Deployment
period
26! 0
P1 per Q
3 days ! 1 min
Cycle time
9
Months

31. DEVOPS CUP – BUSINESS VALUE
3720 min freed-up by build time
2600+ Yeezys sold in 5 seconds
Scale to 8 teams
+515% y/y up to 250 M€
CONSUMER SERVICEADIDAS APP
STORE ASSOCIATE MOBILEPRODUCT CREATION
75 common data services
30% team reduction
500k€ yearly savings
ADOPTION BY TRUST
-200 TREES / year

32. 32
HOW DOES DEVOPS
SUPPORT OUR
DIGITAL GROWTH?

33. 33
DEVOPS AS
COMPETITIVE
ADVANTAGE

34. faster time to market
faster scaling of the organization
faster excellence in operation

35. 35
DEVOPS FOR
BUSINESS
STABILITY

36. HOLIDAY PERIOD
28-Oct-19 DX Tech Talk - Digital Tech Foundations - ZARAGOZA 36

37. 37
DEVOPS FOR
SITE SPEED

38. After Before

40. 40
DEVOPS FOR
PREMIUM
EXPERIENCES

42. WHAT’S NEXT?

43. DEVOPS MATURITY INCREMENTAL INDEX
DEVOPS IS NEVER DONE
28-OCT-19
FOOTER / PRESENTATION NAME
43
CRAWL WALK RUN
REPORT
DEVOPS MATURITY FRAMEWORK
DEVELOPMENT OBSERVABILITY
ARCHIECTURE CULTURE
PRODUCT
PROCESS
DEVOPS
INCREASE
INDEX
BUSINESS
VALUE
GENERATED
REASSESSREASSESS

44. THE ASPIRING ENGINEERS
CONTINUOUS LEARNING
28-OCT-19
FOOTER / PRESENTATION NAME
44
The Techademy Initiatives What it is The Aspiring Engineers
adidas IT Career
Path
Techademy –
Navigate
The Aspiring
Initiatives
IT job roles and
their
resposnibilities
Team specific
skill library with
online learnings
Experiential
Learning
“You develop new skills” “You practice the new skills”

47. DEVOPS CUP
THE NEXT BIG THING…

48. THANK YOU!