1. Introducing ansa – The Only Solution for
Measuring & Optimizing Digital-to-Store ROI
Every Day, Everywhere
Marie Jackson, CMO
Retail Solutions, Inc.
After many months of planning and preparation we are proud to introduce ansa – our new offering
that is poised to transform how CPG brands, shopper marketers, and agencies measure and
optimize their digital marketing campaigns.
For more than a decade, RSi has built a solid reputation for helping CPG companies and their
retailer partners ensure the right product is on the right shelf when a consumer is ready to make a
purchase. With ansa, we’re providing the POS and inventory data we collect, harmonize and
cleanse daily from more than 150,000 store locations globally, and integrating it with industry leading
marketing and digital advertising platforms. The result: the only solution for measuring and
optimizing digital-to-store ROI automatically, in real-time and at an unbelievably affordable price.
RSi has already partnered with leading online ad networks to bring the power of proof to digital
marketers by making ansa a key ingredient found inside their products. Users of MaxPoint, News
America Marketing, OwnerIQ, iPinYou and Valassis Digital can now better understand campaign
effectiveness, consumer behavior and store response – what’s selling, where and why. To date,
more than 100 campaigns have used ansa, generating an average sales lift of 5 percent and
incremental in-store sales of $213,000 per retailer, per campaign.
With ansa inside your digital marketing platform, you can:
 Increase sales while minimizing out-of-stocks and wasted ad spend.
 Ensure ads are delivered to the right neighborhoods, near the right store locations and get the
product on their shelves—all at the right time.
 Use the information to better inform stocking and assortment decisions.
 Evaluate successes in real time, using that data to reallocate impressions to neighborhoods around
high-performing, shelf-ready stores.
 Gain new and valuable insights into product launch metrics such as halo effect, product
cannibalization, and category lift.
With ansa, RSi is knocking down the silos that exist between supply chain, sales and marketing and
helping transform digital marketing from a cost center to a strategic investment with a dedicated seat
at the boardroom table. Check back for more exciting product enhancements, new partnerships and
real-world ansa case studies.