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MARIAH STANLEY
UX Portfolio
Whiplash
Website
Redesign
• Redesign of my personal business website to
increase business traffic
• Problem: How can a new client more easily see
samples of the work and schedule and appointment
Identify the
User
Define the
Problem
Research Iterate
Original Site
•Improve
information
architecture
through site
mapping
•Problems
duplicate
information
Widgets
unnecessary and
distracting
Home page does
not display
examples
User searching
for info and
booking
Boarder color
distracting
Identify the User - Personas
• Jean was referred by a friend because she wants to
try lashes for the first time
• She would like to easily be able
to see what the lashes look like and
get an idea for the options
• She is not completely sure how they work so she
feels she needs to better her understanding
of what to expect and how much she may
be paying
• Being her first time in she needs to check the
address and contact info several times
• Ashley found the salon after looking through
the
internet. She has not liked the salons she has
looked at before. She is hoping to get a clear
picture of what to expect
• She is concerned about time and
accessibility so clear scheduling and location
are also important to her
Usability research
Distributed
survey to
current clients
Gain better
understanding
of their needs
Address the
usability of the
current site
Information Architecture
• Remove duplicate
information
• Placed on logical pages
• Homepage including
most sought information
Final Site map
Results
•Spotlight example gallery
Reduce users’ number of clicks
• Considering content
• Does not impede the photos
• Good for horizontal scrolling
• Allows for large/infinite gallery
Scroll icon
• Making booking faster and simpler
• First thing brought to mind
Request appointment feature
CanvasApp
• Class project to improve the usability of the canvas app
• Problem: How might a University ofWashington student
struggling in school improve their study skills to improve
their academic success?
Identify the User
Define the
Problem
Research Iterate
Identify the User - Personas
Jordan
• UW - Engineering (DTC)
• First time living independently
• Overwhelmed with schoolwork and house
chores.
• Trying to balance social and academic life
Alisha
• Finance - Business Major
• Graduating in the summer
• Overwhelmed with schoolwork and job-
searching (missing deadlines)
•Trying to balance a health, academic and
social centric lifestyle
Initial Concept
•Remove distractions by silencing
apps
Encourage focus by setting a timer
for homework
Research Findings
• Students struggle with distractions
• Not enough time spent focusing
• Difficulty completing assignments
• Easily overwhelmed
Current Apps
Affinity Mapping
•Identify key needs
•Map possible solutions
•Brainstorm motivations
Storyboard
• Identify possible scenarios
• Empathize with the user
• Brainstorm the key features
Pivot
Timer not well received in
research
Calendar and task
management more
helpful
Adjusted design of Canvas
To Do List
Improved the UI of the
Calendar feature
Assignments organized by
size and due date to
reduce pressing deadlines
Features for development
Additional features
needed in design
Add social study space
The ability to track
success
Opportunities to pair
with productive
students
Productivity visible to
professors for reference
in student
recommendation
letters
Design for
Research
• Research study aimed at the trails of misinformation on social media.
More information can be found at: https://emcomplab.com/#research
and https://www.hcde.washington.edu/research/starbird
• Evaluated the perception of information and accounts on twitter
• Presented redesigned twitter mockups to participants
• Gleaning insight to the relationship between information and decision
making
Identify the
Space
Iterate Research
IDENTIFYTHE SPACE
Brainstorm information to be presented Outline presenting information in given space
Test and revise
• Tested option with
line graph
• Revised to resemble
Twitter color
• Tested option pie
chart
• Revised color
• Added line graph for
more information
Results
•Pie chart received best review
Moved line graph to bottom
No changes toTwitter profile
info

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MS portfolio

  • 2. Whiplash Website Redesign • Redesign of my personal business website to increase business traffic • Problem: How can a new client more easily see samples of the work and schedule and appointment Identify the User Define the Problem Research Iterate
  • 3. Original Site •Improve information architecture through site mapping •Problems duplicate information Widgets unnecessary and distracting Home page does not display examples User searching for info and booking Boarder color distracting
  • 4. Identify the User - Personas • Jean was referred by a friend because she wants to try lashes for the first time • She would like to easily be able to see what the lashes look like and get an idea for the options • She is not completely sure how they work so she feels she needs to better her understanding of what to expect and how much she may be paying • Being her first time in she needs to check the address and contact info several times • Ashley found the salon after looking through the internet. She has not liked the salons she has looked at before. She is hoping to get a clear picture of what to expect • She is concerned about time and accessibility so clear scheduling and location are also important to her
  • 5. Usability research Distributed survey to current clients Gain better understanding of their needs Address the usability of the current site
  • 6. Information Architecture • Remove duplicate information • Placed on logical pages • Homepage including most sought information Final Site map
  • 7. Results •Spotlight example gallery Reduce users’ number of clicks • Considering content • Does not impede the photos • Good for horizontal scrolling • Allows for large/infinite gallery Scroll icon • Making booking faster and simpler • First thing brought to mind Request appointment feature
  • 8. CanvasApp • Class project to improve the usability of the canvas app • Problem: How might a University ofWashington student struggling in school improve their study skills to improve their academic success? Identify the User Define the Problem Research Iterate
  • 9. Identify the User - Personas Jordan • UW - Engineering (DTC) • First time living independently • Overwhelmed with schoolwork and house chores. • Trying to balance social and academic life Alisha • Finance - Business Major • Graduating in the summer • Overwhelmed with schoolwork and job- searching (missing deadlines) •Trying to balance a health, academic and social centric lifestyle
  • 10. Initial Concept •Remove distractions by silencing apps Encourage focus by setting a timer for homework
  • 11. Research Findings • Students struggle with distractions • Not enough time spent focusing • Difficulty completing assignments • Easily overwhelmed Current Apps
  • 12. Affinity Mapping •Identify key needs •Map possible solutions •Brainstorm motivations
  • 13. Storyboard • Identify possible scenarios • Empathize with the user • Brainstorm the key features
  • 14. Pivot Timer not well received in research Calendar and task management more helpful Adjusted design of Canvas To Do List Improved the UI of the Calendar feature Assignments organized by size and due date to reduce pressing deadlines
  • 15. Features for development Additional features needed in design Add social study space The ability to track success Opportunities to pair with productive students Productivity visible to professors for reference in student recommendation letters
  • 16. Design for Research • Research study aimed at the trails of misinformation on social media. More information can be found at: https://emcomplab.com/#research and https://www.hcde.washington.edu/research/starbird • Evaluated the perception of information and accounts on twitter • Presented redesigned twitter mockups to participants • Gleaning insight to the relationship between information and decision making Identify the Space Iterate Research
  • 17. IDENTIFYTHE SPACE Brainstorm information to be presented Outline presenting information in given space
  • 18. Test and revise • Tested option with line graph • Revised to resemble Twitter color • Tested option pie chart • Revised color • Added line graph for more information
  • 19. Results •Pie chart received best review Moved line graph to bottom No changes toTwitter profile info