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Ogilvy one lacta
1.
Lacta on Facebook A
case study by OgilvyOne Athens November 2010
2.
2 How Lacta got
to have 230.000 fans on Facebook.
3.
3 We started with
a great product!
4.
4 We found a
community. Didn’t start a new one.
5.
5 We asked the
biggest one, to join us.
6.
6 And then we
listened…
7.
7 …and searched some
more.
8.
8 We then created
an integrated campaign…
9.
9 ...and a Facebook
app based on our key insight.
10.
10 Love in Action,
for everyone to see…
11.
11 ...with a Facebook
wall post & a photo upload.
12.
12 Results
13.
13 From 87.000 to
230.000 fans in 2 months!
14.
14 Great interaction &
210.000 virtual Lactas
15.
15 A true viral
campaign!
16.
16 To be continued…
17.
17 Thank you! panos.sambrakos@ogilvy.com
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