Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Template
1. Building a Mutually Rewarding
Partnership
[Your Company Name]’s Commitment
to Delivering Unequaled Value to
[Client Name]
(Replace with
client logo)
2. Our Value Proposition
[Client Name] will be able to [improve
what, for whom, and by how much] as a
result of [describe your organization’s core
competency or solution strategy].
3. Our Commitment
Mutual trust and respect
Delivering measurable value
Understanding and quickly resolving challenges
Minimizing risk and lost opportunity
Positioning [Client Name] for improved
growth, efficiency, and customer satisfaction
Our partnership with [Client Name] will be driven by:
4. Your Business Needs
Improved speed to market to retain industry leadership
position
Improved overall customer satisfaction (demonstrated
by repurchase intention and referrals)
Reduction of unnecessary costs while improving quality
of services delivered
While working closely with [Client Name], we have
identified the following business needs, which we will
carefully address:
5. Your Pain Chain
CEO
Eroding shareholder value
• Profits down, cash flow tight
• Not meeting business goals
CFO
Profits down, cash flow tight
• Costs are up (despite cutbacks)
• Not meeting financial goals
COO
Not meeting business goals
• Operating costs continue to rise
• Productivity, quality are stagnant
CIO
IT not aligned with business
• Cannot meet demand for IT
• Quality control, staffing issues
Our solutions seek to minimize the pain felt throughout
[Client Name]’s organization.
6. Leveraging Our Core Competency
World-class financial analysis software
Business consulting and process improvement expertise
Highly trained systems integration team
Measurement of quantifiable benefits
As a leader in [field], [Company Name] can fully
leverage its knowledge, expertise, and people in the
following areas:
7. Solutions That Deliver Value
Timely implementation of financial analysis system
Full integration with existing business systems
Streamlining of core financial and business processes
Hands-on training and mentoring of system users
[Company Name] offers a variety of business solutions
that can be customized to address specific customer
needs:
8. A Proven Methodology
Our ability to deliver consistent, reliable solutions is
based on a time-proven methodology that places
customer needs above all other considerations:
Phase 1
Describe
[Company Name] Solution Methodology
Phase 2
Describe
Phase 3
Describe
Phase 4
Describe
Phase 5
Describe
9. Measurable Benefits
Our solution will be fully implemented within 4
months, including all staff training
Streamlined customer, sales, and service processes will
improve efficiency by at least 10% within the first 6
months of implementation
Time to market will be reduced from 8 to 6 weeks
Average time to close new sales will be reduced from 6
to 4 weeks, and sales costs will be reduced by at least
10% within the first 6 months
The key to any partnership is delivering real business
value. The following customer benefits will drive our
priorities and solution strategies:
10. Next Steps
Complete systems analysis by Aug. 31
Define new business processes by Sept. 15
Install financial analysis system by Oct. 15
Complete staff training by Nov. 20
Begin transition to new system by Jan. 1
After validating your business needs and
priorities, we will ensure that our business objectives
align with your needs. From this perspective, we will
propose cost-effective solutions that deliver
measurable value to you and your end customers.