The perfected audience member (info from www.uktribes.com)

1. The Perfect Audience Member
By Maria Araba

2.  My perfect audience member would have to be in
the mix of the LEADING EDGE Tribe, the URBAN
Tribe and the ASPIRANTS Tribe.

3. What’s their music type?
 This audience member listens to an interesting
variety of music genres but their preferences are
f the likes of artists like Rihanna, Drake, Logik,
Stormzy etc. But they also enjoy festivals as
listen to people like Bastille, Chase & Status and
many others alike.

4. What do they like to watch?
 They enjoy watching more movies than TV Shows such
as thrilling dramas and action films. Some examples
include The Girl with the Dragon Tattoo(2011), The
Matrix(1999), Mad Max: Fury Road(2015). But the shows
that they are interested in are How to Get Away with
Murder(2014) and The Five(2016).

5. Why are they a Mix?
 New Casuals are football mad lads with a love of
underground club music and understated fashion – but will
move to the next thing once it becomes predictable…
 Scenesters - Replacing the recently demoted Hipsters. The
scenesters encapsulate everything that Hipsterdom has failed
to in recent years. Setting themselves apart by creating new
trends by co-opting fashion and music from across the Tribal
map and blending it with their own individual attitudes. Ever
difficult to pin down, they move at lightning speed through
youth culture – moving onto what’s ‘next’ before it has a
chance to become ‘now’.
 Stylers hold strong on the UK Tribes map Still representing
status and style, it’s about partying, looking good and staying
ahead of cool. Innately cool and stylish, the rising influence of
Urban fashion and music have made them a hugely
aspirational Tribe for youth today. As luxe sportswear and
Urban high fashion has hit the Aspirants, more young people
than ever before are looking like a Styler and aspiring to their
luxury lifestyle.

6. By giving my audience member a mix of these three
tribes, they will be interested in a variety of things in
music, film, art and many more. I would want my
audience member to be well-rounded member so that
their thoughts on topics are not just centred around a
specific opinion.