SlideShare a Scribd company logo
1 of 12
Ford Mustang Magic – How It All Began May 17, 2010
Reminiscence...  Ford Motor Company has sold well over 10 million Mustangs in the past 46 years and created: 100 million more memories of youthful indulgence, magical first dates unforgettable Friday night cruises.  ,[object Object],[object Object]
Iacocca joined the Ford organization in 1946 Although trained as an engineer, he soon realized his personal passion and future was in sales. Iacocca spent years as a field manager helping dealers promote and sell some of Ford’s most undesirable products.
“56 for $56” In 1956, his “56 for $56” campaign, advertising that buyers could purchase a new 1956 Ford for only $56 per month, caught the attention of senior management. Robert McNamara, then vice president of Ford Division, summoned him to Detroit. Once there, Iacocca’s sales savvy soon helped him lap everyone else on the executive fast track. In 1960, Ford chairman Henry Ford II promoted him to Vice President and General Manager of the Ford Division.
Back Seat In A Sports Car? Iacocca had long thought that putting a back seat in a sports car would be a great idea. He reasoned that a well-styled, fun-to-drive compact car would appeal to America’s growing number of Baby Boomers.
World War II Inspired After a number of presentations to Ford board members, the first prototype 1962 Mustang I was produced. It was a mid-engine two-seat roadster, named after the legendary World War II P-51 Mustang fighter plane. On October 7th 1962, race driver Dan Gurney drove the Mustang I prototype over the U. S. Grand Prix course at Watkins Glen, New York.
A Practical Sports Car? Iacocca, however, wanted a more practical vehicle, one that would be cheap to produce and generate volume sales. Based on his time in the field as a Ford district manager, he knew its ultimate success would depend on three things:  great styling, strong performance and a low price.
1964 ½ Mustang Is Born After countless re-designs, the 1964 ½ Mustang emerged. The chassis, suspension and drive train components were taken from the Ford Falcon, but the finished vehicle featured a long sweeping hood, full-wheel cutouts, a functional rear seat and high-mounted grill with a free-spirited Mustang as its centerpiece. Multiple extra-cost options gave the buyer an opportunity to customize their Mustang and also generate generous extra profits for Ford.
Cougar...Thunderbird...T-5? Automotive legend has it that other names considered for the first Mustang included the Cougar, Thunderbird II, T-Bird II, Torino, Turino and T-5. Ford executives agreed that the name Mustang was a perfect fit for the low slung, dramatically styled vehicle, but they objected to an image of a World War II fighter plane as the logo.
...And The Rest Is History After months of debate, it was decided that the image of the galloping horse best represented the free spirit of the car and its intended buyers. To further drive home the message, the galloping horse on the Mustang logo is shown running the opposite way that trained racehorses run around a track.
About We are a Union Pacific Company  Trusted name & leader in transportation Delivering over 6 million cars annually We deliver autos nationwide Speedy truck delivery Economical and green rail options We make it easy to ship cars! Easy-to-use, no hassle, online  www.shipcarsnow.com One call, we do it all  1-866-207-3360
Ford Mustang Magic – How It All Began

More Related Content

What's hot

The History of the Mustang
The History of the MustangThe History of the Mustang
The History of the MustangCraig Brumfield
 
Michael savage new canaan
Michael savage new canaanMichael savage new canaan
Michael savage new canaanMikeSavage36
 
2011 Sol Vehicles
2011 Sol Vehicles2011 Sol Vehicles
2011 Sol VehiclesFulhamPrep
 
история Ford escort-europe
история Ford escort-europeистория Ford escort-europe
история Ford escort-europerukford
 
Expensive, Fast Cars: The Most Expensive Sports Racing Cars Ever Sold at Auction
Expensive, Fast Cars: The Most Expensive Sports Racing Cars Ever Sold at AuctionExpensive, Fast Cars: The Most Expensive Sports Racing Cars Ever Sold at Auction
Expensive, Fast Cars: The Most Expensive Sports Racing Cars Ever Sold at AuctionIan Whittock
 
It315 project
It315 projectIt315 project
It315 projectevs081993
 
Motorsports Quiz - Answers
Motorsports Quiz - AnswersMotorsports Quiz - Answers
Motorsports Quiz - AnswersRithwik K
 
Entrepreneurs: Henry Ford
Entrepreneurs: Henry FordEntrepreneurs: Henry Ford
Entrepreneurs: Henry Fordvanwalker
 

What's hot (16)

Entrepreneur henry ford
Entrepreneur henry fordEntrepreneur henry ford
Entrepreneur henry ford
 
Ford
FordFord
Ford
 
Automotive nostalgia
Automotive nostalgiaAutomotive nostalgia
Automotive nostalgia
 
Car Few Quiz
Car Few QuizCar Few Quiz
Car Few Quiz
 
The History of the Mustang
The History of the MustangThe History of the Mustang
The History of the Mustang
 
Savage new canaan
Savage new canaanSavage new canaan
Savage new canaan
 
Michael savage new canaan
Michael savage new canaanMichael savage new canaan
Michael savage new canaan
 
2011 Sol Vehicles
2011 Sol Vehicles2011 Sol Vehicles
2011 Sol Vehicles
 
история Ford escort-europe
история Ford escort-europeистория Ford escort-europe
история Ford escort-europe
 
Expensive, Fast Cars: The Most Expensive Sports Racing Cars Ever Sold at Auction
Expensive, Fast Cars: The Most Expensive Sports Racing Cars Ever Sold at AuctionExpensive, Fast Cars: The Most Expensive Sports Racing Cars Ever Sold at Auction
Expensive, Fast Cars: The Most Expensive Sports Racing Cars Ever Sold at Auction
 
It315 project
It315 projectIt315 project
It315 project
 
Henry ford
Henry fordHenry ford
Henry ford
 
Henry ford
Henry fordHenry ford
Henry ford
 
Motorsports Quiz - Answers
Motorsports Quiz - AnswersMotorsports Quiz - Answers
Motorsports Quiz - Answers
 
The Ford Mustang
The Ford MustangThe Ford Mustang
The Ford Mustang
 
Entrepreneurs: Henry Ford
Entrepreneurs: Henry FordEntrepreneurs: Henry Ford
Entrepreneurs: Henry Ford
 

Similar to Ford Mustang Magic – How It All Began

Similar to Ford Mustang Magic – How It All Began (19)

Mustang Turns 50
Mustang Turns 50Mustang Turns 50
Mustang Turns 50
 
HISTORIA DEL AUTOMOVILISMO
HISTORIA DEL AUTOMOVILISMOHISTORIA DEL AUTOMOVILISMO
HISTORIA DEL AUTOMOVILISMO
 
History of the_ford_suv
History of the_ford_suvHistory of the_ford_suv
History of the_ford_suv
 
Lee Iacocca
Lee IacoccaLee Iacocca
Lee Iacocca
 
Savage New Canaan
Savage New CanaanSavage New Canaan
Savage New Canaan
 
Mike Savage New Canaan
Mike Savage New CanaanMike Savage New Canaan
Mike Savage New Canaan
 
Ford
FordFord
Ford
 
C20cford (1)
C20cford (1)C20cford (1)
C20cford (1)
 
The Beginning of the Chevrolet Camaro
The Beginning of the Chevrolet Camaro The Beginning of the Chevrolet Camaro
The Beginning of the Chevrolet Camaro
 
Henry Ford
Henry FordHenry Ford
Henry Ford
 
Power point mustang
Power point mustangPower point mustang
Power point mustang
 
Mustang history.pptx
Mustang history.pptxMustang history.pptx
Mustang history.pptx
 
The ford figo case study
The ford figo case studyThe ford figo case study
The ford figo case study
 
Ken miles: THE UNTOLD RACING HERO
Ken miles: THE UNTOLD RACING HEROKen miles: THE UNTOLD RACING HERO
Ken miles: THE UNTOLD RACING HERO
 
Top 15 Cars that Oozes With Grandeur
Top 15 Cars that Oozes With GrandeurTop 15 Cars that Oozes With Grandeur
Top 15 Cars that Oozes With Grandeur
 
Henry Ford
Henry FordHenry Ford
Henry Ford
 
Henry Ford
Henry FordHenry Ford
Henry Ford
 
Techwiz2k15
Techwiz2k15Techwiz2k15
Techwiz2k15
 
Ford motor company Making the first contact
Ford motor company  Making the first contactFord motor company  Making the first contact
Ford motor company Making the first contact
 

More from Ship Cars Now

More Than 100 Years of Innovative Auto Transport by Rail
More Than 100 Years of Innovative Auto Transport by Rail More Than 100 Years of Innovative Auto Transport by Rail
More Than 100 Years of Innovative Auto Transport by Rail Ship Cars Now
 
The Beginning of Two Auto Auction Giants
The Beginning of Two Auto Auction GiantsThe Beginning of Two Auto Auction Giants
The Beginning of Two Auto Auction GiantsShip Cars Now
 
History of auto auction pioneers
History of auto auction pioneersHistory of auto auction pioneers
History of auto auction pioneersShip Cars Now
 
Chevy Camaro. The Rise of the Z/28
Chevy Camaro. The Rise of the Z/28 Chevy Camaro. The Rise of the Z/28
Chevy Camaro. The Rise of the Z/28 Ship Cars Now
 
Chevy Camaro. A Small, Vicious Animal that Eats Mustangs
Chevy Camaro. A Small, Vicious Animal that Eats Mustangs Chevy Camaro. A Small, Vicious Animal that Eats Mustangs
Chevy Camaro. A Small, Vicious Animal that Eats Mustangs Ship Cars Now
 
Ship Cars Now Joins U S Epa Smart Way Transport® Partnership
Ship Cars Now Joins U S  Epa Smart Way Transport® PartnershipShip Cars Now Joins U S  Epa Smart Way Transport® Partnership
Ship Cars Now Joins U S Epa Smart Way Transport® PartnershipShip Cars Now
 

More from Ship Cars Now (6)

More Than 100 Years of Innovative Auto Transport by Rail
More Than 100 Years of Innovative Auto Transport by Rail More Than 100 Years of Innovative Auto Transport by Rail
More Than 100 Years of Innovative Auto Transport by Rail
 
The Beginning of Two Auto Auction Giants
The Beginning of Two Auto Auction GiantsThe Beginning of Two Auto Auction Giants
The Beginning of Two Auto Auction Giants
 
History of auto auction pioneers
History of auto auction pioneersHistory of auto auction pioneers
History of auto auction pioneers
 
Chevy Camaro. The Rise of the Z/28
Chevy Camaro. The Rise of the Z/28 Chevy Camaro. The Rise of the Z/28
Chevy Camaro. The Rise of the Z/28
 
Chevy Camaro. A Small, Vicious Animal that Eats Mustangs
Chevy Camaro. A Small, Vicious Animal that Eats Mustangs Chevy Camaro. A Small, Vicious Animal that Eats Mustangs
Chevy Camaro. A Small, Vicious Animal that Eats Mustangs
 
Ship Cars Now Joins U S Epa Smart Way Transport® Partnership
Ship Cars Now Joins U S  Epa Smart Way Transport® PartnershipShip Cars Now Joins U S  Epa Smart Way Transport® Partnership
Ship Cars Now Joins U S Epa Smart Way Transport® Partnership
 

Recently uploaded

-The-Present-Simple-Tense.pdf english hh
-The-Present-Simple-Tense.pdf english hh-The-Present-Simple-Tense.pdf english hh
-The-Present-Simple-Tense.pdf english hhmhamadhawlery16
 
(办理原版一样)Flinders毕业证弗林德斯大学毕业证学位证留信学历认证成绩单补办
(办理原版一样)Flinders毕业证弗林德斯大学毕业证学位证留信学历认证成绩单补办(办理原版一样)Flinders毕业证弗林德斯大学毕业证学位证留信学历认证成绩单补办
(办理原版一样)Flinders毕业证弗林德斯大学毕业证学位证留信学历认证成绩单补办fqiuho152
 
原版1:1定制中央昆士兰大学毕业证(CQU毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制中央昆士兰大学毕业证(CQU毕业证)#文凭成绩单#真实留信学历认证永久存档原版1:1定制中央昆士兰大学毕业证(CQU毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制中央昆士兰大学毕业证(CQU毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 
call girls in G.T.B. Nagar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in  G.T.B. Nagar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in  G.T.B. Nagar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in G.T.B. Nagar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
如何办理(UC毕业证书)堪培拉大学毕业证毕业证成绩单原版一比一
如何办理(UC毕业证书)堪培拉大学毕业证毕业证成绩单原版一比一如何办理(UC毕业证书)堪培拉大学毕业证毕业证成绩单原版一比一
如何办理(UC毕业证书)堪培拉大学毕业证毕业证成绩单原版一比一fjjwgk
 
定制(Plymouth文凭证书)普利茅斯大学毕业证毕业证成绩单学历认证原版一比一
定制(Plymouth文凭证书)普利茅斯大学毕业证毕业证成绩单学历认证原版一比一定制(Plymouth文凭证书)普利茅斯大学毕业证毕业证成绩单学历认证原版一比一
定制(Plymouth文凭证书)普利茅斯大学毕业证毕业证成绩单学历认证原版一比一fhhkjh
 
Equity & Freight Electrification by Jose Miguel Acosta Cordova
Equity & Freight Electrification by Jose Miguel Acosta CordovaEquity & Freight Electrification by Jose Miguel Acosta Cordova
Equity & Freight Electrification by Jose Miguel Acosta CordovaForth
 
Call Girls Vastrapur 7397865700 Ridhima Hire Me Full Night
Call Girls Vastrapur 7397865700 Ridhima Hire Me Full NightCall Girls Vastrapur 7397865700 Ridhima Hire Me Full Night
Call Girls Vastrapur 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 
( Best ) Genuine Call Girls In Mandi House =DELHI-| 8377087607
( Best ) Genuine Call Girls In Mandi House =DELHI-| 8377087607( Best ) Genuine Call Girls In Mandi House =DELHI-| 8377087607
( Best ) Genuine Call Girls In Mandi House =DELHI-| 8377087607dollysharma2066
 
suspensionretardersystem-220726153321-060937ae.pptx
suspensionretardersystem-220726153321-060937ae.pptxsuspensionretardersystem-220726153321-060937ae.pptx
suspensionretardersystem-220726153321-060937ae.pptxbasant11731
 
如何办理(UQ毕业证书)昆士兰大学毕业证毕业证成绩单原版一比一
如何办理(UQ毕业证书)昆士兰大学毕业证毕业证成绩单原版一比一如何办理(UQ毕业证书)昆士兰大学毕业证毕业证成绩单原版一比一
如何办理(UQ毕业证书)昆士兰大学毕业证毕业证成绩单原版一比一hnfusn
 
UNIT-IV-STEERING, BRAKES AND SUSPENSION SYSTEMS.pptx
UNIT-IV-STEERING, BRAKES AND SUSPENSION SYSTEMS.pptxUNIT-IV-STEERING, BRAKES AND SUSPENSION SYSTEMS.pptx
UNIT-IV-STEERING, BRAKES AND SUSPENSION SYSTEMS.pptxDineshKumar4165
 
Digamma / CertiCon Company Presentation
Digamma / CertiCon Company  PresentationDigamma / CertiCon Company  Presentation
Digamma / CertiCon Company PresentationMihajloManjak
 
What Could Cause A VW Tiguan's Radiator Fan To Stop Working
What Could Cause A VW Tiguan's Radiator Fan To Stop WorkingWhat Could Cause A VW Tiguan's Radiator Fan To Stop Working
What Could Cause A VW Tiguan's Radiator Fan To Stop WorkingEscondido German Auto
 
办理克莱姆森大学毕业证成绩单|购买美国文凭证书
办理克莱姆森大学毕业证成绩单|购买美国文凭证书办理克莱姆森大学毕业证成绩单|购买美国文凭证书
办理克莱姆森大学毕业证成绩单|购买美国文凭证书zdzoqco
 
办理(PITT毕业证书)美国匹兹堡大学毕业证成绩单原版一比一
办理(PITT毕业证书)美国匹兹堡大学毕业证成绩单原版一比一办理(PITT毕业证书)美国匹兹堡大学毕业证成绩单原版一比一
办理(PITT毕业证书)美国匹兹堡大学毕业证成绩单原版一比一F La
 
2.2 CLSS hydraulic Pumps on komatsu pc200 series
2.2 CLSS hydraulic Pumps on komatsu pc200 series2.2 CLSS hydraulic Pumps on komatsu pc200 series
2.2 CLSS hydraulic Pumps on komatsu pc200 seriesdatazaky
 
Digamma - CertiCon Team Skills and Qualifications
Digamma - CertiCon Team Skills and QualificationsDigamma - CertiCon Team Skills and Qualifications
Digamma - CertiCon Team Skills and QualificationsMihajloManjak
 
UNOSAFE ELEVATOR PRIVATE LTD BANGALORE BROUCHER
UNOSAFE ELEVATOR PRIVATE LTD BANGALORE BROUCHERUNOSAFE ELEVATOR PRIVATE LTD BANGALORE BROUCHER
UNOSAFE ELEVATOR PRIVATE LTD BANGALORE BROUCHERunosafeads
 

Recently uploaded (20)

-The-Present-Simple-Tense.pdf english hh
-The-Present-Simple-Tense.pdf english hh-The-Present-Simple-Tense.pdf english hh
-The-Present-Simple-Tense.pdf english hh
 
(办理原版一样)Flinders毕业证弗林德斯大学毕业证学位证留信学历认证成绩单补办
(办理原版一样)Flinders毕业证弗林德斯大学毕业证学位证留信学历认证成绩单补办(办理原版一样)Flinders毕业证弗林德斯大学毕业证学位证留信学历认证成绩单补办
(办理原版一样)Flinders毕业证弗林德斯大学毕业证学位证留信学历认证成绩单补办
 
原版1:1定制中央昆士兰大学毕业证(CQU毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制中央昆士兰大学毕业证(CQU毕业证)#文凭成绩单#真实留信学历认证永久存档原版1:1定制中央昆士兰大学毕业证(CQU毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制中央昆士兰大学毕业证(CQU毕业证)#文凭成绩单#真实留信学历认证永久存档
 
call girls in G.T.B. Nagar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in  G.T.B. Nagar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in  G.T.B. Nagar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in G.T.B. Nagar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
如何办理(UC毕业证书)堪培拉大学毕业证毕业证成绩单原版一比一
如何办理(UC毕业证书)堪培拉大学毕业证毕业证成绩单原版一比一如何办理(UC毕业证书)堪培拉大学毕业证毕业证成绩单原版一比一
如何办理(UC毕业证书)堪培拉大学毕业证毕业证成绩单原版一比一
 
定制(Plymouth文凭证书)普利茅斯大学毕业证毕业证成绩单学历认证原版一比一
定制(Plymouth文凭证书)普利茅斯大学毕业证毕业证成绩单学历认证原版一比一定制(Plymouth文凭证书)普利茅斯大学毕业证毕业证成绩单学历认证原版一比一
定制(Plymouth文凭证书)普利茅斯大学毕业证毕业证成绩单学历认证原版一比一
 
Equity & Freight Electrification by Jose Miguel Acosta Cordova
Equity & Freight Electrification by Jose Miguel Acosta CordovaEquity & Freight Electrification by Jose Miguel Acosta Cordova
Equity & Freight Electrification by Jose Miguel Acosta Cordova
 
Call Girls Vastrapur 7397865700 Ridhima Hire Me Full Night
Call Girls Vastrapur 7397865700 Ridhima Hire Me Full NightCall Girls Vastrapur 7397865700 Ridhima Hire Me Full Night
Call Girls Vastrapur 7397865700 Ridhima Hire Me Full Night
 
( Best ) Genuine Call Girls In Mandi House =DELHI-| 8377087607
( Best ) Genuine Call Girls In Mandi House =DELHI-| 8377087607( Best ) Genuine Call Girls In Mandi House =DELHI-| 8377087607
( Best ) Genuine Call Girls In Mandi House =DELHI-| 8377087607
 
suspensionretardersystem-220726153321-060937ae.pptx
suspensionretardersystem-220726153321-060937ae.pptxsuspensionretardersystem-220726153321-060937ae.pptx
suspensionretardersystem-220726153321-060937ae.pptx
 
如何办理(UQ毕业证书)昆士兰大学毕业证毕业证成绩单原版一比一
如何办理(UQ毕业证书)昆士兰大学毕业证毕业证成绩单原版一比一如何办理(UQ毕业证书)昆士兰大学毕业证毕业证成绩单原版一比一
如何办理(UQ毕业证书)昆士兰大学毕业证毕业证成绩单原版一比一
 
UNIT-IV-STEERING, BRAKES AND SUSPENSION SYSTEMS.pptx
UNIT-IV-STEERING, BRAKES AND SUSPENSION SYSTEMS.pptxUNIT-IV-STEERING, BRAKES AND SUSPENSION SYSTEMS.pptx
UNIT-IV-STEERING, BRAKES AND SUSPENSION SYSTEMS.pptx
 
Digamma / CertiCon Company Presentation
Digamma / CertiCon Company  PresentationDigamma / CertiCon Company  Presentation
Digamma / CertiCon Company Presentation
 
What Could Cause A VW Tiguan's Radiator Fan To Stop Working
What Could Cause A VW Tiguan's Radiator Fan To Stop WorkingWhat Could Cause A VW Tiguan's Radiator Fan To Stop Working
What Could Cause A VW Tiguan's Radiator Fan To Stop Working
 
办理克莱姆森大学毕业证成绩单|购买美国文凭证书
办理克莱姆森大学毕业证成绩单|购买美国文凭证书办理克莱姆森大学毕业证成绩单|购买美国文凭证书
办理克莱姆森大学毕业证成绩单|购买美国文凭证书
 
办理(PITT毕业证书)美国匹兹堡大学毕业证成绩单原版一比一
办理(PITT毕业证书)美国匹兹堡大学毕业证成绩单原版一比一办理(PITT毕业证书)美国匹兹堡大学毕业证成绩单原版一比一
办理(PITT毕业证书)美国匹兹堡大学毕业证成绩单原版一比一
 
2.2 CLSS hydraulic Pumps on komatsu pc200 series
2.2 CLSS hydraulic Pumps on komatsu pc200 series2.2 CLSS hydraulic Pumps on komatsu pc200 series
2.2 CLSS hydraulic Pumps on komatsu pc200 series
 
sauth delhi call girls in Connaught Place🔝 9953056974 🔝 escort Service
sauth delhi call girls in  Connaught Place🔝 9953056974 🔝 escort Servicesauth delhi call girls in  Connaught Place🔝 9953056974 🔝 escort Service
sauth delhi call girls in Connaught Place🔝 9953056974 🔝 escort Service
 
Digamma - CertiCon Team Skills and Qualifications
Digamma - CertiCon Team Skills and QualificationsDigamma - CertiCon Team Skills and Qualifications
Digamma - CertiCon Team Skills and Qualifications
 
UNOSAFE ELEVATOR PRIVATE LTD BANGALORE BROUCHER
UNOSAFE ELEVATOR PRIVATE LTD BANGALORE BROUCHERUNOSAFE ELEVATOR PRIVATE LTD BANGALORE BROUCHER
UNOSAFE ELEVATOR PRIVATE LTD BANGALORE BROUCHER
 

Ford Mustang Magic – How It All Began

  • 1. Ford Mustang Magic – How It All Began May 17, 2010
  • 2.
  • 3. Iacocca joined the Ford organization in 1946 Although trained as an engineer, he soon realized his personal passion and future was in sales. Iacocca spent years as a field manager helping dealers promote and sell some of Ford’s most undesirable products.
  • 4. “56 for $56” In 1956, his “56 for $56” campaign, advertising that buyers could purchase a new 1956 Ford for only $56 per month, caught the attention of senior management. Robert McNamara, then vice president of Ford Division, summoned him to Detroit. Once there, Iacocca’s sales savvy soon helped him lap everyone else on the executive fast track. In 1960, Ford chairman Henry Ford II promoted him to Vice President and General Manager of the Ford Division.
  • 5. Back Seat In A Sports Car? Iacocca had long thought that putting a back seat in a sports car would be a great idea. He reasoned that a well-styled, fun-to-drive compact car would appeal to America’s growing number of Baby Boomers.
  • 6. World War II Inspired After a number of presentations to Ford board members, the first prototype 1962 Mustang I was produced. It was a mid-engine two-seat roadster, named after the legendary World War II P-51 Mustang fighter plane. On October 7th 1962, race driver Dan Gurney drove the Mustang I prototype over the U. S. Grand Prix course at Watkins Glen, New York.
  • 7. A Practical Sports Car? Iacocca, however, wanted a more practical vehicle, one that would be cheap to produce and generate volume sales. Based on his time in the field as a Ford district manager, he knew its ultimate success would depend on three things: great styling, strong performance and a low price.
  • 8. 1964 ½ Mustang Is Born After countless re-designs, the 1964 ½ Mustang emerged. The chassis, suspension and drive train components were taken from the Ford Falcon, but the finished vehicle featured a long sweeping hood, full-wheel cutouts, a functional rear seat and high-mounted grill with a free-spirited Mustang as its centerpiece. Multiple extra-cost options gave the buyer an opportunity to customize their Mustang and also generate generous extra profits for Ford.
  • 9. Cougar...Thunderbird...T-5? Automotive legend has it that other names considered for the first Mustang included the Cougar, Thunderbird II, T-Bird II, Torino, Turino and T-5. Ford executives agreed that the name Mustang was a perfect fit for the low slung, dramatically styled vehicle, but they objected to an image of a World War II fighter plane as the logo.
  • 10. ...And The Rest Is History After months of debate, it was decided that the image of the galloping horse best represented the free spirit of the car and its intended buyers. To further drive home the message, the galloping horse on the Mustang logo is shown running the opposite way that trained racehorses run around a track.
  • 11. About We are a Union Pacific Company Trusted name & leader in transportation Delivering over 6 million cars annually We deliver autos nationwide Speedy truck delivery Economical and green rail options We make it easy to ship cars! Easy-to-use, no hassle, online www.shipcarsnow.com One call, we do it all 1-866-207-3360