Phil Campbell worked as an architect before moving into game design. His work designing LegoLand using 3D software led him to transition into the gaming industry. He is best known for his work on the popular Tomb Raider franchise and titles like James Bond and The Godfather. As creative director, he emphasized teamwork and letting people play to their strengths. His work on Heavy Rain helped popularize branching narrative games. He has had a significant influence on the game industry and interactive design field.