3. overview
Founded in 2009
Founders: Travis kalanick, Garrett camp
headquartered in San Francisco, California, United States
Uber- topmost or super
operating in 633 cities worldwide
Network orchestrator, connecting passengers with drivers through a
phone application
Different offering : determined on comfort, time , user experience , options
and convenience
4. Customer segment
By need.
I want a luxury ride( uber black )
I want a ride ( uberx, ubertaxi)
I want to share the ride to reduce cost ( uber pool )
I want a scheduled ride ( taxi )
I want a constant good user experience ( uber )
5. Targeted customer segments
Uber pool – non working group e.g. student or young adults
Uber X – e.g. working adults, people in rush
Uber taxi – e.g. the usual taxi passenger
Uber black – e.g. professionals
6. Self-driving car research
On December 14, 2016, Uber began using self-driving Volvo XC90 SUVs in its
hometown of San Francisco
Helicopter service
In July 2014, Uber partnered with Blade to offer helicopter rides
In 2016, the company partnered with Airbus for a one-month trial of
"UberCopter",
Mapping technology
In November 2015, Uber signed a global partnership deal with Dutch satellite
navigation company TomTom to provide maps and traffic data for the Uber
driver app