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A PRESENTATION BY
MANOJ VERMA
Presentation outline
 Company overview
 Business model
 Challenges
 Competitors
 Future plans
overview
 Founded in 2009
 Founders: Travis kalanick, Garrett camp
 headquartered in San Francisco, California, United States
 Uber- topmost or super
 operating in 633 cities worldwide
 Network orchestrator, connecting passengers with drivers through a
phone application
 Different offering : determined on comfort, time , user experience , options
and convenience
Customer segment
 By need.
 I want a luxury ride( uber black )
 I want a ride ( uberx, ubertaxi)
 I want to share the ride to reduce cost ( uber pool )
 I want a scheduled ride ( taxi )
 I want a constant good user experience ( uber )
Targeted customer segments
 Uber pool – non working group e.g. student or young adults
 Uber X – e.g. working adults, people in rush
 Uber taxi – e.g. the usual taxi passenger
 Uber black – e.g. professionals
 Self-driving car research
 On December 14, 2016, Uber began using self-driving Volvo XC90 SUVs in its
hometown of San Francisco
 Helicopter service
 In July 2014, Uber partnered with Blade to offer helicopter rides
 In 2016, the company partnered with Airbus for a one-month trial of
"UberCopter",
 Mapping technology
 In November 2015, Uber signed a global partnership deal with Dutch satellite
navigation company TomTom to provide maps and traffic data for the Uber
driver app
Order processing
Uber
Uber
Uber
Uber
Uber

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Uber

  • 2. Presentation outline  Company overview  Business model  Challenges  Competitors  Future plans
  • 3. overview  Founded in 2009  Founders: Travis kalanick, Garrett camp  headquartered in San Francisco, California, United States  Uber- topmost or super  operating in 633 cities worldwide  Network orchestrator, connecting passengers with drivers through a phone application  Different offering : determined on comfort, time , user experience , options and convenience
  • 4. Customer segment  By need.  I want a luxury ride( uber black )  I want a ride ( uberx, ubertaxi)  I want to share the ride to reduce cost ( uber pool )  I want a scheduled ride ( taxi )  I want a constant good user experience ( uber )
  • 5. Targeted customer segments  Uber pool – non working group e.g. student or young adults  Uber X – e.g. working adults, people in rush  Uber taxi – e.g. the usual taxi passenger  Uber black – e.g. professionals
  • 6.  Self-driving car research  On December 14, 2016, Uber began using self-driving Volvo XC90 SUVs in its hometown of San Francisco  Helicopter service  In July 2014, Uber partnered with Blade to offer helicopter rides  In 2016, the company partnered with Airbus for a one-month trial of "UberCopter",  Mapping technology  In November 2015, Uber signed a global partnership deal with Dutch satellite navigation company TomTom to provide maps and traffic data for the Uber driver app