This document describes the mission and work of VAITARNA, an organization founded by Dr. Manjula Jagatramka to promote handicrafts through vocational training, skill development, and entrepreneurship. VAITARNA aims to help artisans improve their lives and livelihoods by producing and selling culturally sensitive, economically sustainable products and services. It focuses on training, marketing support, awareness creation, and empowering marginalized communities. Some of VAITARNA's activities include training women in tailoring, embroidery, batik, kantha work and other crafts, organizing exhibitions, and helping artisans access domestic and international markets.

2. “Promoting
Handcrafted Products through
Income Generation,
Vocational Skill Training &
Entrepreneurship Development”
Dr Manjula Jagatramka
Founder Director
VAITARNA

4. Home Science
Textiles & Clothing
Para-Legal & Women’s Rights
Comp.Aided Textile Designing
Electronic Content Dev.& Mgt.
Journalism & Mass Comm.
Women in Political Governance

5. Women’s Studies
Human Rights (UDHR)
VSO / NGO Management
Environment Management
Entrepreneurship Development
Resource Mobilization & Mgt.
Ethical Management & CSR

6. Regular Classes at Home

7. Media Support
Indian Express

8. Entrepreneurship Development
Workshop

9. Entrepreneurship Development
Centre

10. IGA Workshop

11. 1992 : Started working with PRIDE -
Imparting training in tailoring & embroidery
skills in the slums of Mumbai

12. 1993
The First Exhibition

13. Craft Demonstration
Kalamkari

14. Trade Promotion of Grass-root
Craft Organisation

15. Attending Craft Exhibition

16. Phulkari Training
Ludhiana

17. Kantha & Batik Designers
Kolkata

18. Help
From
Friends
and
Students

19. Regular Exhibitions from Home

20. GENESIS OF VAITARNA

21. MISSION
"Helping people improve their lives by
producing and distributing
products and services in
culturally sensitive &
economically sustainable
ways”

23. Regular Exhibitions

24. Japan Conference – Chanda

25. Kalyani women - working for
Japan Order

26. Block Printing on Jute

27. Women Empowerment

28. Open Talks

29. OUR FOCUS
Training
Marketing
Creating awareness
Imparting Knowledge
Empowering the marginalised

30. ISSUES
> Craft promotion
> Gender sensitization
> Democratic approach
> Craftsperson is valuable
> Handcrafted products are unique
> Sustainability of traditional craft
> Business understanding for IGA

31. CARING FOR CUSTOMERS
Interaction with the producers
Knowledge about the products
Intricacies involved in the production
Reasonably priced ethnic product range
Exposure to the producers' working
conditions

32. >SHARING WITH PRODUCERS
Technical inputs
Self-sustainability
Market exposures
Business counseling
Interaction with the customers
Training workshops in various skills

33. VAITARNA aims to be a
comprehensive
marketing, trading &
information disseminating
organization involved in
creating awareness
as well as appreciation of the
crafts through
much needed training

34. VAITARNA
targets to work with those
producers who have either
skills or potential of
developing skills
and will bring them into
mainstream markets