1. CASE STUDY PRESENTATION Manisha Yadav BBA V

2. BOEING’S PRODUCT DEVELOPMENT STUMBLE SONIC CRUISER

4. It demanded too many changes in the conventional air traveling, repair and maintenance.

5. Though initially it seemed lucrative to some airliners, but then 9/11 happened and changed everything. The aviation industry underwent a big economic low, and was in search of cheap and economical products.

7. March 19, 1910: Mr. Boeing bought a shipyard in Seattle which later on became his first airplane factory.

8. May 9, 1917: the Boeing Airplane Company got its name.

9. World War II: B17 and B29 Bombers.

11. Recent Acquisitions:

12. 1996: Rockwell International

13. 1997: McDonnell Douglas

14. 2000: Hughes Aircraft

15. 1,80,000 Employees currently.

17. Fighter Jets, Helicopters

18. Missiles

19. Satellites, GPS

20. Flight Instruments

21. Commercial Airline Industry Boeing 707, 737, 747, 757, 767, 777 Airplane maintenance and flight training.

23. Airbus Industries (leader in this segment since 2003).

24. Norhtrop Grumman

25. Raytheon Company

26. De Havilland

27. In aerospace & defense category:

29. The effect of september 11.

30. Declining company image.

31. Industry challenges:

32. Substitute products & services.

33. Lack of communication in the company’s organisation.

35. Forgot to consider the prevailing industry trends.

36. Lack of cost effectiveness.

37. Gambling with the design.

38. Blind eye on new market entrants.

41. How much % of total air passengers belong to business class?

42. And will common people actually pay for reaching just one hour earlier?

43. Availability of substitutes.

44. Besides this, Its unique design requires an entire change in the conventional air traveling, right from rewriting their schedules to overhauling their maintenance & service procedures, which would only add to its already high cost.

46. Most widely used method of risk sharing in such projects is Outsourcing.

47. Should use more of the internet technology for its purchasing operations thus saving 20-27%.

48. Should focus on:

49. Paperless design models &

50. Process improvement programs like Moonshine shop- an innovation to improve efficiency.