Making of innovative solutions using lean Startup and Design Thinking

1. Making of Innovative Solutions : Lean Start-Up and Design
Thinking Practices
Manik Choudhary, PMI-ACP, CSPO, PSM-1
manikchoudhary@yahoo.com

2. Disclaimer
 These are my personal opinions on the subject and in no way represent
that of my employer.

3. Approach : Lean Canvas, Design Thinking, USM & Agile
User
Story
Map
Lean Canvas http://leancanvas.com
Right Product
Product Right http://blog.econocom.com/en/blog/how-to-boost-innovation
Design Thinking
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/

4. Waste in Software Industry
64 % of
Software is
unused !
“Waste is any human activity which
absorbs resources but creates no value “
- James p. Womak and Daniel T. Jones

5. “Building something nobody wants is the
ultimate form of waste.” – Eric Ries

6. Approach
Business Model
Framework
Design Thinking
User Story Mapping

7. Lean Startup
Customer Development
Agile Software
Lean (Toyota Production System)
Five principles of Lean Startup

8. StartUp
StartUp
=
Experiment
Searching for a Profitable, Scalable and Reliable Business Model
 A startup is a human institution designed to deliver a new product or service under
conditions of extreme uncertainty“.
by Eric Ries from the book ”The Lean Startup”
 Nothing to do with size of company, sector of the economy, or industry

9. Lean Startup
Lean Startup principle
Entrepreneurs are everywhere
Entrepreneurship is management
Validate Learning
Build-Measure-Lean
Innovation Accounting

10. Approach
Business Model
Framework
Design Thinking
User Story Mapping

11. Business Model Framework
Lean Canvas – Ash Maurya Product Opportunities – Marty Cagan
1. Exactly what problem will this solve? (value proposition)
2. For whom do we solve that problem? (target market)
3. How big is the opportunity? (market size)
4. What alternatives are out there? (competitive landscape)
5. Why are we best suited to pursue this? (our differentiator)
6. Why now? (market window)
7. How will we get this product to market? (go-to-market strategy)
8. How will we measure success/make money from this product?
(metrics/revenue strategy)
9. What factors are critical to success? (solution requirements)
10. Given the above, what’s the recommendation? (go or no-go)
Business Model Canvas - Alex Osterwalder
Let‘s make sure this
solution will generate a
profit

12. Business Model Canvas Explained (Video)
Business Model Canvas - Alex Osterwalder

13. Lean Canvas
Source : http://leancanvas.com

14. Business Model Canvas vs Lean Canvas
Lean Canvas – Ash Maurya
BMC - Alex Osterwalder

15. Approach
Business Model
Framework
Design Thinking
User Story Mapping

16. Design Thinking
Design Thinking is a method for solving complex problems
and creating new ideas.

18. Design Thinking – Empathy Phase
“There Are No Facts Inside Your
Building, So Get Outside.” –
Steve Blank
Problem Interviews
Understand
Observe
Empathy
Define
Ideate
Prototype
Validation

19. Design Thinking – Define Phase
 Storytelling
 Clustering
 Personas
 Task Flow
Analysis
 Framework
POINT OF VIEW
Hypothesis about
users’ needs
HMW Statement
Empathy
Define
Ideate
Prototype
Validation
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking

20. Design Thinking – Ideation Phase
Empathy
Define
Ideate
Prototype
Validation
 Be Visual
 Defer Judgment
 Encourage Wild Ideas
 Build on the Ideas of Others
 One Conversation at a time
 Go for wild Ideas
* Picture Source http://www.prweb.com/releases/Design_Ideation/Design_Thinking/prweb10979211.htm

21. Design Thinking – Prototype Phase
Empathy
Define
Ideate
Prototype
Validation
 Physical
 Wireframes
 Storyboards
 Acting
* Picture Source - http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/

22. Design Thinking – Validate Phase
Test the Solution with a “demo” before Building the actual
product*
* Source- Running Lean – Ash Maura
Empathy
Define
Ideate
Prototype
Validation
* Source - http://lean.st/

23. Approach
Business Model
Framework
Design Thinking
User Story Mapping
User
Story
Map

24. User Story Mapping
MVP- Minimum Viable Product Scope

26. User Story Mapping
Teams
Win
Time
Backlog
Quality
will
Improve
Communic
ation
within
Team will
Improve
User Story
Mapping

27. Key Takeaways
“DESIGN is not
just what it looks
like and feels like.
Design is how it
works.”
- Steve Jobs
Good Practices for Great Products
 Lean Startup Concepts
 Business Model Framework
 Design Thinking
 Problem/Solution interviews
 Prototype – Low fidelity & High-fidelity
 Minimum Viable Product(MVP)
 Iterated Business Model Framework
 User Story Map
 Agile / Lean / XP
 Early adopters

28. Thank you !!
 Manik Choudhary
 manikchoudhary@yahoo.com
 Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-
psm/1/54/529