For Education Purpose Only

1. Task 4: Create a detailed case study or profile for two companies which are different (e.g a
multi-national and independent) from a sector of your choice. You can use tables and charts
where appropriate. For each company cover the following points:
•History and Overview
•Sources of Income
•Product diversity
•Profitability of product range
•Licenses and franchises
•Competitors
•Customers
•National and global competition and trends (How is the company effected by national and global competition and
trends? Who are its competitors?)
•What changes of structure and ownership have there been in the company and how has this effected production?
•Have there been changes in the industry as a whole that have effected the company? (e.g the advent of satellite TV,
the advent of 3D cinema)
•How has production and distribution changed and why?
Refer to the case study example and make detailed comparisons between clear, elucidated examples for a
distinction grade.

2. Examples you might choose to include…
Disney
BBC
ITV
Channel 5
Sky
News Corp
Pixar
Aardman Animations
Baby Cow
Talkback
RDF