A what/why/how for effective science communication

1. SciComm
Science Communication is the unification of Art and Science
@heikala

2. Science + Communication
#SciComm

3. What is communication?
Lookup/receive/expose/exchange INFO

4. In animal behavior
[Senders] → [Receivers]

5. https://www.nytimes.com/2018/08/11/opini
on/sunday/science-people-environment-
earth.html

7. {People} influence {Legislation}
{Legislation} influences {People}

8. Some (of my) Rules for
Effective SciComm

9. Rule #1: Know your audience

10. Deep Dive: Advocacy (Brussard & Tull 2007)
Professional Science
Ecosystem service Natural world

11. Rule #2: Be concise

13. Complex → Simple
Simple → Complicated

14. No unnecessary words

15. Rule #3: Be honest

16. It’s ok to not know something

17. Rule #4: Be a Storyteller
Beginning
Middle
End

19. SciComm is a performance!!!!

20. SciComm Mediums

21. Bird and MoonComics
By Rosemary Mosco
Twitter: @RosemaryMosco

23. Find some SciCommers!
• Groups of 5-6
• Go to Instagram or twitter
• Search #SciComm
• Discuss in small groups what they do well/not so well
• Email image/video/link to maloryowen@gmail.com
• Mini present to class/discussion as a class
• Follow some new SciCommers! :D
You can follow me on @malopup and on
@owenmalory for some of my own SciComm