2. TODAY’S AGENDA
1. Why Should you Use Instagram for Business?
2. Optimizing your Business Profile
3. Instagram for Business Content Strategy
4. How to use Hashtags
5. Posting Tips
6. Instagram Ads
7. New Features
8. Instagram Statistics
3. WHY USE INSTAGRAM FOR BUSINESS?
1. Instagram's currently the fastest growing social network.
2. Instagram is estimated to have 1.074
billion users worldwide in 2021. More than 50
billion photos have been uploaded to Instagram
3. 8. 95 million photos and videos are shared on Instagram
per day.
4. Connected to Facebook and has very targeted marketing.
5. Brand building and awareness.
6. Sell Products
4. BUSINESS ACCOUNT VS PERSONAL ACCOUNT
1. Contact Button
2. Address & Location
3. Follower Analytics
4. Ad Capabilities
1. Private Setting
2. Organic Reach
3. Connect Facebook Pages or profiles
5. OPTIMIZING YOUR BUSINESS PROFILE
1. Make sure you have a
business profile
2. Insights
3. Create Ads
4. Link to Facebook Page
5. Contact buttons
6. Use related username and
detailed bio with branded
hashtag
7. Website link is the only link
6. INSTAGRAM CONTENT STRATEGY
1.What are your Goals?
Generate Sales/Leads
Increase In Website Traffic
Brand Awareness
Customer Engagement
2. Content Type to Meet Goals.
Product Posts
Educational Posts like How To
Company Culture Posts like Behind the Scenes
7. INSTAGRAM CONTENT STRATEGY
1. Content Styling
Text (descriptive)
Hashtags (up to 30)
Emoji's (break text, get attention)
Media (photos or videos)
2. Customer Care
Handling customer queries and
complaints
Reply to user comments
8. POSTING TIPS
1. Collaborations with other business profiles.
2. Go out and engage with other pages and creators.
3. Use all the features: post content, use stories, do video, etc.
4. Ask questions and do shout outs – tagging (especially in stories, as they can then
share on their profiles NEW).
5. Run a Instagram contest.
6. Consistent, regular content that BRINGS VALUE.
7. Run a mini series of content. Ex. post an image with a tip for 5 days.
8. Use all 30 hashtags. And mix up your hashtags. Don't always use the same ones.
9. Respond to people who comment on your content.
10. Go back and like the comments from past content AFTER you post a new post. This
will bring people back to your account and they will see you have new content and
are more likely to engage with it.
9. INSTAGRAM ADS
1. Tap on the Promote button.
2. Choose from the Ad Objectives like ‘Visit your Website’ , Post and Video
3. Now Select Button Text.
4. Now Scroll Down to select your target audience.
5. Next set up the Ad budget and Duration and you are good to make your Ad
live!
11. NEW FEATURES – IGTV
1. You can download the separate IGTV
app from your app store. Or you can
use the IGTV icon on your home feed
page to view videos.
2. It's vertical/portrait mode video only.
3. Video uploads for most accounts is
currently up to 10 minutes (some big
brand partners can go up to one
hour)
4. You can put CLICKABLE LINKS in the
description and anyone can click on
that link. Use these to drive traffic and
conversions!
14. HOW TO MAKE MONEY ON INSTAGRAM IN
2021?
1. Become an influencer and make money from sponsored posts.
2. Become an affiliate and make money selling other people's
products.
3. Become a Virtual Assistant to an Influencer.
4. Sell Instagram marketing services.
5. Make Money on Instagram by Selling Your Own Products
6. Find Freelance Clients Via Instagram
7. Make your Instagram pages
