Technology can transform the way you manage and leverage Key Account Data
In this Ebook you will get to learn:
1
The vital role Sales Ops plays in managing Key Account data
2
The challenges and barriers to effective Data Management
3
The Sales Ops wishlisht for managing data effortlessly
4
KAM Tech that enables seamless Data Management
Is the-future-of-sales-ops-as-successful-process-innovatorsDemandFarm
Is The Future Of Sales Ops As Successful Process Innovators?
Experience the transition of sales ops from data aggregators to value creators and now process innovators
1
Evolution of Sales Ops. Stay at the top of your game.
2
How Sales Ops have changed from having a passive role to have an active role in large organizations
3
How sales process innovators will disrupt the industry of sales operations
The ultimate-blueprint-to-achieve-your-key-account-goals-in-2019-finalDemandFarm
The Ultimate Blueprint To Achieve Your Key Account Goals In 2019 (With Bonus Content)
Are you looking to increase your ROI and be a winner in the field of key account management?
1
Learn the strategies that will hold true for key account management in 2019. Stay at the top of your game.
2
Effectively increase your bottom line and create long-term value within your key accounts.
3
Explore the exciting bonus content available inside on mistakes to stay clear of and definition of Key account management.
Are you dependent on the Rigid frameworks or on the Heroes in your Organisation to institutionalise KAM process?
1
Key Account Planning & Management needs strategic planning and thinking.
2
DemandFarm brings best flexible and configurable frameworks and make this process easy
3
Get introduced to a framework which is best of both Automated tools and Human intelligence
It used to be that marketing was top down: big ideas thought up in the C-suite and executed
downwards, designed to ‘touch’ the lives of prospects and customers. How the tables have turned!
Marketing is now clearly bottom-up: the ideas come from multiple micro interactions with real
customers and the execution happens almost simultaneously in multiple playing fields.
Is the-future-of-sales-ops-as-successful-process-innovatorsDemandFarm
Is The Future Of Sales Ops As Successful Process Innovators?
Experience the transition of sales ops from data aggregators to value creators and now process innovators
1
Evolution of Sales Ops. Stay at the top of your game.
2
How Sales Ops have changed from having a passive role to have an active role in large organizations
3
How sales process innovators will disrupt the industry of sales operations
The ultimate-blueprint-to-achieve-your-key-account-goals-in-2019-finalDemandFarm
The Ultimate Blueprint To Achieve Your Key Account Goals In 2019 (With Bonus Content)
Are you looking to increase your ROI and be a winner in the field of key account management?
1
Learn the strategies that will hold true for key account management in 2019. Stay at the top of your game.
2
Effectively increase your bottom line and create long-term value within your key accounts.
3
Explore the exciting bonus content available inside on mistakes to stay clear of and definition of Key account management.
Are you dependent on the Rigid frameworks or on the Heroes in your Organisation to institutionalise KAM process?
1
Key Account Planning & Management needs strategic planning and thinking.
2
DemandFarm brings best flexible and configurable frameworks and make this process easy
3
Get introduced to a framework which is best of both Automated tools and Human intelligence
It used to be that marketing was top down: big ideas thought up in the C-suite and executed
downwards, designed to ‘touch’ the lives of prospects and customers. How the tables have turned!
Marketing is now clearly bottom-up: the ideas come from multiple micro interactions with real
customers and the execution happens almost simultaneously in multiple playing fields.
Revegy and Forrester, How to Drive Key Account GrowthRevegy, Inc.
Making sure that your most important customers increase their spending with your company is a crucial revenue strategy. But are your sales teams really building effective and executable plans for growing your key accounts? Are you leaving money on the table with your best opportunities for growth? Most companies are.
This webinar features guest Mark Lindwall of Forrester.
Presented by Richard Brooks at the ALC conference in Las Vegas NV. Explores the realtionship/importance of strategic sales management, marketing and key account management. Moves on to present models around the life-time value of clients to an organisation and how this changes as firms develop.
There are three principle engagements that exist in all key account management. These 3 E's are what must be part of any strategic plan that you want to execute successfully and effectively. The simplicity is what gives it power.
B2B marketing is no longer a matter of delivering support tools and services to the sales organisation. The challenge for marketing is to take more of an independent role in B2B as a positioning driver. The loss of an extremely close, direct connection between sales and marketing also causes a loss in the alignment of sales and marketing investments for driving business. There isn’t necessarily sufficient marketing focus on generating revenue streams, as sales often ignores what will drive future revenue. B2B sales and marketing needs to re-align its objectives and priorities.
KAM, A term that is widely used and few understand it and VERY few practice it.
What is KAM, who qualifies as KAM account, what is required in a professional sales person to be a KAM, what are the knowledge.skills required for a KAM ?
Many questions are answered in this intense 3 days course by Ashraf Osman
Key or strategic accounts are your most important clients. Not only are they your most important clients; they are also the ones that are at most risk of being wooed by your competition. For most companies, reducing prices to compete has become a staple sales strategy. However, this strategy seriously threatens the survival of the organization. This is why managing and developing key accounts is an essential skill to have, if we want to stay ahead of the competition!
We have to realize that, in today’s market place, price alone does not determine sales or profitability. It is essential for you to be able to differentiate yourself and your products and services in order to survive it this cut-throat environment. If you can’t compel, you won’t sell. If you can’t maintain your influence over your key clients, you may as well kiss them goodbye.
Our Knowledge Asia’s “Dynamic Key Accounts Management” training course will help you develop strategic account management techniques that ensure not only the protection of your existing clients from competitive attack, but, more significantly, build long and sustainable relationships resulting in excellent customer retention, improved sales, increasing margins and ongoing customer loyalty
Revegy and Forrester, How to Drive Key Account GrowthRevegy, Inc.
Making sure that your most important customers increase their spending with your company is a crucial revenue strategy. But are your sales teams really building effective and executable plans for growing your key accounts? Are you leaving money on the table with your best opportunities for growth? Most companies are.
This webinar features guest Mark Lindwall of Forrester.
Presented by Richard Brooks at the ALC conference in Las Vegas NV. Explores the realtionship/importance of strategic sales management, marketing and key account management. Moves on to present models around the life-time value of clients to an organisation and how this changes as firms develop.
There are three principle engagements that exist in all key account management. These 3 E's are what must be part of any strategic plan that you want to execute successfully and effectively. The simplicity is what gives it power.
B2B marketing is no longer a matter of delivering support tools and services to the sales organisation. The challenge for marketing is to take more of an independent role in B2B as a positioning driver. The loss of an extremely close, direct connection between sales and marketing also causes a loss in the alignment of sales and marketing investments for driving business. There isn’t necessarily sufficient marketing focus on generating revenue streams, as sales often ignores what will drive future revenue. B2B sales and marketing needs to re-align its objectives and priorities.
KAM, A term that is widely used and few understand it and VERY few practice it.
What is KAM, who qualifies as KAM account, what is required in a professional sales person to be a KAM, what are the knowledge.skills required for a KAM ?
Many questions are answered in this intense 3 days course by Ashraf Osman
Key or strategic accounts are your most important clients. Not only are they your most important clients; they are also the ones that are at most risk of being wooed by your competition. For most companies, reducing prices to compete has become a staple sales strategy. However, this strategy seriously threatens the survival of the organization. This is why managing and developing key accounts is an essential skill to have, if we want to stay ahead of the competition!
We have to realize that, in today’s market place, price alone does not determine sales or profitability. It is essential for you to be able to differentiate yourself and your products and services in order to survive it this cut-throat environment. If you can’t compel, you won’t sell. If you can’t maintain your influence over your key clients, you may as well kiss them goodbye.
Our Knowledge Asia’s “Dynamic Key Accounts Management” training course will help you develop strategic account management techniques that ensure not only the protection of your existing clients from competitive attack, but, more significantly, build long and sustainable relationships resulting in excellent customer retention, improved sales, increasing margins and ongoing customer loyalty
With sales enablement foraying its way into the mainstream, selling has now become more technology oriented with continued focus on incremental revenue impact. Businesses aim to find right combination of skilled people, uniformly standardised processes, break-through innovation via leveraging new-age technologies. These are the basic elements to help conceive a robust sales enablement strategy catering to increasingly personalized but less humanized remote sales environment.
We conducted a groundbreaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
Find out:
Why nearly a third of IT Directors feel their organisation uses data poorly
What the hybrid data manager of the future will look like
Why understanding customer behaviour remains the holy grail for so many
We conducted a ground-breaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
We conducted a survey of the UK's data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
Wharton Disruptive Decisions Summit SF 2017Robert Sibo
I had the pleasure to speak at the DD Summit in SF this fall on the topic of building Customer Engagements teams from the ground up leveraging disruptive technologies like Big Data, Machine Learning and the right mix of MarTech platforms.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
I have been drinking from a virtual fire hose since joining my most recent technology company, Anametrix, a cloud-based digital analytics innovator. A whole new book opened for me on how digital analytics can both increase top line revenue and reduce spend by shining a very bright flashlight into marketing efforts.
We are all painfully aware of the data explosion problem. In 2011, the Gartner Group stated that information volume collected by businesses today is growing at a minimum 59% annually. The rapid adoption of social media has also caused customer data to explode in the last few years, creating entirely new challenges for marketers. It is now imperative for organizations to think differently to accommodate the variety, volume, and velocity of their growing customer-related data.
This is where my recent experiences come in: I have personally seen how digital analytics can harness the power of massive amounts customer-related data. It can literally simplify the accelerating complexity by providing deep visibility – as well as clarity – into the effectiveness of various marketing efforts, across both online and offline channels.
I will now outline the role of IT and CFO in adopting cloud-based digital analytics solutions, discuss the benefits as well as challenges of moving to this emerging category, and provide some illustrative examples on how digital analytics can transform your marketing organization.
Leading enterprise-scale big data business outcomesGuy Pearce
A talk specially prepared for McMaster University. There is more benefit to thinking about big data as a paradigm rather than as a technology, as it helps shape these projects in the context of resolving some of the enterprise's greatest challenges, including its competitive positioning. This approach integrates the operating model, the business model and the strategy in the solution, which improves the ability of the project to actually deliver its intended value. I support this position with a case study that created audited financial value for a major global bank.
The Super CIO: The Hero Your Data Strategy NeedsCRMT Digital
Find out how marketing operations tools can help you to drive your business forward with big data strategies.
In the age of data driven marketing a new superhero is emerging - the super CIO or IT manager. This new superhero is stepping up and rising to the challenge posed by big data - pushing into the realms of strategic planning and driving excellence throughout their company. It is this new superhero’s mission to prioritise data management, create cohesive and flowing data channels and transform the customer experience through a data strategy that also aligns to the business’ needs.
Sales operations centre (SOC) is the heart of sales operations. Many companies do not realize the benefits of sales transformation because they under invest in SOC or do not plan & roll it out like a project. The result inconsistent sales reviews, inefficient controls and unrealized outcomes. In this white paper, Browne & Mohan consultants share the best practice approach to build a strong sales operations centre
2. The Secret to Sales success.
Cornerstone or Millstone?
Mind the Gap.
Evaluating Technology for KAM Data Management.
The time to start with KAM tech is now.
Sales Ops
Data Management
Technology and
Execution
Building the
Wishlist
Talk to Us
Content
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2
3
4
5
3. Sales Ops
DATA is the pivot around which Sales Ops
adds value to the Sales& Marketing Organisation.
Key Accounts have moved from opportunity
management to building strategic partnerships
and creating value. Intel is indispensable to spot
opportunities for value creation.
Enables both functions with all the intel they need
to make critical strategic decisions.
Sales Ops - The Secret
to Sales Success
4. Key Accounts are complex entities, with vast reservoirs of untapped potential
when it comes to cross selling and upselling within the same organisation.
Identify & source technologies that can enable Account Management teams
to be more efficient
Analyse and interpret the data into intel for stakeholders to create growth
and value
Sales Ops helps:
Sales Leaders are mostly “Data Fluent” but often lack the time or skills for
effective data analysis.
The Gap between Data and Intel
5. Managing data
cleanliness and
currency
Managing effective
information
flow between key
stakeholder functions
Analysing & Interpreting
the data for
opportunities
Sharing the right
insights with stakeholders
at the right time
Implementing the right
enabling
tools and technologies
How Sales Ops adds value to KAM teams:
7. Data Management for Key Accounts can be overwhelming!
Complexities of Key Accounts – global matrix organisations; dynamic strategy, competitive and
regulatory landscape
Connecting data over longer time frames and larger sets of buying units
Collating, analysing, interpreting and sharing data stored in multiple formats in multiple repositories,
including inboxes!
The need for real time analysis of the right data sets to turn data into actionable insights
Sharing the right intel at the right time with multiple stakeholders
Ad-hoc reporting requirements of leadership and ongoing requirements of all other teams
8. Barriers to KAM Tech
Key Accounts bring in a lion’s share of a company's revenues, but the
enabling tools and solutions specifically developed for managing and
growing Key Accounts have remained underwhelming.
Institutionalizing KAM across the organization is a huge challenge and it
cannot be done without the right technology enabler.
Standardizing core Key Account Management processes becomes even
more challenging when ‘sales superstars’ drive businesses and own key
relationships.
Challenges around data entry, standardization, currency and accuracy
remain
9. “Key Account Management seems caught in the chasm between ‘art’ and ‘science’ so that neither
end is being fulfilled optimally.”
Sales Ops have somehow been working with sub-optimal models to deliver the
insights and analysis needed to match the complexities of Key Accounts.
10. Can a better, more relevant technology transform the
way we manage and grow Key Accounts?
Here is a KAM Tech wish list: technology that can:
Help in operationalising and driving follow through of any chosen KAM methodology
Institutionalise the core KAM processes like analysis-planning-tracking-measuring,
reviewing and governing of Key Accounts
Leverage existing CRM data to populate the analytics
Collate all the data into a single format and store it in a single platform
Enable one-click, real time report generation, exporting and sharing
11. And most important:
Technology that delivers the right customer-centric insights for clarity and action - the landscape, whitespace,
relationship ‘type’, ‘health’, and ‘attractiveness’, financials - everything a KAM Team needs to make strategic
decisions about the Key Relationship.
12. Going forward, data complexities will only get more overwhelming.
Enabling KAM technology is a step in this direction.
Organizations that have identified "Digital" as a business driver
-in sectors such as Outsourcing, Manufacturing, Travel and
Consulting - have taken the lead in leveraging KAM Tech, thanks
to an empowered Sales Ops.
How is Sales Ops in your
Organization looking at Data?
13. Take a Free Trial Request Demo Book My Consultation
3 Ways to get Started
DemandFarm is one such specialist Key Account Management technology that transforms the way Key
Accounts are managed and grown.