Launching Talent on Chinese Social Media

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Discover how Mailman, supported by Mailman's social media technology, KAWO, can help your brand grow a Chinese fanbase and expand commercial opportunities in China.

Social Media

- 2013 Red Card “ “
40% of Chinese fans follow a team
because of their star players.
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED

© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
INTRODUCTION: KAWO

© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
KAWO ANALYTICS
Clicking “Analytics” shows you insights about your
engagement and followers over time.

Our research has revealed that individual player
popularity far outweighs the following of their
respective teams and that they are a primary reason
why Chinese fans follow a team.
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED

© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
BENEFITS: PLAYER
DEVELOP
A GLOBAL FAN-BASE
MAXIMISE EXISTING
SPONSORSHIPS
BY OFFERING CHINESE EXPOSURE
OPPORTUNITIES
FOR REGIONAL SPONSORSHIP
FROM CHINESE BRANDS

BENEFITS: TEAM
STRENGTHEN
THE TEAM’S ONLINE PRESENCE
TEAM
PERSONABLE PROVIDE AN INFORMAL AND
WAY FOR FANS TO INTERACT WITH THE TEAM
DEVELOP TA LE NT
A PERSONAL RELATIONSHIP WITH THE FANS FOLLOWING
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED

1. GETTING VERIFIED
2. INTRODUCTION
Create a localized video specific to Chinese fans to launch the account.
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
HOW TO GET STARTED
Mailman will complete and sign verification approval letter.
Mailman will prepare 10 introductory posts to be approved by the player
specific to Chinese fans.
3. LOCALIZED CONTENT

© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
THANK YOU
GET IN TOUCH.
david@mailmangroup.com

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Launching Talent on Chinese Social Media

1. LAUNCHING TALENT ON CHINESE SOCIAL MEDIA

5. Our research has revealed that individual player popularity far outweighs the following of their respective teams and that they are a primary reason why Chinese fans follow a team. © 2014 MAILMAN GROUP - ALL RIGHTS RESERVED

6. © 2014 MAILMAN GROUP - ALL RIGHTS RESERVED BENEFITS: PLAYER DEVELOP A GLOBAL FAN-BASE MAXIMISE EXISTING SPONSORSHIPS BY OFFERING CHINESE EXPOSURE OPPORTUNITIES FOR REGIONAL SPONSORSHIP FROM CHINESE BRANDS

7. BENEFITS: TEAM STRENGTHEN THE TEAM’S ONLINE PRESENCE TEAM PERSONABLE PROVIDE AN INFORMAL AND WAY FOR FANS TO INTERACT WITH THE TEAM DEVELOP TA LE NT A PERSONAL RELATIONSHIP WITH THE FANS FOLLOWING © 2014 MAILMAN GROUP - ALL RIGHTS RESERVED

8. 1. GETTING VERIFIED 2. INTRODUCTION Create a localized video specific to Chinese fans to launch the account. © 2014 MAILMAN GROUP - ALL RIGHTS RESERVED HOW TO GET STARTED Mailman will complete and sign verification approval letter. Mailman will prepare 10 introductory posts to be approved by the player specific to Chinese fans. 3. LOCALIZED CONTENT

Launching Talent on Chinese Social Media

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