Mailman offers an overview into the various digital, media, & commercial opportunities for professional sports brands

1. PROFESSIONAL SPORTS IN CHINA
2014 Sports, Digital, Media
and Commercial Opportunities
2014

2. about
Established in 1999, MAILMAN symbolizes China’s driving
ambition and revolutionary spirit. Through technology,
social media and digital we’re socializing brands to deliver
more value to customers who want it most.
Socializing starts here.
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3. our approach
Experience +
strategy
digital +
social media
longevity +
partnerships
Equity +
technology
By analyzing the customer experience we’re able to find
new ways at delivering a branded experience to a very
different Chinese customer.
We take an equity approach to technology that delivers
value to brands for the long term. It’s about building
to own.
Understanding China’s digital landscape is the key to
creating impact in a highly competitive environment.
We ensure your message has reach and impact.
Through our years of experience we’re able to establish
partnerships with China’s power brokers throughout
sports, entertainment and tourism.
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4. BACKGROUND ON CHINA
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5. BACKGROUND ON CHINA
Football basketball
NFL
tennis
MMA
golf
Baseball
Improvements in broadcasting technology have allowed higher-quality coverage & greater reach, while social media has created
an unprecedented level of engagement with fans.
Additionally, the rise of celebrity Chinese athletes like Yao Ming & Li Na not only have brought basketball & tennis into the
spotlight in China, but also brought the world’s attention to the athletic & commercial potential of China.
60M+FANS
28M+FANS
900KFANS
600K+FANS
500K+FANS
34KFANS
4K+23KFor MBA apparel
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6. Digital in China
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7. Digital in china
BASKETBALL
TENNIS
FOOTBALL
TOP STARS ON SOCIAL
WAYNE ROONEY
KOBE BRYANT
LI NA
TOP SPORTS ON SOCIAL
KEYELEMENTS
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8. WHAT WORKS
• china relevant content
• personalised video messages from players
• realtime time game blogging
• KOLs driving conversation
• Online and social campaigns featuring signed player
merchandise
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9. media
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10. MEDIA
CCTV’s dominance over sports has slowly shifted to digital
channels, which offer a more real time & broader selection of
programming. 76% prefer to watch online videos over TV. 450m
online-video viewers, estimated to reach 700m by 2016
Chinese media regulations include vague language that allows
authorities to crack down on news stories, posts, & broadcasts
by claiming that they are rumors and thus endanger the country
A state license is required should your brand want to host videos
on your site on a Chinese server
media usage
media &
government
media
ownership
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11. main players: digital
Traditional TV viewing is dominated by CCTV BUT
Digital viewing is gROWING
IPTV
ONLINE VIDEOPLATFORMS
sportsPLATFORMS
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12. MEDIA
There is a strong appetite for
premier league & NBA content
OPPORTUNITIES
IN MEDIA
Branded
partnerships
IPTV
licensing
video/photo/web
partnerships
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13. commercialcommercial
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14. key industries
completing
deals
key
Chinese companies
commercial
Chinese companies are looking to leverage well-known
brands, athletes, and China’s growing interest in sports to
establish their company’s presence.
77%of total sponsorship
in China is spent on
sport
healthy china 2020program recently announced by the Chinese government is
to promote active lifestyles
One of important components of the
in 2013 Chinese
investment in football
grew 20% to
$83M
sports apparel
FOOD & BEVERAGE
technology
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15. MEDIA
Deal
OPPORTUNITIES
Legitimize brand
with association
Pre IPO filing
Wanting to go
International
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16. TARGET COMPANIES
Technology
Insurance
FMCG
BANKING
Media
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17. summary
ESTABLISH
FOOTPRINT
identify
chinese companies
going abroad
present opportunity to
key commercial
clients
RICH
content
provide
be seen /
be affluent
( tv, etc.)
premium
experiences
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18. thank you!
MAILMAN has been featured in:
shanghai,
china
Suite 210, Building 3,
Lane 210, Tai Kang Rd
Shanghai, 200025
TEL +86 21 6445 9899
info@mailmangroup.com
melbourne,
australia
Level 19, 644 Chapel St
South Yarra 3141
Tel +61 8844 5552
New York,
united states
coming
soon
©COPYRIGHT 2014 MAILMAN GROUP