SlideShare a Scribd company logo
1 of 19
The Experimental Method
Presented by: Ms Rabia Javed Iqbal
The Experimental Method
 Theory is a good thing but a good experiment lasts
forever. (Peter Leonidovich Kapista)
 The method that researchers use to answer questions
about cause and effect is the experiment
 “Experiment is a process which involves experiments
under more controlled conditions & which is aimed to
manipulate the relation existing between cause & effect of
any of the specific behavior or condition to the observed.”
STEPS INVOLVED IN CONDUCTING AN
EXPERIMENTAL STUDY
a. Identify and define the problem
b. Review relevant literature
c. Formulate hypotheses and deduce their consequences
d. Construct an experimental design
e. Conduct the experiment
f. Compile raw data and condense to usable form
g. Present findings and conclusions
Essential Features of Experimentation
1. The Experimenter
2. The subject
Control Group
Experimental Group
3. Variables
Independent Variable
Dependent Variable
Experimenter
 To get information about procedure, instructions& variables in the
experiment
 To record the behavior about some specific behavior change impartially
 To decide the research design, sampling technique & control of
extraneous variable of the research
 To observe time, in fence results and write the final report of research
The Subject
 Researcher randomly assigns participants to different conditions &
ensures that these conditions are identical except for the independent
variable.
 Cause: cause is the event being manipulated
 Effect: effect is the behavior that changes because of the manipulation
 Treatment: a treatment is a procedure provided by an investigator
Experimental and Control Groups
 Controlled experiments are the most informative kind of
experiments, in that they use experimental and control groups
 Members of the experimental group receive the treatment
 Members of the control group do not receive the treatment
 Researchers try to make sure all other conditions are the same for
both groups
 This way, researchers can conclude that the experiment’s results are
caused by the treatment, not by something else
 Participants are randomly assigned to each group, and they do not
know which group they are in
Variables
Experiments contain variables, which are
factors that can vary, or change.
Independent and Dependent Variables
 The Dependent variable
depends on the independent
variable
 In this case, the people’s ability to
drive through the maze is the
dependent variable, as it depends
on the amount of sleep people get
 The Independent variable is the
factor that researchers manipulate to
observe its effect
 If researchers want to see the effect of
amount of sleep on people's ability to
drive through a maze, the independent
variable is the amount of sleep, which
researchers manipulate to see the
effect
Describe what this graphic means:
The Placebo Effect
 Our expectations affect how we feel or what happens to us
 A placebo is a substance or treatment that has no effect
other than the person’s belief in it
 A person may believe that taking a pill will get rid of a
headache, and in taking a sugar pill with no medicine,
begin to feel better
 Researchers should be aware of this effect when conducting
experiments– just the fact of someone coming to an
experiment will have an effect on that person
Single-Blind Studies
Double-Blind Studies
 Researchers may also have expectations regarding the
experiment that may bias the results
 In this case, the researcher should also not know who is
being given the placebo and who is being given the real
treatment
 A double-blind study is where both the participants and
the experimenters are unaware of who is in the control
group or experimental group
A double-blind study is essentially the same as a single-blind study,
except that the results are further secured by the experimenter also
not knowing if the test or the placebo is being administered
Merits
 Objectivity
 Generalize ability
 Results
 Systematic relation
Demerits
Expert
Time consuming
Expensive
Variable influence
experimental method.pptx

More Related Content

Similar to experimental method.pptx

Lecture 1. Experimental Research.pptx
Lecture 1. Experimental Research.pptxLecture 1. Experimental Research.pptx
Lecture 1. Experimental Research.pptxShehrozMughal3
 
Experimental research
Experimental researchExperimental research
Experimental researchGul Shair
 
TSLB3143 Topic 1c Experimental Research
TSLB3143 Topic 1c Experimental ResearchTSLB3143 Topic 1c Experimental Research
TSLB3143 Topic 1c Experimental ResearchYee Bee Choo
 
EXPERIMENTAL PSYCHOLOGY SEMINAR MAMC,NEW DELHI.pptx
EXPERIMENTAL PSYCHOLOGY SEMINAR MAMC,NEW DELHI.pptxEXPERIMENTAL PSYCHOLOGY SEMINAR MAMC,NEW DELHI.pptx
EXPERIMENTAL PSYCHOLOGY SEMINAR MAMC,NEW DELHI.pptxDR AVINASH KUMAR
 
Experimental research
Experimental researchExperimental research
Experimental researchafidamunawati
 
Chap 2 Experiments for Psych
Chap 2 Experiments for PsychChap 2 Experiments for Psych
Chap 2 Experiments for PsychMr.J
 
Psychology module 4
Psychology module 4Psychology module 4
Psychology module 4asuncion
 
Research methodology
Research methodology Research methodology
Research methodology ANCYBS
 
Factors that influence internal and external validity of.pptx
Factors that influence internal and external validity of.pptxFactors that influence internal and external validity of.pptx
Factors that influence internal and external validity of.pptxAnanthiD6
 
Randomized Controlled Trials ppt.pptx
Randomized Controlled Trials ppt.pptxRandomized Controlled Trials ppt.pptx
Randomized Controlled Trials ppt.pptxanjalatchi
 

Similar to experimental method.pptx (20)

Experimental research sd
Experimental research sdExperimental research sd
Experimental research sd
 
Lecture 1. Experimental Research.pptx
Lecture 1. Experimental Research.pptxLecture 1. Experimental Research.pptx
Lecture 1. Experimental Research.pptx
 
Topic-1.pptx
Topic-1.pptxTopic-1.pptx
Topic-1.pptx
 
Sec 1.3 collecting sample data
Sec 1.3 collecting sample data  Sec 1.3 collecting sample data
Sec 1.3 collecting sample data
 
Research design and approachs
Research design and approachs Research design and approachs
Research design and approachs
 
Experimental Research
Experimental ResearchExperimental Research
Experimental Research
 
Experimental research
Experimental researchExperimental research
Experimental research
 
TSLB3143 Topic 1c Experimental Research
TSLB3143 Topic 1c Experimental ResearchTSLB3143 Topic 1c Experimental Research
TSLB3143 Topic 1c Experimental Research
 
EXPERIMENTAL PSYCHOLOGY SEMINAR MAMC,NEW DELHI.pptx
EXPERIMENTAL PSYCHOLOGY SEMINAR MAMC,NEW DELHI.pptxEXPERIMENTAL PSYCHOLOGY SEMINAR MAMC,NEW DELHI.pptx
EXPERIMENTAL PSYCHOLOGY SEMINAR MAMC,NEW DELHI.pptx
 
Experimental method of Research
Experimental method of ResearchExperimental method of Research
Experimental method of Research
 
Experimental research
Experimental researchExperimental research
Experimental research
 
Research Design
Research DesignResearch Design
Research Design
 
Chap 2 Experiments for Psych
Chap 2 Experiments for PsychChap 2 Experiments for Psych
Chap 2 Experiments for Psych
 
Psychology module 4
Psychology module 4Psychology module 4
Psychology module 4
 
ppt (1).pptx
ppt (1).pptxppt (1).pptx
ppt (1).pptx
 
Research methodology
Research methodology Research methodology
Research methodology
 
Factors that influence internal and external validity of.pptx
Factors that influence internal and external validity of.pptxFactors that influence internal and external validity of.pptx
Factors that influence internal and external validity of.pptx
 
experimental designs
experimental designsexperimental designs
experimental designs
 
Randomized Controlled Trials ppt.pptx
Randomized Controlled Trials ppt.pptxRandomized Controlled Trials ppt.pptx
Randomized Controlled Trials ppt.pptx
 
Experimental design
Experimental designExperimental design
Experimental design
 

More from MahnoorHashmi

MIDDLE ADULTHOOD in developmental psychology
MIDDLE ADULTHOOD in developmental psychologyMIDDLE ADULTHOOD in developmental psychology
MIDDLE ADULTHOOD in developmental psychologyMahnoorHashmi
 
ADOLESCENCE STAGE in developmental psychology)
ADOLESCENCE STAGE in developmental psychology)ADOLESCENCE STAGE in developmental psychology)
ADOLESCENCE STAGE in developmental psychology)MahnoorHashmi
 
Socialization and its nature , scope and subject matter
Socialization and its nature , scope and subject matterSocialization and its nature , scope and subject matter
Socialization and its nature , scope and subject matterMahnoorHashmi
 
SOCIOLOGY ORGANIZATIONS in social psychology
SOCIOLOGY ORGANIZATIONS in social psychologySOCIOLOGY ORGANIZATIONS in social psychology
SOCIOLOGY ORGANIZATIONS in social psychologyMahnoorHashmi
 
STEREOTYPING, PREJUDICE AND DISCRIMINATION
STEREOTYPING, PREJUDICE AND DISCRIMINATIONSTEREOTYPING, PREJUDICE AND DISCRIMINATION
STEREOTYPING, PREJUDICE AND DISCRIMINATIONMahnoorHashmi
 
basic concepts of sociology, nature, scope and importance
basic concepts of sociology, nature, scope and importancebasic concepts of sociology, nature, scope and importance
basic concepts of sociology, nature, scope and importanceMahnoorHashmi
 
Prenatal development in developmental psychology
Prenatal development in developmental psychologyPrenatal development in developmental psychology
Prenatal development in developmental psychologyMahnoorHashmi
 
SOCIALIZATION AND PERSONALITY & its factors
SOCIALIZATION AND PERSONALITY & its factorsSOCIALIZATION AND PERSONALITY & its factors
SOCIALIZATION AND PERSONALITY & its factorsMahnoorHashmi
 
computer models of information processing & human cognition.pptx
computer models of information processing & human cognition.pptxcomputer models of information processing & human cognition.pptx
computer models of information processing & human cognition.pptxMahnoorHashmi
 
locus of control.pptx
locus of control.pptxlocus of control.pptx
locus of control.pptxMahnoorHashmi
 
cross culture 1.pptx
cross culture 1.pptxcross culture 1.pptx
cross culture 1.pptxMahnoorHashmi
 
History of testing.pptx
History of testing.pptxHistory of testing.pptx
History of testing.pptxMahnoorHashmi
 
Behavioral modification
Behavioral modificationBehavioral modification
Behavioral modificationMahnoorHashmi
 
abbls visual performance.pptx
abbls visual performance.pptxabbls visual performance.pptx
abbls visual performance.pptxMahnoorHashmi
 

More from MahnoorHashmi (20)

MIDDLE ADULTHOOD in developmental psychology
MIDDLE ADULTHOOD in developmental psychologyMIDDLE ADULTHOOD in developmental psychology
MIDDLE ADULTHOOD in developmental psychology
 
ADOLESCENCE STAGE in developmental psychology)
ADOLESCENCE STAGE in developmental psychology)ADOLESCENCE STAGE in developmental psychology)
ADOLESCENCE STAGE in developmental psychology)
 
Socialization and its nature , scope and subject matter
Socialization and its nature , scope and subject matterSocialization and its nature , scope and subject matter
Socialization and its nature , scope and subject matter
 
SOCIOLOGY ORGANIZATIONS in social psychology
SOCIOLOGY ORGANIZATIONS in social psychologySOCIOLOGY ORGANIZATIONS in social psychology
SOCIOLOGY ORGANIZATIONS in social psychology
 
STEREOTYPING, PREJUDICE AND DISCRIMINATION
STEREOTYPING, PREJUDICE AND DISCRIMINATIONSTEREOTYPING, PREJUDICE AND DISCRIMINATION
STEREOTYPING, PREJUDICE AND DISCRIMINATION
 
basic concepts of sociology, nature, scope and importance
basic concepts of sociology, nature, scope and importancebasic concepts of sociology, nature, scope and importance
basic concepts of sociology, nature, scope and importance
 
Prenatal development in developmental psychology
Prenatal development in developmental psychologyPrenatal development in developmental psychology
Prenatal development in developmental psychology
 
SOCIALIZATION AND PERSONALITY & its factors
SOCIALIZATION AND PERSONALITY & its factorsSOCIALIZATION AND PERSONALITY & its factors
SOCIALIZATION AND PERSONALITY & its factors
 
Aggression.pptx
Aggression.pptxAggression.pptx
Aggression.pptx
 
OCD.pptx
OCD.pptxOCD.pptx
OCD.pptx
 
computer models of information processing & human cognition.pptx
computer models of information processing & human cognition.pptxcomputer models of information processing & human cognition.pptx
computer models of information processing & human cognition.pptx
 
locus of control.pptx
locus of control.pptxlocus of control.pptx
locus of control.pptx
 
cross culture 1.pptx
cross culture 1.pptxcross culture 1.pptx
cross culture 1.pptx
 
Test norms.pptx
Test norms.pptxTest norms.pptx
Test norms.pptx
 
BIOFEEDBACK.pptx
BIOFEEDBACK.pptxBIOFEEDBACK.pptx
BIOFEEDBACK.pptx
 
History of testing.pptx
History of testing.pptxHistory of testing.pptx
History of testing.pptx
 
hypnosis.pptx
hypnosis.pptxhypnosis.pptx
hypnosis.pptx
 
Behavioral modification
Behavioral modificationBehavioral modification
Behavioral modification
 
abbls visual performance.pptx
abbls visual performance.pptxabbls visual performance.pptx
abbls visual performance.pptx
 
psychological test
psychological testpsychological test
psychological test
 

Recently uploaded

SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
MENTAL STATUS EXAMINATION format.docx
MENTAL     STATUS EXAMINATION format.docxMENTAL     STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxPoojaSen20
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsKarinaGenton
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfUmakantAnnand
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 

Recently uploaded (20)

SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
MENTAL STATUS EXAMINATION format.docx
MENTAL     STATUS EXAMINATION format.docxMENTAL     STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its Characteristics
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.Compdf
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 

experimental method.pptx

  • 1. The Experimental Method Presented by: Ms Rabia Javed Iqbal
  • 2. The Experimental Method  Theory is a good thing but a good experiment lasts forever. (Peter Leonidovich Kapista)  The method that researchers use to answer questions about cause and effect is the experiment  “Experiment is a process which involves experiments under more controlled conditions & which is aimed to manipulate the relation existing between cause & effect of any of the specific behavior or condition to the observed.”
  • 3. STEPS INVOLVED IN CONDUCTING AN EXPERIMENTAL STUDY a. Identify and define the problem b. Review relevant literature c. Formulate hypotheses and deduce their consequences d. Construct an experimental design e. Conduct the experiment f. Compile raw data and condense to usable form g. Present findings and conclusions
  • 4. Essential Features of Experimentation 1. The Experimenter 2. The subject Control Group Experimental Group 3. Variables Independent Variable Dependent Variable
  • 5. Experimenter  To get information about procedure, instructions& variables in the experiment  To record the behavior about some specific behavior change impartially  To decide the research design, sampling technique & control of extraneous variable of the research  To observe time, in fence results and write the final report of research
  • 6. The Subject  Researcher randomly assigns participants to different conditions & ensures that these conditions are identical except for the independent variable.  Cause: cause is the event being manipulated  Effect: effect is the behavior that changes because of the manipulation  Treatment: a treatment is a procedure provided by an investigator
  • 7. Experimental and Control Groups  Controlled experiments are the most informative kind of experiments, in that they use experimental and control groups  Members of the experimental group receive the treatment  Members of the control group do not receive the treatment  Researchers try to make sure all other conditions are the same for both groups  This way, researchers can conclude that the experiment’s results are caused by the treatment, not by something else  Participants are randomly assigned to each group, and they do not know which group they are in
  • 8. Variables Experiments contain variables, which are factors that can vary, or change.
  • 9. Independent and Dependent Variables  The Dependent variable depends on the independent variable  In this case, the people’s ability to drive through the maze is the dependent variable, as it depends on the amount of sleep people get  The Independent variable is the factor that researchers manipulate to observe its effect  If researchers want to see the effect of amount of sleep on people's ability to drive through a maze, the independent variable is the amount of sleep, which researchers manipulate to see the effect
  • 10.
  • 11. Describe what this graphic means:
  • 12. The Placebo Effect  Our expectations affect how we feel or what happens to us  A placebo is a substance or treatment that has no effect other than the person’s belief in it  A person may believe that taking a pill will get rid of a headache, and in taking a sugar pill with no medicine, begin to feel better  Researchers should be aware of this effect when conducting experiments– just the fact of someone coming to an experiment will have an effect on that person
  • 13.
  • 15. Double-Blind Studies  Researchers may also have expectations regarding the experiment that may bias the results  In this case, the researcher should also not know who is being given the placebo and who is being given the real treatment  A double-blind study is where both the participants and the experimenters are unaware of who is in the control group or experimental group
  • 16. A double-blind study is essentially the same as a single-blind study, except that the results are further secured by the experimenter also not knowing if the test or the placebo is being administered
  • 17. Merits  Objectivity  Generalize ability  Results  Systematic relation