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‫ﺟﮭﺎﻧﻲ‬ ‫ﺳﻄﺢ‬ ‫در‬ ‫ﺳﺎزﻣﺎﻧﻲ‬ ‫رﻓﺘﺎر‬
Organizational behavior at the global level
•‫از‬ ‫ﮫ‬ ‫ﻛ‬ ‫ﯾم‬ ‫ﻛﻧ‬ ‫ﻲ‬ ‫ﻣ‬ ‫ﮫ‬ ‫اراﺋ‬ ‫ﺎرﭼوﺑﻲ‬ ‫ﭼ‬
‫ﺗوان‬ ‫ﻣﻲ‬ ‫آن‬ ‫طرﯾق‬‫ﻣﻠﻲ‬ ‫ﺗﻔﺎوﺗﮭﺎي‬‫ر‬‫ا‬
‫ﮫ‬‫ﻛ‬ ‫ﻣدﯾري‬ ‫داد‬ ‫ﻧﺷﺎن‬ ‫و‬ ‫ﻛرد‬ ‫ﻣﺷﺧص‬
‫ﺎر‬ ‫ﻛ‬ ‫ﮫ‬ ‫ﺑ‬ ‫ﻐول‬ ‫ﻣﺷ‬ ‫ر‬ ‫دﯾﮕ‬ ‫ور‬ ‫ﻛﺷ‬ ‫در‬
‫در‬ ‫د‬ ‫ﺑﺎﯾ‬ ،‫ت‬ ‫اﺳ‬‫و‬ ‫ﺎر‬ ‫رﻓﺗ‬ ‫ﯾوه‬ ‫ﺷ‬
‫ﻣدﯾرﯾت‬‫ﺑدھد‬ ‫ﺗﻐﯾﯾراﺗﻲ‬ ‫ﭼﮫ‬ ‫ﺧود‬.
•‫ﻣدﯾ‬ ‫ﺟﮭﺎﻧﻲ‬ ‫اﻗﺗﺻﺎد‬ ‫ﺳﯾﺳﺗم‬ ‫ﯾك‬ ‫در‬‫ران‬
‫ﺑﺎﯾد‬‫ﻲ‬‫ﻓرھﻧﮕ‬ ‫ﺗﻔﺎوﺗﮭﺎي‬‫ﻛ‬ ‫درك‬ ‫را‬‫د‬‫ﻧﻧ‬
‫ود‬‫ﺧ‬ ‫ﺎي‬‫ھ‬ ‫ﺎزﻣﺎن‬‫ﺳ‬ ‫دﯾرﯾت‬‫ﻣ‬ ‫ﺷﯾوه‬ ‫و‬
‫ﻧﻣﺎﯾﻧد‬ ‫ﺗﻌدﯾل‬ ‫آن‬ ‫اﺳﺎس‬ ‫ﺑر‬ ‫را‬.
‫زﻧﺪﮔﻲ‬ ‫ﺷﯿﻮه‬ ‫و‬ ‫ﻓﺮھﻨﮓ‬ ‫اﺧﺘﻼف‬
‫ژاﭘﻨﻲ‬ ‫و‬ ‫آﻣﺮﯾﻜﺎﯾﻲ‬ ‫ﻛﺎرﮔﺮان‬ ‫ﺑﯿﻦ‬ ‫ﺗﻔﺎوﺗﮭﺎﯾﻲ‬
‫ﻛﺎرﮔران‬‫ژاﭘﻧﻲ‬
•‫ﺑﺻورت‬‫ﻣﻲ‬ ‫ﻛﺎر‬ ‫ﮔروھﻲ‬‫ﻛﻧﻧد‬
•‫ﺑﮫ‬‫ﻣﻲ‬ ‫ﺟﺎﺑﺟﺎ‬ ‫ﻛﻣﻲ‬ ‫ﺑﺳﺎر‬ ‫ﻣﯾزان‬
‫ﺷوﻧد‬
•‫ﺑراي‬‫ﺑﮫ‬ ‫ﻋﻣل‬ ‫اﺑﺗﻛﺎر‬ ‫ﻣﺳﺎﺋل‬ ‫ﺣل‬
‫ﻣﻲ‬ ‫ﺧرج‬‫دھﻧد‬
•‫ﮔروه‬‫ﻣﻲ‬ ‫ﺧود‬ ‫ﻣﻌرف‬ ‫را‬‫داﻧﻧد‬
•‫ﺑﮫ‬‫اﻋﺗﻘﺎد‬ ‫ﮔروھﻲ‬ ‫ﻣﺳﺋوﻟﯾت‬‫دارﻧ‬‫د‬
•‫از‬‫ﻧﻣﻲ‬ ‫ﭘرھﯾز‬ ‫ﺗﻌﺎرض‬ ‫و‬ ‫ﺗﺿﺎد‬
‫ﻛﻧﻧد‬
•‫ﻏﯾر‬‫راﺳت‬ ‫رو‬ ‫و‬ ‫رﺳﻣﻲ‬‫ھﺳﺗﻧد‬
•‫ﻋﻼﻗﮫ‬‫ﻣﺳﺋوﻟﯾت‬ ‫ﭘذﯾرﻓﺗن‬ ‫ﺑﮫ‬ ‫اي‬
‫ﻓردي‬‫ﻧدارﻧد‬
•‫ھﺳﺗﻧد‬ ‫ﺧطرﭘذﯾر‬
‫آﻣرﯾﻛﺎﯾﻲ‬ ‫ﻛﺎرﮔران‬
•‫ﻛﻧﻧد‬ ‫ﻣﻲ‬ ‫ﻛﺎر‬ ‫ﺗﻧﮭﺎ‬
•‫ﺷوﻧد‬ ‫ﻣﻲ‬ ‫ﺟﺎﺑﺟﺎ‬ ‫زﯾﺎدي‬ ‫ﻣﯾزان‬ ‫ﺑﮫ‬
•‫ﺑﺻور‬ ‫را‬ ‫ﻣﺳﺎﺋل‬ ،‫دﺳﺗواﻟﻌﻣل‬ ‫طﺑق‬‫ت‬
‫ﻛﻧﻧد‬ ‫ﻣﻲ‬ ‫ﺣل‬ ‫ﺳﯾﺳﺗﻣﺎﺗﯾك‬
•‫دارﻧد‬ ‫اﻋﺗﻘﺎد‬ ‫ﻓردي‬ ‫ﻣﺳﺋوﻟﯾت‬ ‫ﺑﮫ‬
•‫ﻛﻧﻧد‬ ‫ﻣﻲ‬ ‫ﭘرھﯾز‬ ‫ﺗﻌﺎرض‬ ‫و‬ ‫ﺗﺿﺎد‬ ‫از‬
•‫ﻣﻲ‬ ‫را‬ ‫واﺣد‬ ‫ﻣﺳﺋوﻟﯾت‬ ‫و‬ ‫اﺧﺗﯾﺎرات‬
‫ﭘذﯾرﻧد‬
•‫ﺗوﺟﮫ‬ ‫اﺧﺗﯾﺎرات‬ ‫ﻣراﺗب‬ ‫ﺳﻠﺳﻠﮫ‬ ‫ﺑﮫ‬
‫دارﻧد‬
•‫ﻣﻲ‬ ‫اﺟﺗﻧﺎب‬ ‫ﺧطر‬ ‫از‬ ‫و‬ ‫ھﺳﺗﻧد‬ ‫ﻣﺣﺗﺎط‬
‫ﻛﻧﻧد‬.
‫ﺳﺎزی‬‫ﺟﮭﺎﻧﯽ‬
•‫ﺎزی‬‫ﺳ‬‫ﺟﮭﺎﻧﯽ‬‫ﯽ‬‫ﺗﻐﯾﯾراﺗ‬ ‫ﯾف‬‫ﺗوﺻ‬ ‫رای‬‫ﺑ‬ ‫ت‬‫اﺳ‬ ‫طﻼﺣﯽ‬‫اﺻ‬‫ﮫ‬‫ﮐ‬
‫زاﯾش‬ ‫اﻓ‬ ‫ر‬ ‫اﺛ‬ ‫ر‬ ‫ﺑ‬ ‫ﺎﻧﯽ‬ ‫ﺟﮭ‬ ‫ﺎد‬ ‫اﻗﺗﺻ‬ ‫و‬ ‫ﻊ‬ ‫ﺟواﻣ‬ ‫ﮓ‬ ‫ﻓرھﻧ‬ ‫در‬
‫ﺑوﺟ‬ ‫ﯽ‬ ‫ﻓرھﻧﮕ‬ ‫ﺎدﻻت‬ ‫ﻣﺑ‬ ‫و‬ ‫ﯽ‬ ‫اﻟﻣﻠﻠ‬‫ﺑﯾن‬ ‫ﺎرت‬ ‫ﺗﺟ‬ ‫زون‬ ‫روزاﻓ‬‫ود‬
‫آﯾﻧد‬‫ﻣﯽ‬.
•‫اﺳ‬ ‫آن‬ ‫ﻘوق‬ ‫ﺷ‬ ‫از‬ ‫ﯽ‬ ‫ﯾﮑ‬ ‫ﮫ‬ ‫ﮐ‬ ‫ﺎدی‬ ‫اﻗﺗﺻ‬ ‫ﯽ‬ ‫ﺗﺧﺻﺻ‬ ‫وم‬ ‫ﻣﻔﮭ‬ ‫در‬‫ت‬
‫اﻗﺗﺻ‬ ‫آﺛﺎر‬ ‫ﺗوﺻﯾف‬ ‫ﺑرای‬ ‫ﻣواﻗﻊ‬ ‫ﺑﯾﺷﺗر‬ ‫اﺻطﻼح‬ ‫اﯾن‬‫ﺎزار‬‫ﺑ‬ ‫ﺎد‬
‫اﺳت‬ ‫ﺑﺎزار‬ ‫اﻗﺗﺻﺎد‬ ‫آزادی‬ ‫وﯾژه‬‫ﺑﮫ‬ ‫و‬.
5 ASPECTS OF GLOBALIZATION
1. ECONOMIC
2. TECHNOLOGICAL
3. CULTURAL
4. POLITICAL
5. MILITARY
‫ﻓﺮھﻨﮓ‬
•‫اﻟﻣﻠﻠ‬ ‫ﺑﯾن‬ ‫ﺳطﺢ‬ ‫در‬ ‫اﻧﺳﺎﻧﻲ‬ ‫ﻣﻧﺎﺑﻊ‬ ‫ﻣدﯾرﯾت‬ ‫ﺑر‬ ‫ﻣوﺛر‬ ‫ﻋواﻣل‬ ‫ﻣﮭﻣﺗرﯾن‬ ‫از‬ ‫ﯾﮑﻲ‬،‫ﻲ‬
‫ﮔذارد‬ ‫ﻣــﻲ‬ ‫آن‬ ‫ﺑﮫ‬ ‫ﭘﺎي‬ ‫ﺷرﮐﺗﻲ‬ ‫ﮐﮫ‬ ‫اﺳت‬ ‫ﮐﺷوري‬ ‫ﻓرھﻧﮓ‬.‫از‬ ‫ﻋﺑﺎرﺗﺳـت‬ ،‫ﻓرھﻧﮓ‬
‫اﻧد‬ ‫ﻣﺷﺗرک‬ ‫آﻧﮭﺎ‬ ‫در‬ ‫ﺟﺎﻣﻌﮫ‬ ‫ﯾﮏ‬ ‫اﻋﺿﺎي‬ ‫ﮐﮫ‬ ،‫ﻣﻔروﺿﺎت‬ ‫از‬ ‫اي‬ ‫ﻣﺟﻣـوﻋــﮫ‬‫اﯾن‬ ،
‫آرﻣﺎﻧﮭﺎﯾ‬ ‫و‬ ‫آن‬ ‫ﮐﺎرﮐرد‬ ‫ﭼﮕوﻧﮕﻲ‬ ،‫ﺟﮭﺎن‬ ‫درﺑﺎره‬ ‫ﻋﻘﺎﯾدي‬ ‫دھﻧده‬ ‫ﺷﮑل‬ ،‫ﻣﻔروﺿﺎت‬‫ﻲ‬
‫ھﺳﺗﻧد‬ ‫ارزﺷﻣﻧد‬.
•‫ﺟﮭ‬ ‫ﺑﺎزارھﺎي‬ ‫در‬ ‫اﻧﺳﺎﻧﻲ‬ ‫ﻣﻧﺎﺑﻊ‬ ‫ﻣدﯾرﯾت‬ ‫ﺑر‬ ‫ﺗﺎﺛﯾرﮔذار‬ ‫ﻋﺎﻣل‬ ً‫ﺎ‬‫ﻏﺎﻟﺑ‬ ‫ﻓرھﻧﮓ‬‫ﺎﻧﻲ‬
‫اﺳت‬.‫ﺗﺎﺛ‬ ‫ﮐﺷور‬ ‫ﯾﮏ‬ ‫اﻧﺳﺎﻧﻲ‬ ‫ﺳرﻣﺎﯾﮫ‬ ‫و‬ ‫ﻗواﻧﯾن‬ ‫ﺑر‬ ‫ﺗﺎﺛﯾرﺑﺳزاﯾﻲ‬ ‫ﻓرھﻧﮓ‬‫ﻣﻲ‬ ‫ﯾــر‬
‫ﮔذارد‬.‫ﺷده‬ ‫ﻣﺣﺳوب‬ ‫ارزش‬ ‫ﮐﺷوري‬ ‫در‬ ‫ﺗﺣﺻﯾﻼت‬ ‫و‬ ‫آﻣوزش‬ ،‫ﻓرھﻧﮓ‬ ‫اﮔر‬ ‫زﯾرا‬
‫ﺳرﻣﺎﯾﮫ‬ ‫ﺗﺎ‬ ‫ﮐرد‬ ‫ﺧواھﻧد‬ ‫ﺳﻌﻲ‬ ‫ﺟﺎﻣﻌﮫ‬ ‫اﻓراد‬ ،‫ﺻورت‬ ‫اﯾن‬ ‫در‬ ،‫ﺷود‬ ‫ﺗوﺟﮫ‬ ‫ﺑدان‬ ‫و‬
‫ﮐﻧﻧد‬ ‫ﺗﻘوﯾت‬ ‫را‬ ‫ﺧود‬ ‫اﻧﺳﺎﻧﻲ‬.
•‫ﻓ‬ ‫اﻧﺗﺧﺎب‬ ‫ﻧﺣوه‬ ‫و‬ ‫زﯾردﺳﺗﺎن‬ ‫ﺑﺎ‬ ‫ﻣدﯾران‬ ‫رﻓﺗﺎر‬ ‫ﺑرﻧﺣوه‬ ‫ﻓرھﻧﮕﻲ‬ ‫وﯾژﮔﯾﮭﺎي‬‫ﻌﺎﻟﯾﺗﮭﺎي‬
‫ﮔذارﻧد‬ ‫ﻣﻲ‬ ‫ﺗﺎﺛﯾر‬ ،‫اﻧﺳﺎﻧﻲ‬ ‫ﻣﻧﺎﺑﻊ‬ ‫ﻣدﯾرﯾت‬ ‫ﻣﻧﺎﺳب‬.‫ﻓردﮔرا‬ ‫ﻓرھﻧﮕﮭﺎي‬ ‫اﻏﻠب‬‫در‬
‫ﻣﺗﺣده‬ ‫اﯾﺎﻻت‬‫و‬‫ﮔرا‬ ‫ﺟﻣﻊ‬ ‫ﻓرھﻧﮕﮭﺎي‬‫و‬ ‫ﻣﯾﺷوﻧد‬ ‫دﯾده‬ ‫ژاﭘن‬ ‫در‬‫ﮔر‬ ‫ﺟﻣﻊ‬ ‫ﻓرھﻧﮕﮭﺎي‬،‫ا‬
‫ﻣدﯾرﯾت‬ ‫اﻗداﻣﺎت‬ ‫و‬ ‫ﮔروھﻲ‬ ‫ﮔﯾري‬ ‫ﺗﺻﻣﯾم‬ ‫ﺑﮫ‬ ،‫ﻓردﮔرا‬ ‫ﻓرھﻧﮕﮭﺎي‬ ‫ﺑﮫ‬ ‫ﻧﺳﺑت‬
‫دھﻧد‬ ‫ﻣﻲ‬ ‫ارزش‬ ‫و‬ ‫ﺑﮭﺎ‬ ‫ﺑﯾﺷﺗر‬ ‫ﻣﺷﺎرﮐﺗﻲ‬.
•‫ﺗﺎﺛﯾ‬ ‫ﻧﯾز‬ ‫ﺳﺎزﻣﺎﻧﮭﺎ‬ ‫ھﻣﺎھﻧﮕﻲ‬ ‫و‬ ‫ارﺗﺑﺎطﻲ‬ ‫ﻓرآﯾﻧدھﺎي‬ ‫ﺑر‬ ،‫ﻓرھﻧﮕﻲ‬ ‫ﺗﻔﺎوﺗﮭﺎي‬‫ﻣﻲ‬ ‫ر‬
‫ﮔذارﻧد‬.
‫ﺟﮭﺎﻧﻲ‬ ‫دھﻜﺪه‬
Global village
•‫دﻧﯾ‬ ‫ﮫ‬‫ﻛ‬ ‫ت‬‫اﺳ‬ ‫ﮫ‬‫دھ‬ ‫ك‬‫ﯾ‬ ‫از‬ ‫ﯾش‬‫ﺑ‬ ‫ﮫ‬‫ﻛ‬ ‫د‬‫ﺑﺎورﻧ‬ ‫ن‬‫اﯾ‬ ‫ر‬‫ﺑ‬ ‫ﮕران‬‫ﭘژوھﺷ‬‫ﺎ‬
‫ت‬‫اﺳ‬ ‫ده‬‫درآﻣ‬ ‫ﺎﻧﻲ‬‫ﺟﮭ‬ ‫ده‬‫دھﻛ‬ ‫ﯾك‬ ‫ﺑﺻورت‬.‫ﺎﻧﻲ‬‫ﺟﮭ‬ ‫ده‬‫دھﻛ‬ ‫ت‬‫واﻗﻌﯾ‬
‫و‬ ‫ﻲ‬ ‫ﻣﻠﯾﺗ‬ ‫د‬ ‫ﭼﻧ‬ ‫رﻛﺗﮭﺎي‬ ‫ﺷ‬ ‫ﮫ‬ ‫ﻛ‬ ‫ﻲ‬ ‫اﺛراﺗ‬ ‫دﮔﺎه‬ ‫دﯾ‬ ‫از‬ ‫وان‬ ‫ﺗ‬ ‫ﻲ‬ ‫ﻣ‬ ‫را‬
‫دارﻧ‬ ‫ﺎﻧﻲ‬‫ﺟﮭ‬ ‫ﺎد‬‫اﻗﺗﺻ‬ ‫ﺳﯾﺳﺗم‬ ‫ﺑر‬ ‫اي‬ ‫ﻣﻧطﻘﮫ‬ ‫ھﻣﻛﺎري‬ ‫ﻗراردادھﺎي‬،‫د‬
‫ﻛرد‬ ‫ﻣﺷﺎھده‬.
•‫ﺑﻠ‬ ‫در‬ ‫و‬ ‫رود‬ ‫ﺑ‬ ‫ﯾن‬ ‫ﺑ‬ ‫از‬ ‫ﻲ‬ ‫ﻓرھﻧﮕ‬ ‫ﺎي‬ ‫ﺗﻔﺎوﺗﮭ‬ ‫ﮫ‬ ‫ﻛ‬ ‫ود‬ ‫ﺷ‬ ‫ﻲ‬ ‫ﻣ‬ ‫ث‬ ‫ﺑﺎﻋ‬‫د‬ ‫ﻧ‬
‫ﯾﻌ‬ ،‫د‬‫آﯾ‬ ‫در‬ ‫ر‬‫ﻓراﮔﯾ‬ ‫ﻓرھﻧﮓ‬ ‫ﯾك‬ ‫ﺻورت‬ ‫ﺑﮫ‬ ‫ﺟﮭﺎﻧﻲ‬ ‫دھﻛده‬ ‫ﻣدت‬‫ﻲ‬‫ﻧ‬
‫ف‬‫ﻣﺧﺗﻠ‬ ‫ﺎي‬‫ھ‬ ‫ﮓ‬‫ﻓرھﻧ‬ ‫ﮫ‬‫ھﻣ‬ ‫ﻛﮫ‬ ‫آﯾد‬ ‫ﻣﻲ‬ ‫در‬ ‫اي‬ ‫ﻛوره‬ ‫ﺑﺻورت‬ ‫دﻧﯾﺎ‬
‫روﻧد‬ ‫ﻣﻲ‬ ‫ﺑﯾن‬ ‫از‬ ‫و‬ ‫ﺷده‬ ‫ذوب‬ ‫آن‬ ‫در‬.
(Multinational Corporations) ‫ﺷﺮﻛﺖ‬‫ﻣﻠﯿﺘﻲ‬ ‫ﭼﻨﺪ‬ ‫ھﺎي‬
‫و‬‫اي‬ ‫ﻣﻨﻄﻘﮫ‬ ‫ھﻤﻜﺎري‬ ‫ﻗﺮاردادھﺎي‬
•‫ﺷرﻛت‬‫ﭼﻧد‬ ‫ھﺎي‬‫ﻣﻠﯾﺗﻲ‬‫د‬ ‫از‬ ‫ﯾش‬‫ﺑ‬ ‫در‬ ‫ﮫ‬‫ﻛ‬ ‫ود‬‫ﺷ‬ ‫ﻲ‬‫ﻣ‬ ‫ﮫ‬‫ﮔﻔﺗ‬ ‫ھﺎﯾﻲ‬ ‫ﺷرﻛت‬ ‫ﺑﮫ‬‫ﺎ‬‫ﯾ‬ ‫و‬
‫د‬‫دارﻧ‬ ‫ده‬‫ﻋﻣ‬ ‫ﺎي‬‫ﻓﻌﺎﻟﯾﺗﮭ‬ ‫ﺎن‬‫ھﻣزﻣ‬ ‫ورت‬‫ﺑﺻ‬ ‫ور‬‫ﻛﺷ‬ ‫د‬‫ﭼﻧ‬.‫آورد‬ ‫ره‬ ‫ﺎ‬‫ﯾ‬ ‫ﮫ‬‫ﻧﺗﯾﺟ‬ ‫ﺎ‬‫آﻧﮭ‬
‫ﺧ‬ ‫ﻓﻌﺎﻟﯾﺗﮭﺎي‬ ‫از‬ ‫اﺳﺗﻔﺎده‬ ‫ﺑﺎ‬ ‫ﻛﮫ‬ ‫ھﺳﺗﻧد‬ ‫ﺟﮭﺎﻧﻲ‬ ‫اﻗﺗﺻﺎد‬ ‫ﺳﯾﺳﺗم‬ ‫طﺑﯾﻌﻲ‬‫اﺳﺗراﺗژي‬ ‫ود‬
‫د‬‫ﻧﻣﺎﯾﻧ‬ ‫ﻲ‬‫ﻣ‬ ‫ﮫ‬‫اراﺋ‬ ‫و‬ ‫دوﯾن‬‫ﺗ‬ ‫را‬ ‫ﺎﻧﻲ‬‫ﺟﮭ‬.‫ﺎي‬‫ھ‬ ‫ﺗم‬‫ﺳﯾﺳ‬ ‫ﺎ‬‫ﺑ‬ ‫ﺎ‬‫ھ‬ ‫رﻛت‬‫ﺷ‬ ‫ن‬‫اﯾ‬ ‫دﯾران‬‫ﻣ‬
‫ن‬ ‫اﯾ‬ ‫ﮫ‬ ‫ﻛ‬ ‫وﻧد‬ ‫ﺷ‬ ‫ﻲ‬ ‫ﻣ‬ ‫رو‬ ‫روﺑ‬ ‫ﺎﮔون‬ ‫ﮔوﻧ‬ ‫وم‬ ‫رﺳ‬ ‫و‬ ‫ﺎدات‬ ‫ﻋ‬ ،‫ﺎدي‬ ‫اﻗﺗﺻ‬ ،‫ﻲ‬ ‫ﺳﯾﺎﺳ‬
‫را‬ ‫ﺗﮭﺎﯾﻲ‬‫ﻓرﺻ‬ ‫م‬‫ھ‬ ‫و‬ ‫ود‬‫ﺷ‬ ‫ﻲ‬‫ﻣ‬ ‫ﻛﻼت‬‫ﻣﺷ‬ ‫و‬ ‫ﺎﺋل‬‫ﻣﺳ‬ ‫روز‬‫ﺑ‬ ‫ب‬‫ﻣوﺟ‬ ‫م‬‫ھ‬ ‫ﺎ‬‫اﺧﺗﻼﻓﮭ‬
‫آورد‬ ‫ﻣﻲ‬ ‫ﺑوﺟود‬ ‫آﻧﮭﺎ‬ ‫ﺑراي‬.
•‫ﺑﺎ‬ ،‫ھﻣﭼﻧﯾن‬‫اي‬ ‫ﻣﻧطﻘﮫ‬ ‫ھﻣﻛﺎري‬ ‫ﻗراردادھﺎي‬ ‫ﭘﯾداﯾش‬‫و‬ ‫ﻣﺧدوش‬ ‫ﻣﻠﻲ‬ ‫ﻣرزھﺎي‬ ،
‫از‬ ‫ﻋﺑﺎرﺗﻧد‬ ‫آﻧﮭﺎ‬ ‫ﺗرﯾن‬ ‫ﻣﻌروف‬ ‫ﻛﮫ‬ ‫اﺳت‬ ‫ﺷده‬ ‫ﻛﻣرﻧﮓ‬ ‫زﯾﺎدي‬ ‫ﺣد‬ ‫ﺗﺎ‬:
-‫ﺎ‬ ‫اروﭘ‬ ‫ﮫ‬ ‫اﺗﺣﺎدﯾ‬:‫ﯾن‬ ‫ﺑ‬ ‫رارداد‬ ‫ﻗ‬28‫ﻲ‬ ‫ھﻣﮕ‬ ‫آن‬ ‫ب‬ ‫ﻣوﺟ‬ ‫ﮫ‬ ‫ﺑ‬ ‫ﮫ‬ ‫ﻛ‬ ‫ﺎﯾﻲ‬ ‫اروﭘ‬ ‫ور‬ ‫ﻛﺷ‬
‫اﻧد‬ ‫آﻣده‬ ‫در‬ ‫ﺗﺟﺎري‬ ‫ﻗوي‬ ‫ﺑﺎزار‬ ‫ﯾك‬ ‫ﺑﺻورت‬.
-‫ﻧﻔﺗﺎ‬ ‫ﻗرارداد‬:‫ﻣوﺟب‬ ‫ﺑﮫ‬ ‫ﻛﮫ‬ ‫ﻣﻛزﯾك‬ ‫و‬ ‫ﻛﺎﻧﺎدا‬ ،‫آﻣرﯾﻛﺎ‬ ‫ﻛﺷورھﺎي‬ ‫ﺑﯾن‬ ‫ﻗرارداد‬‫آن‬
‫ﺷدﻧد‬ ‫ﻣﻌﺎف‬ ‫ﮔﻣرﻛﻲ‬ ‫ﺗﻌرﻓﮫ‬ ‫از‬ ‫ﻛﺷورھﺎ‬ ‫اﯾن‬ ‫ﺑﯾن‬ ‫ﺷده‬ ‫ﻣﺑﺎدﻟﮫ‬ ‫ﻛﺎﻻھﺎي‬.
-‫ﺷرﻗﻲ‬ ‫اروﭘﺎي‬:‫ﺗر‬‫ﮔﺳ‬ ‫و‬ ‫رواج‬ ‫ب‬‫ﻣوﺟ‬ ‫م‬‫ﻛﻣوﻧﯾﺳ‬ ‫ﻘوط‬‫ﺳ‬ ‫و‬ ‫آﻟﻣﺎن‬ ‫ﻣﺟدد‬ ‫اﺗﺣﺎد‬‫ش‬
‫ارﺗﺑﺎط‬ ‫زاﯾش‬‫اﻓ‬ ‫ﻣوﺟب‬ ‫درﻧﺗﯾﺟﮫ‬ ‫و‬ ‫ﺷرﻗﻲ‬ ‫اروﭘﺎي‬ ‫ﻛﺷورھﺎي‬ ‫در‬ ‫آزاد‬ ‫ﺑﺎزار‬‫ﺎت‬
‫اﺳت‬ ‫ﺷده‬ ‫ﻛﺷورھﺎ‬ ‫و‬ ‫ﺳﺎزﻣﺎﻧﮭﺎ‬ ‫ﺑﯾن‬ ‫ﺟﺎﻧﺑﮫ‬ ‫ﭼﻧد‬.
‫اﻟﻤﻠﻠﻲ‬ ‫ﺑﯿﻦ‬ ‫ﻣﺴﺎﺋﻞ‬ ‫ﺑﺎ‬ ‫روﯾﺎروﯾﻲ‬:
•‫اﺳ‬ ‫آورده‬ ‫ﺑوﺟود‬ ‫ﻣﺷﻛﻼﺗﻲ‬ ‫و‬ ‫ﻣﺳﺎﺋل‬ ‫ﻣدﯾران‬ ‫ﺑراي‬ ‫ﺟﮭﺎﻧﻲ‬ ‫اﻗﺗﺻﺎد‬ ‫ﺳﯾﺳﺗم‬‫ﮫ‬‫ﻛ‬ ‫ت‬
‫د‬ ‫ﻧﺑودﻧ‬ ‫ﮫ‬ ‫ﻣواﺟ‬ ‫آن‬ ‫ﺎ‬ ‫ﺑ‬ ‫ود‬ ‫ﺧ‬ ‫ور‬ ‫ﻛﺷ‬ ‫در‬ ‫ﺎ‬ ‫آﻧﮭ‬.،‫ﻲ‬ ‫ﺳﯾﺎﺳ‬ ‫ﺎي‬ ‫ھ‬ ‫ﺗم‬ ‫ﺳﯾﺳ‬ ‫ﺎ‬ ‫ﺑ‬ ‫دﯾران‬ ‫ﻣ‬
‫ﺎوﺗﻲ‬ ‫ﻣﺗﻔ‬ ‫ﻲ‬ ‫ﻣﻠ‬ ‫ﺎي‬ ‫ﻓرھﻧﮕﮭ‬ ‫و‬ ‫ﺎدي‬ ‫اﻗﺗﺻ‬ ‫ﯾط‬ ‫ﻣﺣ‬ ‫ﯾن‬ ‫ھﻣﭼﻧ‬ ‫و‬ ‫ﺎﻧوﻧﻲ‬ ‫ﻗ‬ ‫و‬ ‫وﻗﻲ‬ ‫ﺣﻘ‬
‫ﺷدﻧد‬ ‫روﺑرو‬.
•‫ﮫ‬ ‫ﺑ‬‫و‬ ‫وم‬ ‫رﺳ‬ ‫و‬ ‫ﺎدات‬ ‫ﻋ‬ ‫ﮫ‬ ‫ﻛ‬ ‫ﺗﻧد‬ ‫ﭘرﺳ‬ ‫وم‬ ‫ﻗ‬ ‫ﻲ‬ ‫ﻣردﻣ‬ ‫ﺎ‬ ‫ھ‬ ‫ﺎﯾﻲ‬ ‫آﻣرﯾﻛ‬ ،‫ﮫ‬ ‫ﻧﻣوﻧ‬ ‫وان‬ ‫ﻋﻧ‬
‫ران‬ ‫دﯾﮕ‬ ‫از‬ ‫ر‬ ‫ﺑرﺗ‬ ‫را‬ ‫ود‬ ‫ﺧ‬ ‫ﻲ‬ ‫ﻓرھﻧﮕ‬ ‫ﮭﺎي‬ ‫ارزﺷ‬‫ﻲ‬ ‫ﻣ‬‫و‬ ‫ﺎت‬ ‫ﺛﺑ‬ ‫دار‬ ‫طرﻓ‬ ،‫د‬ ‫داﻧﻧ‬
‫دﯾران‬‫ﻣ‬ ‫و‬ ‫ھﺳﺗﻧد‬ ‫ﺻرﯾﺢ‬ ‫و‬ ‫رك‬ ً‫ﻼ‬‫ﻛﺎﻣ‬ ‫و‬ ‫ﺳﺎزﻣﺎﻧﻲ‬ ‫ﭘﺎﯾداري‬‫ﻧﺳ‬ ‫ﺎﯾﻲ‬‫آﻣرﯾﻛ‬‫ﮫ‬‫ﺑ‬ ‫ﺑت‬
‫ﺎﺋل‬‫ﻣﺳ‬ ‫ﺑروز‬ ‫ﻣوﺟب‬ ‫اﻣر‬ ‫ھﻣﯾن‬ ‫و‬ ‫ھﺳﺗﻧد‬ ‫ﻧﺎﺗوان‬ ‫ﻛﺷورھﺎ‬ ‫ﺳﺎﯾر‬ ‫ﻓرھﻧﮓ‬ ‫درك‬‫و‬
‫اﺳت‬ ‫ﺷده‬ ‫زﯾﺎدي‬ ‫ﻣﺷﻛﻼت‬.
‫اﺳ‬ ‫دررﻓﺗﺎرﺳﺎزﻣﺎﻧﻲ‬ ‫ﺗﻔﺎوﺗﮭﺎ‬ ‫درﺗوﺟﯾﮫ‬ ‫ﻗوي‬ ‫ﻧﯾروي‬ ‫ﯾك‬ ، ‫ﻣﻠﻲ‬ ‫ﻓرھﻧﮓ‬‫ت‬.
‫ﻛﻧد‬ ‫ﻣﻲ‬ ‫ﺗوﺟﯾﮫ‬ ‫را‬ ‫اﻓراد‬ ‫رﻓﺗﺎر‬ ‫و‬ ‫ﻧﮕرش‬ ،‫ﺗﻔﺎوﺗﮭﺎ‬ ‫اﯾن‬
‫و‬ ‫ﺳ‬ ‫ﮫ‬ ‫ﺑ‬ ‫ورھﺎ‬ ‫ﻛﺷ‬ ‫ر‬ ‫اﻛﺛ‬ ‫و‬ ‫د‬ ‫ﯾﺎﺑ‬ ‫ﻲ‬ ‫ﻣ‬ ‫ﺎھش‬ ‫ﻛ‬ ‫ﺎ‬ ‫ﺗﻔﺎوﺗﮭ‬ ‫ن‬ ‫اﯾ‬ ‫اي‬ ‫ده‬ ‫اﻓزاﯾﻧ‬ ‫ور‬ ‫ط‬ ‫ﮫ‬ ‫ﺑ‬‫ي‬
‫ﻣﯾروﻧد‬ ‫ﭘﯾش‬ ‫ھﻣﮕراﯾﻲ‬ ‫و‬ ‫ﺗﺟﺎﻧس‬
‫اﺳ‬ ‫ﻣﺳﺗﻘر‬ ‫آن‬ ‫در‬ ‫ﺳﺎزﻣﺎن‬ ‫ﻛﮫ‬ ‫اﺳت‬ ‫ﻛﺷوري‬ ‫ﻓرھﻧﮓ‬ ً‫ا‬‫اﻛﺛر‬ ،‫ﺣﺎﻛم‬ ‫ﻓرھﻧﮓ‬‫ت‬.
‫؟‬ ‫ﻣﯿﺸﻮد‬ ‫ﺷﺮوع‬ ‫ﻛﺠﺎ‬ ‫از‬ ‫ﺟﮭﺎﻧﻲ‬ ‫ﻣﺪﯾﺮﯾﺖ‬!!!

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Organizational behavior at the global level (رفتار سازماني در سطح جهاني)

  • 1. ‫ﺟﮭﺎﻧﻲ‬ ‫ﺳﻄﺢ‬ ‫در‬ ‫ﺳﺎزﻣﺎﻧﻲ‬ ‫رﻓﺘﺎر‬ Organizational behavior at the global level •‫از‬ ‫ﮫ‬ ‫ﻛ‬ ‫ﯾم‬ ‫ﻛﻧ‬ ‫ﻲ‬ ‫ﻣ‬ ‫ﮫ‬ ‫اراﺋ‬ ‫ﺎرﭼوﺑﻲ‬ ‫ﭼ‬ ‫ﺗوان‬ ‫ﻣﻲ‬ ‫آن‬ ‫طرﯾق‬‫ﻣﻠﻲ‬ ‫ﺗﻔﺎوﺗﮭﺎي‬‫ر‬‫ا‬ ‫ﮫ‬‫ﻛ‬ ‫ﻣدﯾري‬ ‫داد‬ ‫ﻧﺷﺎن‬ ‫و‬ ‫ﻛرد‬ ‫ﻣﺷﺧص‬ ‫ﺎر‬ ‫ﻛ‬ ‫ﮫ‬ ‫ﺑ‬ ‫ﻐول‬ ‫ﻣﺷ‬ ‫ر‬ ‫دﯾﮕ‬ ‫ور‬ ‫ﻛﺷ‬ ‫در‬ ‫در‬ ‫د‬ ‫ﺑﺎﯾ‬ ،‫ت‬ ‫اﺳ‬‫و‬ ‫ﺎر‬ ‫رﻓﺗ‬ ‫ﯾوه‬ ‫ﺷ‬ ‫ﻣدﯾرﯾت‬‫ﺑدھد‬ ‫ﺗﻐﯾﯾراﺗﻲ‬ ‫ﭼﮫ‬ ‫ﺧود‬. •‫ﻣدﯾ‬ ‫ﺟﮭﺎﻧﻲ‬ ‫اﻗﺗﺻﺎد‬ ‫ﺳﯾﺳﺗم‬ ‫ﯾك‬ ‫در‬‫ران‬ ‫ﺑﺎﯾد‬‫ﻲ‬‫ﻓرھﻧﮕ‬ ‫ﺗﻔﺎوﺗﮭﺎي‬‫ﻛ‬ ‫درك‬ ‫را‬‫د‬‫ﻧﻧ‬ ‫ود‬‫ﺧ‬ ‫ﺎي‬‫ھ‬ ‫ﺎزﻣﺎن‬‫ﺳ‬ ‫دﯾرﯾت‬‫ﻣ‬ ‫ﺷﯾوه‬ ‫و‬ ‫ﻧﻣﺎﯾﻧد‬ ‫ﺗﻌدﯾل‬ ‫آن‬ ‫اﺳﺎس‬ ‫ﺑر‬ ‫را‬.
  • 2. ‫زﻧﺪﮔﻲ‬ ‫ﺷﯿﻮه‬ ‫و‬ ‫ﻓﺮھﻨﮓ‬ ‫اﺧﺘﻼف‬ ‫ژاﭘﻨﻲ‬ ‫و‬ ‫آﻣﺮﯾﻜﺎﯾﻲ‬ ‫ﻛﺎرﮔﺮان‬ ‫ﺑﯿﻦ‬ ‫ﺗﻔﺎوﺗﮭﺎﯾﻲ‬ ‫ﻛﺎرﮔران‬‫ژاﭘﻧﻲ‬ •‫ﺑﺻورت‬‫ﻣﻲ‬ ‫ﻛﺎر‬ ‫ﮔروھﻲ‬‫ﻛﻧﻧد‬ •‫ﺑﮫ‬‫ﻣﻲ‬ ‫ﺟﺎﺑﺟﺎ‬ ‫ﻛﻣﻲ‬ ‫ﺑﺳﺎر‬ ‫ﻣﯾزان‬ ‫ﺷوﻧد‬ •‫ﺑراي‬‫ﺑﮫ‬ ‫ﻋﻣل‬ ‫اﺑﺗﻛﺎر‬ ‫ﻣﺳﺎﺋل‬ ‫ﺣل‬ ‫ﻣﻲ‬ ‫ﺧرج‬‫دھﻧد‬ •‫ﮔروه‬‫ﻣﻲ‬ ‫ﺧود‬ ‫ﻣﻌرف‬ ‫را‬‫داﻧﻧد‬ •‫ﺑﮫ‬‫اﻋﺗﻘﺎد‬ ‫ﮔروھﻲ‬ ‫ﻣﺳﺋوﻟﯾت‬‫دارﻧ‬‫د‬ •‫از‬‫ﻧﻣﻲ‬ ‫ﭘرھﯾز‬ ‫ﺗﻌﺎرض‬ ‫و‬ ‫ﺗﺿﺎد‬ ‫ﻛﻧﻧد‬ •‫ﻏﯾر‬‫راﺳت‬ ‫رو‬ ‫و‬ ‫رﺳﻣﻲ‬‫ھﺳﺗﻧد‬ •‫ﻋﻼﻗﮫ‬‫ﻣﺳﺋوﻟﯾت‬ ‫ﭘذﯾرﻓﺗن‬ ‫ﺑﮫ‬ ‫اي‬ ‫ﻓردي‬‫ﻧدارﻧد‬ •‫ھﺳﺗﻧد‬ ‫ﺧطرﭘذﯾر‬ ‫آﻣرﯾﻛﺎﯾﻲ‬ ‫ﻛﺎرﮔران‬ •‫ﻛﻧﻧد‬ ‫ﻣﻲ‬ ‫ﻛﺎر‬ ‫ﺗﻧﮭﺎ‬ •‫ﺷوﻧد‬ ‫ﻣﻲ‬ ‫ﺟﺎﺑﺟﺎ‬ ‫زﯾﺎدي‬ ‫ﻣﯾزان‬ ‫ﺑﮫ‬ •‫ﺑﺻور‬ ‫را‬ ‫ﻣﺳﺎﺋل‬ ،‫دﺳﺗواﻟﻌﻣل‬ ‫طﺑق‬‫ت‬ ‫ﻛﻧﻧد‬ ‫ﻣﻲ‬ ‫ﺣل‬ ‫ﺳﯾﺳﺗﻣﺎﺗﯾك‬ •‫دارﻧد‬ ‫اﻋﺗﻘﺎد‬ ‫ﻓردي‬ ‫ﻣﺳﺋوﻟﯾت‬ ‫ﺑﮫ‬ •‫ﻛﻧﻧد‬ ‫ﻣﻲ‬ ‫ﭘرھﯾز‬ ‫ﺗﻌﺎرض‬ ‫و‬ ‫ﺗﺿﺎد‬ ‫از‬ •‫ﻣﻲ‬ ‫را‬ ‫واﺣد‬ ‫ﻣﺳﺋوﻟﯾت‬ ‫و‬ ‫اﺧﺗﯾﺎرات‬ ‫ﭘذﯾرﻧد‬ •‫ﺗوﺟﮫ‬ ‫اﺧﺗﯾﺎرات‬ ‫ﻣراﺗب‬ ‫ﺳﻠﺳﻠﮫ‬ ‫ﺑﮫ‬ ‫دارﻧد‬ •‫ﻣﻲ‬ ‫اﺟﺗﻧﺎب‬ ‫ﺧطر‬ ‫از‬ ‫و‬ ‫ھﺳﺗﻧد‬ ‫ﻣﺣﺗﺎط‬ ‫ﻛﻧﻧد‬.
  • 3. ‫ﺳﺎزی‬‫ﺟﮭﺎﻧﯽ‬ •‫ﺎزی‬‫ﺳ‬‫ﺟﮭﺎﻧﯽ‬‫ﯽ‬‫ﺗﻐﯾﯾراﺗ‬ ‫ﯾف‬‫ﺗوﺻ‬ ‫رای‬‫ﺑ‬ ‫ت‬‫اﺳ‬ ‫طﻼﺣﯽ‬‫اﺻ‬‫ﮫ‬‫ﮐ‬ ‫زاﯾش‬ ‫اﻓ‬ ‫ر‬ ‫اﺛ‬ ‫ر‬ ‫ﺑ‬ ‫ﺎﻧﯽ‬ ‫ﺟﮭ‬ ‫ﺎد‬ ‫اﻗﺗﺻ‬ ‫و‬ ‫ﻊ‬ ‫ﺟواﻣ‬ ‫ﮓ‬ ‫ﻓرھﻧ‬ ‫در‬ ‫ﺑوﺟ‬ ‫ﯽ‬ ‫ﻓرھﻧﮕ‬ ‫ﺎدﻻت‬ ‫ﻣﺑ‬ ‫و‬ ‫ﯽ‬ ‫اﻟﻣﻠﻠ‬‫ﺑﯾن‬ ‫ﺎرت‬ ‫ﺗﺟ‬ ‫زون‬ ‫روزاﻓ‬‫ود‬ ‫آﯾﻧد‬‫ﻣﯽ‬. •‫اﺳ‬ ‫آن‬ ‫ﻘوق‬ ‫ﺷ‬ ‫از‬ ‫ﯽ‬ ‫ﯾﮑ‬ ‫ﮫ‬ ‫ﮐ‬ ‫ﺎدی‬ ‫اﻗﺗﺻ‬ ‫ﯽ‬ ‫ﺗﺧﺻﺻ‬ ‫وم‬ ‫ﻣﻔﮭ‬ ‫در‬‫ت‬ ‫اﻗﺗﺻ‬ ‫آﺛﺎر‬ ‫ﺗوﺻﯾف‬ ‫ﺑرای‬ ‫ﻣواﻗﻊ‬ ‫ﺑﯾﺷﺗر‬ ‫اﺻطﻼح‬ ‫اﯾن‬‫ﺎزار‬‫ﺑ‬ ‫ﺎد‬ ‫اﺳت‬ ‫ﺑﺎزار‬ ‫اﻗﺗﺻﺎد‬ ‫آزادی‬ ‫وﯾژه‬‫ﺑﮫ‬ ‫و‬.
  • 4. 5 ASPECTS OF GLOBALIZATION 1. ECONOMIC 2. TECHNOLOGICAL 3. CULTURAL 4. POLITICAL 5. MILITARY
  • 5. ‫ﻓﺮھﻨﮓ‬ •‫اﻟﻣﻠﻠ‬ ‫ﺑﯾن‬ ‫ﺳطﺢ‬ ‫در‬ ‫اﻧﺳﺎﻧﻲ‬ ‫ﻣﻧﺎﺑﻊ‬ ‫ﻣدﯾرﯾت‬ ‫ﺑر‬ ‫ﻣوﺛر‬ ‫ﻋواﻣل‬ ‫ﻣﮭﻣﺗرﯾن‬ ‫از‬ ‫ﯾﮑﻲ‬،‫ﻲ‬ ‫ﮔذارد‬ ‫ﻣــﻲ‬ ‫آن‬ ‫ﺑﮫ‬ ‫ﭘﺎي‬ ‫ﺷرﮐﺗﻲ‬ ‫ﮐﮫ‬ ‫اﺳت‬ ‫ﮐﺷوري‬ ‫ﻓرھﻧﮓ‬.‫از‬ ‫ﻋﺑﺎرﺗﺳـت‬ ،‫ﻓرھﻧﮓ‬ ‫اﻧد‬ ‫ﻣﺷﺗرک‬ ‫آﻧﮭﺎ‬ ‫در‬ ‫ﺟﺎﻣﻌﮫ‬ ‫ﯾﮏ‬ ‫اﻋﺿﺎي‬ ‫ﮐﮫ‬ ،‫ﻣﻔروﺿﺎت‬ ‫از‬ ‫اي‬ ‫ﻣﺟﻣـوﻋــﮫ‬‫اﯾن‬ ، ‫آرﻣﺎﻧﮭﺎﯾ‬ ‫و‬ ‫آن‬ ‫ﮐﺎرﮐرد‬ ‫ﭼﮕوﻧﮕﻲ‬ ،‫ﺟﮭﺎن‬ ‫درﺑﺎره‬ ‫ﻋﻘﺎﯾدي‬ ‫دھﻧده‬ ‫ﺷﮑل‬ ،‫ﻣﻔروﺿﺎت‬‫ﻲ‬ ‫ھﺳﺗﻧد‬ ‫ارزﺷﻣﻧد‬. •‫ﺟﮭ‬ ‫ﺑﺎزارھﺎي‬ ‫در‬ ‫اﻧﺳﺎﻧﻲ‬ ‫ﻣﻧﺎﺑﻊ‬ ‫ﻣدﯾرﯾت‬ ‫ﺑر‬ ‫ﺗﺎﺛﯾرﮔذار‬ ‫ﻋﺎﻣل‬ ً‫ﺎ‬‫ﻏﺎﻟﺑ‬ ‫ﻓرھﻧﮓ‬‫ﺎﻧﻲ‬ ‫اﺳت‬.‫ﺗﺎﺛ‬ ‫ﮐﺷور‬ ‫ﯾﮏ‬ ‫اﻧﺳﺎﻧﻲ‬ ‫ﺳرﻣﺎﯾﮫ‬ ‫و‬ ‫ﻗواﻧﯾن‬ ‫ﺑر‬ ‫ﺗﺎﺛﯾرﺑﺳزاﯾﻲ‬ ‫ﻓرھﻧﮓ‬‫ﻣﻲ‬ ‫ﯾــر‬ ‫ﮔذارد‬.‫ﺷده‬ ‫ﻣﺣﺳوب‬ ‫ارزش‬ ‫ﮐﺷوري‬ ‫در‬ ‫ﺗﺣﺻﯾﻼت‬ ‫و‬ ‫آﻣوزش‬ ،‫ﻓرھﻧﮓ‬ ‫اﮔر‬ ‫زﯾرا‬ ‫ﺳرﻣﺎﯾﮫ‬ ‫ﺗﺎ‬ ‫ﮐرد‬ ‫ﺧواھﻧد‬ ‫ﺳﻌﻲ‬ ‫ﺟﺎﻣﻌﮫ‬ ‫اﻓراد‬ ،‫ﺻورت‬ ‫اﯾن‬ ‫در‬ ،‫ﺷود‬ ‫ﺗوﺟﮫ‬ ‫ﺑدان‬ ‫و‬ ‫ﮐﻧﻧد‬ ‫ﺗﻘوﯾت‬ ‫را‬ ‫ﺧود‬ ‫اﻧﺳﺎﻧﻲ‬. •‫ﻓ‬ ‫اﻧﺗﺧﺎب‬ ‫ﻧﺣوه‬ ‫و‬ ‫زﯾردﺳﺗﺎن‬ ‫ﺑﺎ‬ ‫ﻣدﯾران‬ ‫رﻓﺗﺎر‬ ‫ﺑرﻧﺣوه‬ ‫ﻓرھﻧﮕﻲ‬ ‫وﯾژﮔﯾﮭﺎي‬‫ﻌﺎﻟﯾﺗﮭﺎي‬ ‫ﮔذارﻧد‬ ‫ﻣﻲ‬ ‫ﺗﺎﺛﯾر‬ ،‫اﻧﺳﺎﻧﻲ‬ ‫ﻣﻧﺎﺑﻊ‬ ‫ﻣدﯾرﯾت‬ ‫ﻣﻧﺎﺳب‬.‫ﻓردﮔرا‬ ‫ﻓرھﻧﮕﮭﺎي‬ ‫اﻏﻠب‬‫در‬ ‫ﻣﺗﺣده‬ ‫اﯾﺎﻻت‬‫و‬‫ﮔرا‬ ‫ﺟﻣﻊ‬ ‫ﻓرھﻧﮕﮭﺎي‬‫و‬ ‫ﻣﯾﺷوﻧد‬ ‫دﯾده‬ ‫ژاﭘن‬ ‫در‬‫ﮔر‬ ‫ﺟﻣﻊ‬ ‫ﻓرھﻧﮕﮭﺎي‬،‫ا‬ ‫ﻣدﯾرﯾت‬ ‫اﻗداﻣﺎت‬ ‫و‬ ‫ﮔروھﻲ‬ ‫ﮔﯾري‬ ‫ﺗﺻﻣﯾم‬ ‫ﺑﮫ‬ ،‫ﻓردﮔرا‬ ‫ﻓرھﻧﮕﮭﺎي‬ ‫ﺑﮫ‬ ‫ﻧﺳﺑت‬ ‫دھﻧد‬ ‫ﻣﻲ‬ ‫ارزش‬ ‫و‬ ‫ﺑﮭﺎ‬ ‫ﺑﯾﺷﺗر‬ ‫ﻣﺷﺎرﮐﺗﻲ‬. •‫ﺗﺎﺛﯾ‬ ‫ﻧﯾز‬ ‫ﺳﺎزﻣﺎﻧﮭﺎ‬ ‫ھﻣﺎھﻧﮕﻲ‬ ‫و‬ ‫ارﺗﺑﺎطﻲ‬ ‫ﻓرآﯾﻧدھﺎي‬ ‫ﺑر‬ ،‫ﻓرھﻧﮕﻲ‬ ‫ﺗﻔﺎوﺗﮭﺎي‬‫ﻣﻲ‬ ‫ر‬ ‫ﮔذارﻧد‬.
  • 6. ‫ﺟﮭﺎﻧﻲ‬ ‫دھﻜﺪه‬ Global village •‫دﻧﯾ‬ ‫ﮫ‬‫ﻛ‬ ‫ت‬‫اﺳ‬ ‫ﮫ‬‫دھ‬ ‫ك‬‫ﯾ‬ ‫از‬ ‫ﯾش‬‫ﺑ‬ ‫ﮫ‬‫ﻛ‬ ‫د‬‫ﺑﺎورﻧ‬ ‫ن‬‫اﯾ‬ ‫ر‬‫ﺑ‬ ‫ﮕران‬‫ﭘژوھﺷ‬‫ﺎ‬ ‫ت‬‫اﺳ‬ ‫ده‬‫درآﻣ‬ ‫ﺎﻧﻲ‬‫ﺟﮭ‬ ‫ده‬‫دھﻛ‬ ‫ﯾك‬ ‫ﺑﺻورت‬.‫ﺎﻧﻲ‬‫ﺟﮭ‬ ‫ده‬‫دھﻛ‬ ‫ت‬‫واﻗﻌﯾ‬ ‫و‬ ‫ﻲ‬ ‫ﻣﻠﯾﺗ‬ ‫د‬ ‫ﭼﻧ‬ ‫رﻛﺗﮭﺎي‬ ‫ﺷ‬ ‫ﮫ‬ ‫ﻛ‬ ‫ﻲ‬ ‫اﺛراﺗ‬ ‫دﮔﺎه‬ ‫دﯾ‬ ‫از‬ ‫وان‬ ‫ﺗ‬ ‫ﻲ‬ ‫ﻣ‬ ‫را‬ ‫دارﻧ‬ ‫ﺎﻧﻲ‬‫ﺟﮭ‬ ‫ﺎد‬‫اﻗﺗﺻ‬ ‫ﺳﯾﺳﺗم‬ ‫ﺑر‬ ‫اي‬ ‫ﻣﻧطﻘﮫ‬ ‫ھﻣﻛﺎري‬ ‫ﻗراردادھﺎي‬،‫د‬ ‫ﻛرد‬ ‫ﻣﺷﺎھده‬. •‫ﺑﻠ‬ ‫در‬ ‫و‬ ‫رود‬ ‫ﺑ‬ ‫ﯾن‬ ‫ﺑ‬ ‫از‬ ‫ﻲ‬ ‫ﻓرھﻧﮕ‬ ‫ﺎي‬ ‫ﺗﻔﺎوﺗﮭ‬ ‫ﮫ‬ ‫ﻛ‬ ‫ود‬ ‫ﺷ‬ ‫ﻲ‬ ‫ﻣ‬ ‫ث‬ ‫ﺑﺎﻋ‬‫د‬ ‫ﻧ‬ ‫ﯾﻌ‬ ،‫د‬‫آﯾ‬ ‫در‬ ‫ر‬‫ﻓراﮔﯾ‬ ‫ﻓرھﻧﮓ‬ ‫ﯾك‬ ‫ﺻورت‬ ‫ﺑﮫ‬ ‫ﺟﮭﺎﻧﻲ‬ ‫دھﻛده‬ ‫ﻣدت‬‫ﻲ‬‫ﻧ‬ ‫ف‬‫ﻣﺧﺗﻠ‬ ‫ﺎي‬‫ھ‬ ‫ﮓ‬‫ﻓرھﻧ‬ ‫ﮫ‬‫ھﻣ‬ ‫ﻛﮫ‬ ‫آﯾد‬ ‫ﻣﻲ‬ ‫در‬ ‫اي‬ ‫ﻛوره‬ ‫ﺑﺻورت‬ ‫دﻧﯾﺎ‬ ‫روﻧد‬ ‫ﻣﻲ‬ ‫ﺑﯾن‬ ‫از‬ ‫و‬ ‫ﺷده‬ ‫ذوب‬ ‫آن‬ ‫در‬.
  • 7. (Multinational Corporations) ‫ﺷﺮﻛﺖ‬‫ﻣﻠﯿﺘﻲ‬ ‫ﭼﻨﺪ‬ ‫ھﺎي‬ ‫و‬‫اي‬ ‫ﻣﻨﻄﻘﮫ‬ ‫ھﻤﻜﺎري‬ ‫ﻗﺮاردادھﺎي‬ •‫ﺷرﻛت‬‫ﭼﻧد‬ ‫ھﺎي‬‫ﻣﻠﯾﺗﻲ‬‫د‬ ‫از‬ ‫ﯾش‬‫ﺑ‬ ‫در‬ ‫ﮫ‬‫ﻛ‬ ‫ود‬‫ﺷ‬ ‫ﻲ‬‫ﻣ‬ ‫ﮫ‬‫ﮔﻔﺗ‬ ‫ھﺎﯾﻲ‬ ‫ﺷرﻛت‬ ‫ﺑﮫ‬‫ﺎ‬‫ﯾ‬ ‫و‬ ‫د‬‫دارﻧ‬ ‫ده‬‫ﻋﻣ‬ ‫ﺎي‬‫ﻓﻌﺎﻟﯾﺗﮭ‬ ‫ﺎن‬‫ھﻣزﻣ‬ ‫ورت‬‫ﺑﺻ‬ ‫ور‬‫ﻛﺷ‬ ‫د‬‫ﭼﻧ‬.‫آورد‬ ‫ره‬ ‫ﺎ‬‫ﯾ‬ ‫ﮫ‬‫ﻧﺗﯾﺟ‬ ‫ﺎ‬‫آﻧﮭ‬ ‫ﺧ‬ ‫ﻓﻌﺎﻟﯾﺗﮭﺎي‬ ‫از‬ ‫اﺳﺗﻔﺎده‬ ‫ﺑﺎ‬ ‫ﻛﮫ‬ ‫ھﺳﺗﻧد‬ ‫ﺟﮭﺎﻧﻲ‬ ‫اﻗﺗﺻﺎد‬ ‫ﺳﯾﺳﺗم‬ ‫طﺑﯾﻌﻲ‬‫اﺳﺗراﺗژي‬ ‫ود‬ ‫د‬‫ﻧﻣﺎﯾﻧ‬ ‫ﻲ‬‫ﻣ‬ ‫ﮫ‬‫اراﺋ‬ ‫و‬ ‫دوﯾن‬‫ﺗ‬ ‫را‬ ‫ﺎﻧﻲ‬‫ﺟﮭ‬.‫ﺎي‬‫ھ‬ ‫ﺗم‬‫ﺳﯾﺳ‬ ‫ﺎ‬‫ﺑ‬ ‫ﺎ‬‫ھ‬ ‫رﻛت‬‫ﺷ‬ ‫ن‬‫اﯾ‬ ‫دﯾران‬‫ﻣ‬ ‫ن‬ ‫اﯾ‬ ‫ﮫ‬ ‫ﻛ‬ ‫وﻧد‬ ‫ﺷ‬ ‫ﻲ‬ ‫ﻣ‬ ‫رو‬ ‫روﺑ‬ ‫ﺎﮔون‬ ‫ﮔوﻧ‬ ‫وم‬ ‫رﺳ‬ ‫و‬ ‫ﺎدات‬ ‫ﻋ‬ ،‫ﺎدي‬ ‫اﻗﺗﺻ‬ ،‫ﻲ‬ ‫ﺳﯾﺎﺳ‬ ‫را‬ ‫ﺗﮭﺎﯾﻲ‬‫ﻓرﺻ‬ ‫م‬‫ھ‬ ‫و‬ ‫ود‬‫ﺷ‬ ‫ﻲ‬‫ﻣ‬ ‫ﻛﻼت‬‫ﻣﺷ‬ ‫و‬ ‫ﺎﺋل‬‫ﻣﺳ‬ ‫روز‬‫ﺑ‬ ‫ب‬‫ﻣوﺟ‬ ‫م‬‫ھ‬ ‫ﺎ‬‫اﺧﺗﻼﻓﮭ‬ ‫آورد‬ ‫ﻣﻲ‬ ‫ﺑوﺟود‬ ‫آﻧﮭﺎ‬ ‫ﺑراي‬. •‫ﺑﺎ‬ ،‫ھﻣﭼﻧﯾن‬‫اي‬ ‫ﻣﻧطﻘﮫ‬ ‫ھﻣﻛﺎري‬ ‫ﻗراردادھﺎي‬ ‫ﭘﯾداﯾش‬‫و‬ ‫ﻣﺧدوش‬ ‫ﻣﻠﻲ‬ ‫ﻣرزھﺎي‬ ، ‫از‬ ‫ﻋﺑﺎرﺗﻧد‬ ‫آﻧﮭﺎ‬ ‫ﺗرﯾن‬ ‫ﻣﻌروف‬ ‫ﻛﮫ‬ ‫اﺳت‬ ‫ﺷده‬ ‫ﻛﻣرﻧﮓ‬ ‫زﯾﺎدي‬ ‫ﺣد‬ ‫ﺗﺎ‬: -‫ﺎ‬ ‫اروﭘ‬ ‫ﮫ‬ ‫اﺗﺣﺎدﯾ‬:‫ﯾن‬ ‫ﺑ‬ ‫رارداد‬ ‫ﻗ‬28‫ﻲ‬ ‫ھﻣﮕ‬ ‫آن‬ ‫ب‬ ‫ﻣوﺟ‬ ‫ﮫ‬ ‫ﺑ‬ ‫ﮫ‬ ‫ﻛ‬ ‫ﺎﯾﻲ‬ ‫اروﭘ‬ ‫ور‬ ‫ﻛﺷ‬ ‫اﻧد‬ ‫آﻣده‬ ‫در‬ ‫ﺗﺟﺎري‬ ‫ﻗوي‬ ‫ﺑﺎزار‬ ‫ﯾك‬ ‫ﺑﺻورت‬. -‫ﻧﻔﺗﺎ‬ ‫ﻗرارداد‬:‫ﻣوﺟب‬ ‫ﺑﮫ‬ ‫ﻛﮫ‬ ‫ﻣﻛزﯾك‬ ‫و‬ ‫ﻛﺎﻧﺎدا‬ ،‫آﻣرﯾﻛﺎ‬ ‫ﻛﺷورھﺎي‬ ‫ﺑﯾن‬ ‫ﻗرارداد‬‫آن‬ ‫ﺷدﻧد‬ ‫ﻣﻌﺎف‬ ‫ﮔﻣرﻛﻲ‬ ‫ﺗﻌرﻓﮫ‬ ‫از‬ ‫ﻛﺷورھﺎ‬ ‫اﯾن‬ ‫ﺑﯾن‬ ‫ﺷده‬ ‫ﻣﺑﺎدﻟﮫ‬ ‫ﻛﺎﻻھﺎي‬. -‫ﺷرﻗﻲ‬ ‫اروﭘﺎي‬:‫ﺗر‬‫ﮔﺳ‬ ‫و‬ ‫رواج‬ ‫ب‬‫ﻣوﺟ‬ ‫م‬‫ﻛﻣوﻧﯾﺳ‬ ‫ﻘوط‬‫ﺳ‬ ‫و‬ ‫آﻟﻣﺎن‬ ‫ﻣﺟدد‬ ‫اﺗﺣﺎد‬‫ش‬ ‫ارﺗﺑﺎط‬ ‫زاﯾش‬‫اﻓ‬ ‫ﻣوﺟب‬ ‫درﻧﺗﯾﺟﮫ‬ ‫و‬ ‫ﺷرﻗﻲ‬ ‫اروﭘﺎي‬ ‫ﻛﺷورھﺎي‬ ‫در‬ ‫آزاد‬ ‫ﺑﺎزار‬‫ﺎت‬ ‫اﺳت‬ ‫ﺷده‬ ‫ﻛﺷورھﺎ‬ ‫و‬ ‫ﺳﺎزﻣﺎﻧﮭﺎ‬ ‫ﺑﯾن‬ ‫ﺟﺎﻧﺑﮫ‬ ‫ﭼﻧد‬.
  • 8. ‫اﻟﻤﻠﻠﻲ‬ ‫ﺑﯿﻦ‬ ‫ﻣﺴﺎﺋﻞ‬ ‫ﺑﺎ‬ ‫روﯾﺎروﯾﻲ‬: •‫اﺳ‬ ‫آورده‬ ‫ﺑوﺟود‬ ‫ﻣﺷﻛﻼﺗﻲ‬ ‫و‬ ‫ﻣﺳﺎﺋل‬ ‫ﻣدﯾران‬ ‫ﺑراي‬ ‫ﺟﮭﺎﻧﻲ‬ ‫اﻗﺗﺻﺎد‬ ‫ﺳﯾﺳﺗم‬‫ﮫ‬‫ﻛ‬ ‫ت‬ ‫د‬ ‫ﻧﺑودﻧ‬ ‫ﮫ‬ ‫ﻣواﺟ‬ ‫آن‬ ‫ﺎ‬ ‫ﺑ‬ ‫ود‬ ‫ﺧ‬ ‫ور‬ ‫ﻛﺷ‬ ‫در‬ ‫ﺎ‬ ‫آﻧﮭ‬.،‫ﻲ‬ ‫ﺳﯾﺎﺳ‬ ‫ﺎي‬ ‫ھ‬ ‫ﺗم‬ ‫ﺳﯾﺳ‬ ‫ﺎ‬ ‫ﺑ‬ ‫دﯾران‬ ‫ﻣ‬ ‫ﺎوﺗﻲ‬ ‫ﻣﺗﻔ‬ ‫ﻲ‬ ‫ﻣﻠ‬ ‫ﺎي‬ ‫ﻓرھﻧﮕﮭ‬ ‫و‬ ‫ﺎدي‬ ‫اﻗﺗﺻ‬ ‫ﯾط‬ ‫ﻣﺣ‬ ‫ﯾن‬ ‫ھﻣﭼﻧ‬ ‫و‬ ‫ﺎﻧوﻧﻲ‬ ‫ﻗ‬ ‫و‬ ‫وﻗﻲ‬ ‫ﺣﻘ‬ ‫ﺷدﻧد‬ ‫روﺑرو‬. •‫ﮫ‬ ‫ﺑ‬‫و‬ ‫وم‬ ‫رﺳ‬ ‫و‬ ‫ﺎدات‬ ‫ﻋ‬ ‫ﮫ‬ ‫ﻛ‬ ‫ﺗﻧد‬ ‫ﭘرﺳ‬ ‫وم‬ ‫ﻗ‬ ‫ﻲ‬ ‫ﻣردﻣ‬ ‫ﺎ‬ ‫ھ‬ ‫ﺎﯾﻲ‬ ‫آﻣرﯾﻛ‬ ،‫ﮫ‬ ‫ﻧﻣوﻧ‬ ‫وان‬ ‫ﻋﻧ‬ ‫ران‬ ‫دﯾﮕ‬ ‫از‬ ‫ر‬ ‫ﺑرﺗ‬ ‫را‬ ‫ود‬ ‫ﺧ‬ ‫ﻲ‬ ‫ﻓرھﻧﮕ‬ ‫ﮭﺎي‬ ‫ارزﺷ‬‫ﻲ‬ ‫ﻣ‬‫و‬ ‫ﺎت‬ ‫ﺛﺑ‬ ‫دار‬ ‫طرﻓ‬ ،‫د‬ ‫داﻧﻧ‬ ‫دﯾران‬‫ﻣ‬ ‫و‬ ‫ھﺳﺗﻧد‬ ‫ﺻرﯾﺢ‬ ‫و‬ ‫رك‬ ً‫ﻼ‬‫ﻛﺎﻣ‬ ‫و‬ ‫ﺳﺎزﻣﺎﻧﻲ‬ ‫ﭘﺎﯾداري‬‫ﻧﺳ‬ ‫ﺎﯾﻲ‬‫آﻣرﯾﻛ‬‫ﮫ‬‫ﺑ‬ ‫ﺑت‬ ‫ﺎﺋل‬‫ﻣﺳ‬ ‫ﺑروز‬ ‫ﻣوﺟب‬ ‫اﻣر‬ ‫ھﻣﯾن‬ ‫و‬ ‫ھﺳﺗﻧد‬ ‫ﻧﺎﺗوان‬ ‫ﻛﺷورھﺎ‬ ‫ﺳﺎﯾر‬ ‫ﻓرھﻧﮓ‬ ‫درك‬‫و‬ ‫اﺳت‬ ‫ﺷده‬ ‫زﯾﺎدي‬ ‫ﻣﺷﻛﻼت‬. ‫اﺳ‬ ‫دررﻓﺗﺎرﺳﺎزﻣﺎﻧﻲ‬ ‫ﺗﻔﺎوﺗﮭﺎ‬ ‫درﺗوﺟﯾﮫ‬ ‫ﻗوي‬ ‫ﻧﯾروي‬ ‫ﯾك‬ ، ‫ﻣﻠﻲ‬ ‫ﻓرھﻧﮓ‬‫ت‬. ‫ﻛﻧد‬ ‫ﻣﻲ‬ ‫ﺗوﺟﯾﮫ‬ ‫را‬ ‫اﻓراد‬ ‫رﻓﺗﺎر‬ ‫و‬ ‫ﻧﮕرش‬ ،‫ﺗﻔﺎوﺗﮭﺎ‬ ‫اﯾن‬ ‫و‬ ‫ﺳ‬ ‫ﮫ‬ ‫ﺑ‬ ‫ورھﺎ‬ ‫ﻛﺷ‬ ‫ر‬ ‫اﻛﺛ‬ ‫و‬ ‫د‬ ‫ﯾﺎﺑ‬ ‫ﻲ‬ ‫ﻣ‬ ‫ﺎھش‬ ‫ﻛ‬ ‫ﺎ‬ ‫ﺗﻔﺎوﺗﮭ‬ ‫ن‬ ‫اﯾ‬ ‫اي‬ ‫ده‬ ‫اﻓزاﯾﻧ‬ ‫ور‬ ‫ط‬ ‫ﮫ‬ ‫ﺑ‬‫ي‬ ‫ﻣﯾروﻧد‬ ‫ﭘﯾش‬ ‫ھﻣﮕراﯾﻲ‬ ‫و‬ ‫ﺗﺟﺎﻧس‬ ‫اﺳ‬ ‫ﻣﺳﺗﻘر‬ ‫آن‬ ‫در‬ ‫ﺳﺎزﻣﺎن‬ ‫ﻛﮫ‬ ‫اﺳت‬ ‫ﻛﺷوري‬ ‫ﻓرھﻧﮓ‬ ً‫ا‬‫اﻛﺛر‬ ،‫ﺣﺎﻛم‬ ‫ﻓرھﻧﮓ‬‫ت‬.
  • 9. ‫؟‬ ‫ﻣﯿﺸﻮد‬ ‫ﺷﺮوع‬ ‫ﻛﺠﺎ‬ ‫از‬ ‫ﺟﮭﺎﻧﻲ‬ ‫ﻣﺪﯾﺮﯾﺖ‬!!!