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Modern Tate 
Interactive and Non-interactive 
products 
By Terry Watson
Problems 
• Visited the Tate to 
analyse problems 
• Developing an advert 
promoting famous 
artist 
• An app that makes 
galleries more 
interactive and fun
Path for Interactive and non-interactive 
products 
• Create a poster and app 
that features a sketch art 
style 
• A gallery where people 
can use scannable app 
• Appeals to an audience 
unfamiliar with art terms 
and advance knowledge
Advert and its message 
• Able to feel fulfilled when the 
person sees the promotion 
• Make the art experience quirky 
• Aim to encourage views to 
interact
Interactive: user experience 
and design 
• A visual app where it 
can respond, share and 
develop 
• Simple facts and very 
small paragraphs with 
diagrams 
• A sketched visual style
Typography and style
user story and wire 
framing
Visual langage for 
poster 
• Elements will interact with the 
kinetic typography 
• Character needs to look happy 
• The visual advert needs to 
make-sure that the dates are 
clearly presented
Final solution 
• To produce an advert that promotes 
the art work and the scanning app 
• The application should make the 
gallery feel like an augmented reality
The aim 
Entice audience to engage with art and visit 
galleries more often 
Benefit to users 
• To allow the audience to have more 
enjoyment at the gallery 
Themes of interaction 
• Social media, high readability, diagrams, no 
registration and scan

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Slideshareinteractive

  • 1. Modern Tate Interactive and Non-interactive products By Terry Watson
  • 2. Problems • Visited the Tate to analyse problems • Developing an advert promoting famous artist • An app that makes galleries more interactive and fun
  • 3.
  • 4.
  • 5. Path for Interactive and non-interactive products • Create a poster and app that features a sketch art style • A gallery where people can use scannable app • Appeals to an audience unfamiliar with art terms and advance knowledge
  • 6. Advert and its message • Able to feel fulfilled when the person sees the promotion • Make the art experience quirky • Aim to encourage views to interact
  • 7. Interactive: user experience and design • A visual app where it can respond, share and develop • Simple facts and very small paragraphs with diagrams • A sketched visual style
  • 9. user story and wire framing
  • 10.
  • 11.
  • 12.
  • 13. Visual langage for poster • Elements will interact with the kinetic typography • Character needs to look happy • The visual advert needs to make-sure that the dates are clearly presented
  • 14. Final solution • To produce an advert that promotes the art work and the scanning app • The application should make the gallery feel like an augmented reality
  • 15. The aim Entice audience to engage with art and visit galleries more often Benefit to users • To allow the audience to have more enjoyment at the gallery Themes of interaction • Social media, high readability, diagrams, no registration and scan